James Kinsley’s Post

My SEO Campaign Thrives Post March 2024 Core Update 📈 Client Background In June of last year, I began working with a business consulting firm based in Utah. At the time, their organic traffic was on a downward trajectory and had plateaued, which prompted them to seek my help. The Challenge The primary challenge was reversing the declining traffic and generating high-intent leads that would convert into clients. The existing resources and assets were minimal, necessitating a comprehensive and strategic approach to SEO. The Strategy To address these challenges, I implemented a demand generation campaign focused on several key areas: 1. Full Site Audit I conducted an in-depth audit of their site, identifying the limited existing resources and assets. 2. Developing a Topic Cluster I created a structured topic cluster to organize and optimize content around key themes relevant to their target audience. 3. Creating Lead Magnets These were designed to attract and capture high-intent traffic, converting visitors into leads. 4. Updating Existing Blog Posts I optimized current content for better keyword rankings, ranked for more keywords, and enhanced the overall quality to boost engagement. 5. Creating New Blog Posts New content was developed to target specific keywords and topics identified in the topic cluster, ensuring comprehensive coverage of relevant subjects. 6. Focus on Readability, Presentation, and User Experience Content updates and new creations were tailored for readability and ease of use. This included: - Ensuring the searcher’s intent was met. - Providing a great presentation and user experience. - Optimizing for skim readers with quick answers, key takeaways, TL;DR sections, and tables of contents for long-form content. 7. Strategic Internal Linking Internal links were strategically placed to boost the visibility and ranking of key service pages. 8. Quality Link Building The link-building efforts focused on acquiring 3-6 high-quality backlinks from relevant, credible, and high DA websites per month. The Results After a year of implementing this strategy, the results were outstanding: 1. Increased Organic Traffic The website saw a significant increase in organic traffic, reversing the previous downward trend. 2. More Inquiries and Client Conversions The higher-quality traffic led to more inquiries, many of which converted into clients for the consulting firm. 3. Thriving Post March 2024 Core Update The campaign not only survived the March 2024 core update but also thrived, demonstrating the robustness and effectiveness of the SEO strategy. By focusing on demand generation, content quality, and strategic link building, it's possible to achieve remarkable results even in challenging scenarios.

Reality Check: You're Not Spending Enough on SEO. You Spent Too Much on Paid Search. All I'm hearing in sales calls these days is "our CAC is too high". And guess what...it's all your fault. Over the last year, every business has focused on what they call performance marketing. You made your SEOs redundant. You cancelled your SEO contract. You doubled down on paid search. It staggers me to this day, how often I search for a brand and find them bidding on their own brand name, with a paid search listing above their organic one. All businesses have done is enter a bidding war with each other, raising the cost of clicks and customer acquisition. I get why they've done that. SEO, on the surface, feels like a bad deal. When you hire an SEO, they have to build a strategy, analyse the market, and then start doing work. And often, there can be a lag time between effort and results. This is why we add publicity to our SEO. So you start gaining traction and immediate benefits of that publicity. Namely brand recognition and backlinks/ mentions. On a semantic SEO level, you are linking your brand/ business name as an entity with an entity you sell. You do this regularly on highly authority, instantly indexed media sites. You keep telling people and search engines what you're about. But, getting back to the issue. We're going to enter into the highest growth era in SEO history. I'm seeing it happen already. People are going to have to reduce their CAC and, as such, pay SEO agencies. They have no choice; the costs of paid search are getting so high that people have not only reached the performance plateau. They've reached their pricing plateau as well. Now, here comes the tricky part. The only way you're going to get off this hill is through proper and serious investment in SEO. And, like it or not, the same things apply here. You're in a competition with others. Many of which have far more advantages than you do. They are bigger brands. Have older digital footprints. Have more authority. For every penny they spend on SEO, it has a greater effect than it does on you. That's life. The only thing you can do is to win a little more business each day and continue to grow. Using your brand positioning, creative advertising, and publicity to increase brand recognition and brand search. While also trying to rank for buyer intent searches as often and for as many relevant buyer keywords as you can. And yes, there will be ups and downs. But what matters is that you carry on. Because that's exactly what the competition wants you not to do. They want you to stop trying to rank. They want you to stop gaining backlinks and publicity. Don't give them that gift. Review your budgets and look at what is the maximum you can spend on SEO. Because you need to get back into the fight for rankings and buyer traffic. And now it's time to hit harder. #seo

