James Kinsley’s Post

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Founder - Incendium AI

From a single small boat, to a small fleet and one of the top boat hire companies in Sydney. And it would have failed without a simple hand-coded attribution system. My first non-marketing business began with a single small boat and grew into one of the top boat hire companies in the most beautiful harbour in the world, Sydney, Australia. It was scrappy; we coded the website and custom CRM in-house (there were only 3 of us – and only one amateur coder, one amateur designer), constantly building in bugs, at the same time as manning phones. The bugs would mean people got the wrong boats or double-booked - so that was always fun dealing with. But despite all the setbacks, we were able to grow with a tiny marketing budget. How? Because we could measure our marketing. Competitors could only see: spend X, get Y number of enquiries. They didn't have revenue attribution to the ad level like we did. This meant we could optimize our ad spend better than anyone else, and reinvest to become the top spender in Sydney on Google very quickly. We grew from nowhere to being a 7-figure business. This journey shows the power of attribution and having an unfair advantage in data. Now, with Incendium, we provide other businesses with that same unfair advantage, but 1000x better. Ready to see what precise attribution can do for your growth? Let's connect and give your business the unfair advantage it deserves. #Data #Attribution #DataDriven #Entrepreneurship #Marketing #Analytics

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✔Nhoé Dominique

Founder | Fractional CMO @ MKTHUB | CX Lead, CXL Certified

1mo

Respect, bro! From one boat to a fleet—hard work and smart tactics pay off!

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