James Kinsley’s Post

Future Glimpse: Experience the evolution in online privacy with blockchain-enabled smart contracts, where incessant cookie consent pop-ups are a thing of the past!   How do you feel about this future? Would you like to see this future happen?   Future Signal Researchers at Universitat Rovira i Virgili have introduced a blockchain-based method for managing personal data online that leverages smart contracts to store user consents. This approach not only secures and streamlines the process of managing data permissions but also addresses major privacy concerns associated with conventional cookie consent forms. By providing a robust mechanism that ensures the immutability and transparency of consent, this innovation aligns with GDPR requirements, offering a more reliable and user-friendly solution for online data management. The development includes a browser program and a mobile application, facilitating easy interaction with the consent system and potentially revolutionizing how personal data is controlled on the internet. #dimaginar #futuresthinking #futureforecast #strategicforesight #dataprivacy #smartcontracts

Enjoy privacy compliance and online marketing freedom with Google Consent Mode v2 (GCM v2) and Usercentrics CMP. 🚀 Enable compliance with the GDPR, ePrivacy, Google’s user consent signaling requirements, and other relevant regulations. Effortlessly achieve data privacy compliance in 3 easy steps: ✅ Sign up and customize Usercentrics CMP ✅ Implement Usercentrics CMP on your site ✅ Enjoy the benefits of automatic GCM v2 activation Choose Usercentrics CMP for risk-free ad revenue protection and seamless integration with GCM v2! 🛡️ 🔄 Explore the carousel below and learn how to activate GCM v2. Learn more about GCM v2 and Usercentrics: 👉 https://lnkd.in/dMYSuyEQ #DigitalMarketing #GCMv2 #UsercentricsCMP #PrivacyCompliance #GoogleConsentMode

🤓 The AdTech word of the day is ... Consent Management Tool! It's a system that enables websites and online platforms to comply with data privacy regulations by managing user consents for data collection and processing. In simple terms: It's why you see those cookie pop-ups everywhere. 🍪 👉 To learn how we handle consent management, check out our blog post on it: https://lnkd.in/ewPkxkSr 👉 Or see the full definition: https://lnkd.in/e5pGG24P #fullthrottleai #CMP #CMT #consentmanagement #privacyfirst

As advancements in digital technology continue to reshape the world of advertising, it's essential to stay informed about the tools used in data collection and transfer. Cookies, pixels, tags, scripts, SDKs - these terms can often get confusing. Essentially, in the digital advertising space, they're mechanisms for collecting data on a website or mobile application and exchanging that data with third parties. Why is this important? Several new state privacy laws have emerged in the U.S., with specific obligations regarding the exchange of personal data, including data exchanged via these technologies. Moreover, the Federal Trade Commission (FTC) has shifted its focus to the collection and sharing of health-related data and other sensitive data. This increased scrutiny necessitates a comprehensive understanding of these technologies and a robust compliance framework around them. Are you reviewing your use of these technologies and the compliance framework you have built around them? Share your thoughts in the comments below. #DigitalAdvertising #DataPrivacy #FTC #DataSecurity

💼 The Digital Markets Act (DMA) is set to revolutionize how personal data is used and user consent is handled. Why should businesses pay attention? 🌍 This landmark European privacy regulation primarily targets the tech giants, known as gatekeepers in the DMA, but its impact will extend to other businesses relying on these platforms for their marketing and sales. 🚪 Gatekeepers are companies that hold significant power in the digital ecosystem by owning and controlling access to many of the major global platforms that users and third-party companies depend on, as well as regulating the flow of data on these platforms. The European Commission has identified six key gatekeepers that need to comply with the DMA. Who are they? Are you using their services? Will you have to get ready for the DMA? For answers, read our article. 👉 https://lnkd.in/dDAxkaQt #DigitalMarketsAct #DMA #DataPrivacy #Gatekeepers #PrivacyInTech #EUPrivacy

Google has just announced “Checks,” a groundbreaking privacy compliance check platform for Apps, Code, and AI models. This new tool aims to revolutionize how developers ensure privacy standards are met across various digital products. Have you ever came across any privacy compliance issues e.g. GDPR related? #GoogleIO #PrivacyCompliance #TechInnovation #IO2024

Navigating the ever-evolving landscape of state #privacy legislation can feel like an uphill battle, but staying informed is key. The IAPP - International Association of Privacy Professionals US State Privacy Legislation Tracker is a goldmine for anyone looking to keep up with the latest privacy laws across the US. For those in digital #marketing and #business #strategy, understanding these nuances is non-negotiable. The tracker breaks down proposed and enacted bills, helping marketers stay in sync with their customers by highlighting common themes like data access rights and security requirements. This is about more than just #compliance – it’s about earning and maintaining customer trust. Marketing leaders need this tool to stay ahead of changes, tailor strategies, ensure compliance, and reduce legal risks, ultimately building stronger customer relationships. While not all proposed laws will pass, the trends they represent are undeniable. By leveraging resources like the IAPP tracker, we can proactively shape our privacy strategies, safeguard our operations, and, most importantly, build stronger customer relationships. Feed your brain and strengthen your marketing operations. Check out the IAPP’s US State Privacy Legislation Tracker. 👇

The 🇪🇺 Digital Markets Act (DMA) is set to make a significant impact in the landscape of user privacy and consent management.🛡 It sets out a framework for regulating large tech companies, known as gatekeepers -- such as Google, Amazon, Meta, Microsoft, etc. The goal is to ensure they do not abuse their market power, while reinforcing the protection of user privacy and user consent. Law enforcement starts March 6, 2024. 🤔 You may be thinking... But how does this affect my company and other businesses? 👉 The DMA mandates gatekeepers to ensure websites and/or companies using their services collect, manage, and record user consent in a transparent and user-friendly manner. ❓ How gatekeepers will achieve this, and which legal and technical requirements they will define for their advertisers, is still not yet determined. Long story short ⏩ Big tech companies will be held responsible for ensuring that businesses using their Ad services are really collecting user consent in a compliant way, period! Even if those companies are not the ones ultimately liable for DMA compliance. 🛠 Gatekeepers will need to adapt their data processing practices, implement technical changes, and ensure compliance with the DMA’s provisions. A lot more to come on this thread, as both gatekeepers and regulators navigate the implementation of the DMA privacy law. #DMA2024 #EURegulation #DigitalEconomy #Regulations #DigitalMarketsAct #UserPrivacy #ConsentManagement Usercentrics

Cool moment for me today. AdExchanger has been my main source of adtech news since I joined the industry in 2015. Today they published a column of mine (as in, in my actual name, not in my capacity as a ghostwriter). In the article, I argue that granular consumer consent isn't a workable gold standard for data privacy — at least how we've been asked to show consent so far. "Ask App Not to Track" notices on iOS are not a thoughtful way to request and signal consent. Nor are the cookie pop-ups that became ubiquitious after the GDPR rollout. This doesn't mean companies shouldn't ask for consent or that consent isn't a useful concept. It does mean the future of data privacy is going to be a messy patchwork of solutions, not some perfect system of granular consent signals. Check out the full column in the comments (I'll link after 1 person comments because apparently LinkedIn hates when you comment on your own post first).