🚀 Reality Check: Your SEO Game Needs a Boost! 🚀 Hey, listen up Andrew Holland Are you spending enough on #SEO? Probably not. You might be splurging on paid search, but hold up – that's not cutting it. Your CAC's through the roof? Yeah, blame yourself for that one. You ditched SEO, doubled down on paid ads, and now you're stuck in a bidding war nobody's winning. It's time for a change, folks! SEO's making a comeback, and you better hop on the bandwagon. Sure, it takes time, but the payoff's huge! Stop letting the competition outshine you. Invest in SEO, ramp up your brand recognition, and dominate those search rankings like a boss! 💥🔝 #PaidSEO #DigitalMarketing #GetRanked

Invest in #SEO and include it on your marketing strategy to help your business monetise and thrive now and in the long-term, especially if operating internationally

Project Success Story: SEO Strategy for HypeHair In the fast-paced world of digital marketing, every success story speaks volumes about the impact of effective SEO strategies. One such success story comes from a recent project where I had the opportunity to work with HypeHair, a niche news website focused on the hair and beauty industry. Here's how I transformed the site's traffic from 2.5k to 30-40k monthly within just 5 months. The Challenge When I joined the project, HypeHair was struggling to attract a significant amount of organic traffic. Despite having a unique niche, the website wasn't optimized for search engines, leading to poor visibility and low engagement. With just 2.5k visitors per month, it was clear that the site had untapped potential. The Solution To tackle the challenge, I implemented a comprehensive SEO strategy that covered three key areas: On-Page SEO, Technical SEO, and Off-Page SEO. On-Page SEO I began by conducting a thorough keyword research analysis to identify relevant keywords and phrases that would drive targeted traffic to the site. Next, I optimized the website's content, meta descriptions, and headers to align with these keywords. Additionally, I ensured that the internal linking structure was coherent and effective in guiding visitors through the site. Technical SEO A robust technical foundation is essential for any website's success. I performed a complete technical audit to identify and fix any underlying issues. This included improving site speed, optimizing mobile responsiveness, and ensuring proper indexing by search engines. I also addressed issues related to structured data and implemented schema markup to enhance search engine understanding. Off-Page SEO To increase HypeHair's authority and visibility, I focused on building high-quality backlinks. This involved reaching out to relevant websites for guest posting opportunities, engaging in social media marketing, and cultivating partnerships with industry influencers. These efforts not only boosted the site's credibility but also expanded its reach to a broader audience. The Results After 5 months of dedicated SEO work, the results spoke for themselves. HypeHair's monthly traffic soared from 2.5k to an impressive 30-40k visitors. The increase in organic traffic also led to higher user engagement and improved conversion rates. Conclusion This project was a testament to the power of a well-rounded SEO strategy. By addressing on-page, technical, and off-page elements, I was able to significantly boost HypeHair's visibility and traffic. The success of this project is a reminder that with the right approach, even a struggling website can experience remarkable growth. I look forward to applying these same principles to future projects, helping more websites unlock their true potential in the digital landscape. #seo #seosuccsessstory #seotip #seostrategy #seomaster

Is SEO Truly Dead? 🧐💀 While many may claim that SEO is a thing of the past, it's time to take a deeper look at the realities of online visibility. Paid advertising alone isn't the silver bullet for success, and here's why 👇💊 1️⃣ Ad networks occasionally play with ad bidding to meet their revenue targets, potentially costing you around 20% more than necessary. 2️⃣ Despite the allure of paid media, a whopping 77% of site visits originate from organic searches. Moreover, organic search yields a conversion rate of approximately 16%, eclipsing the meager 2% conversion rate of paid traffic. 3️⃣ Trust in paid ads stands at a modest 38%, while organic content enjoys a robust 89% trust rate. When users turn to Google, their intent is crystal clear, and organic fulfilment leaves a more lasting impression compared to advertisements. How can you achieve this? 🚀 1) Understand that SEO is an ongoing and cumulative process 🚀 SEO should go beyond mere keyword optimization and on-page tweaks. A successful SEO strategy requires continuous evolution to maintain your ranking. Content needs to be updated to align with seasons, timing, and trends. For example, our collaboration with Crompton allowed us to quickly adapt content when the "water vs. electric geysers" news story emerged. This strategic shift resulted in Crompton's page ranking first and a remarkable 300-fold increase in impressions. 🚀 2) Cater to all user intentions 🚀 Users have diverse intentions when they search. Some seek information, while others are poised to make a purchase. Naturally, these customers use different keywords (e.g., "what is hair treatment?" vs. "book my hair treatment at Bodycraft"). As a result, your SEO strategy must encompass content on web pages or blogs that cater to all types of intentions - informational (research), navigational (site-specific), commercial (buying), and transactional (newsletter sign-up). 🚀 3) Cultivate trust in your content 🚀 Google's algorithm places a premium on useful, relevant content from credible sources and knowledgeable authors. Avoid practices that can lead to penalties, such as keyword stuffing, disseminating misleading information, and neglecting to cite sources. 🚀 4) Develop a link-building strategy 🚀 Over time, backlinks remain indispensable as the bedrock of search engine growth. The quantity and quality of websites linking to yours directly influence your ranking. Consider devising a backlink-building strategy to bolster your site's referral traffic. This can be achieved by crafting informative content or collaborating with related websites for guest articles. If you're ready to put these insights into action, feel free to reach out to us at info@visualbest.co to collaborate on enhancing your SEO strategy! 🚀📈💡 #seo #SearchEngineOptimizaiton #OrganicGrowth #digitalmarketing

'If It's Not in Google, It Doesn't Exist' In the digital age, the saying, "If it's not in Google, it doesn't exist," has never rung truer. This concept underscores the significance of search engine optimization (SEO) and the impact it has on the visibility and success of your online presence. 1. The Internet's Vastness: The internet is a vast and ever-expanding landscape with billions of websites, pages, and information. Without SEO, your digital content might as well be a needle in a haystack. It's not enough to simply create a website; you need to ensure it's discoverable. 2. Google Dominance: Google reigns as the king of search engines. When people need information, they turn to Google. Therefore, being present in Google search results is crucial for reaching your target audience. If your website doesn't appear in Google's search results, it's as good as invisible to most of the online population. 3. Competitive Edge: SEO is what separates successful online businesses from the rest. It's not just about being on Google; it's about ranking high on Google. The higher your site ranks, the more likely it is to be seen. SEO techniques, such as optimizing keywords, improving page speed, and building quality back-links, can give you a significant competitive advantage. 4. Credibility and Trust: Websites that rank well on Google are often perceived as more credible and trustworthy. People tend to click on the first few results, and being among those top results can boost your site's reputation. 5. User Experience: SEO isn't just about keywords; it's also about enhancing the user experience. Google takes into account factors like mobile-friendliness, page load speed, and content quality. These factors matter not only for search engines but also for the satisfaction of your website's visitors. 6. Relevance and Targeting: SEO helps you connect with your target audience. By optimizing for specific keywords and creating high-quality content, you ensure that the people who find your website are the ones most interested in what you have to offer. In conclusion, the saying, "If it's not in Google, it doesn't exist," encapsulates the reality of the digital world. To make your online presence meaningful and impactful, SEO is an absolute necessity. It's the key to unlocking the vast potential of the internet and ensuring your website doesn't remain lost in the digital abyss. If you're not investing in SEO, you're missing out on a world of opportunities to connect with your audience, build your brand, and achieve your online goals

SEO tests your patience, but when you pass, results keep comin’

PSA: Media Coverage Impacts SEO! Mastering the art of search engine optimization (SEO) is paramount for any business aiming to thrive online. While paid search advertising undoubtedly plays a crucial role in driving traffic, it's the organic search results that often yield the most valuable clicks. However, achieving a prominent position in organic search results requires more than just wishful thinking – it demands a strategic approach backed by quality content!! Here's why PR should be an integral part of your SEO strategy: 1️⃣ Backlink Building: Backlinks, also known as inbound links, are essentially "votes" from other websites that signal to search engines the credibility and authority of your own site. Google and other major search engines prioritize websites with a robust backlink profile, considering them more authoritative and relevant to users' queries. PR efforts excel in securing coverage on reputable and influential websites, earning valuable backlinks that bolster your site's authority and, consequently, its search rankings. But not all backlinks are created equal. Quality reigns supreme in the realm of backlink building, with links from trusted, authoritative sites carrying far more weight than those from low-quality sources. This concept is encapsulated in the notion of "Domain Authority," where the authority of a linking site directly impacts the authority it can pass on to your own site. By leveraging PR to secure coverage on high-authority sites, you can significantly enhance your site's SEO performance and cement its position as a trusted source within your industry. 2️⃣ Keyword Optimization: Keywords are the backbone of any successful SEO strategy, serving as the bridge between your content and your target audience's search queries. Conducting thorough keyword research enables you to gain insights into your audience's search behavior and preferences, empowering you to tailor your content to meet their needs effectively. But why stop there? Integrating your keyword research findings into your PR efforts allows you to maximize the visibility and relevance of your content in search results. Whether it's incorporating targeted keywords into your press release headlines or seamlessly weaving them into your bylined feature articles or guest blogs, aligning your PR content with your SEO keywords enhances its searchability and ensures it resonates with your target audience. By strategically positioning your PR content to address specific keyword queries, you increase the likelihood of it surfacing on the coveted first page of search engine results, driving organic traffic to your site and amplifying your online visibility.

Leveraging the power of SEO is crucial – one of the many lessons I learned from Rita Cidre's amazing session at Girls in Marketing's first ever Digital Marketing Growth Programme! ✨ Yesterday marked Week 1 of DMGP 2024! And WOW, there is so much to share (feeling pretty overwhelmed as I write this haha...) Now, it's time to share my key takeaways from yesterday's SEO session as part of DMGP x Semrush's social sharing task 🤩 My biggest SEO key takeaways/top tips? 1. The importance of Meta titles. 2. The Glossier brand case study – Importance of understanding how users search for your products (even outside of Google). Gaining practical insights and SEO top tips from exploring the SEO strategies of 3 different brands – NYT Wirecutter, Glossier, Inc. and Qualtrics, was my favorite part of the session and honestly, the HIGHLIGHT! Diving deep into these brands really broadened my understanding of how SEO techniques can look different for everyone, depending on the brand, its products and ultimately, its target audience too. 🔖 The Importance of Meta Titles A meta title, refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage. An effective meta title conveys what your webpage is about and essentially, we can understand the exact "keyword" that a page is trying to focus on. Search engines use the meta title as a key factor in determining the relevance of a page to a user's search query. Including relevant keywords in the meta title can help improve the page's chances of ranking higher in search results. 🍓 The Glossier Brand Case Study Following from my first takeaway, what really stood out to me was how Wirecutter and Glossier's meta titles used totally different strategies. Where Wirecutter ensured to incorporate specific keywords, Glossier completely relied heavily on its brand power and popularity. Compare Glossier with Fenty Beauty by Rihanna, Fenty Beauty also relied on its brand power too – simply stating the brand and Rihanna's name. Why is this? Why do brands like Glossier not focus on their SEO as much? The answer? → Glossier exemplifies a social media-driven marketing approach, showcasing only the brand name on their website to emphasize their strong presence and engagement on social platforms. → The brand ITSELF is the KEYWORD! 🤭 → Consequently, almost 100% of their traffic comes from branded keywords. → Additionally, they understand that their target market is majorly based on and discover them through social, not search engines – therefore, they concentrate more on harnessing various social media tactics like UGC. → In fact, Glossier was one of the first brands to embrace UGC. What are your thoughts on this? PS: Full Week 1 recap of DMGP is in the works... coming soon! 🌟 #GirlsInMarketing #Semrush #DigitalMarketingGrowthProgramme #DigitalMarketingGrowthProgramme2024 #DMGP #DMGP2024 #Marketing #DigitalMarketing #SEO #LineshyaDas