James Kinsley’s Post

Google Merchandise Store Analysis Performed analysis on the Google Merchandise Store website and made dashboards using Google Looker Studio Developed Interactive Dashboards such as Google, Cohort and Funnel Analytics and activation, Retention, Revenue, and referral Employed Cohort Analytics to gain insights into user retention, engagement, and conversion trends over time. Additionally, implemented Funnel Analytics to track and optimize the user journey dasboards #dataanalytics #datascience #datacleaning #businessanalytics #bebetter #practicing #dataarchitecture #microsoft #ux

UX Data for Sales 📊 Let's discover the world of UX data and how it may change business growth and profitability. 📍 Data-Driven Insights, UX data provides plenty of data about client behavior and is more than simply statistics. Use it to understand what drives sales, what your clients love, and what frustrates them. 📍 Customized Experiences You may design personalized experiences that connect with your audience using UX data. Personalized interfaces, recommendations, and information can have a big impact on sales. 📍 A/B testing & optimization The goal is continuous enhancement. You can conduct A/B tests, improve your strategies, and improve every step of your customer journey with the help of UX data. It is an assured way for improving the rate of conversion. 📍 It's not just a trend; it's necessary to include UX data into your sales plan. It can improve user experiences, increase sales, and improve profit. Are you prepared to realize its maximum potential? 💬 Like, share, and let's discuss how you're using UX data to supercharge your sales efforts! #SalesStrategies #UXSuccess #BusinessSuccess #ROI #UXMetrics #ProfitGrowth #UXData #Sales

Unlock the Power of Data Analytics Services! 📊✨ Track valuable actions on your site, compare traffic quality across all sources, and identify user-attracting content. 🚀 Resolve UX pain points, uncover trends beyond standard metrics, and let us handle data analysis – freeing up your time for innovative marketing initiatives. 🌐💡 #DataAnalytics #MarketingInsights #Innovation

The goal of digital analytics is to make money by 💎 improving the marketing budget allocation 💎 improving the product 💎 improving the user experience 💎 improving the conversion rate. Yet, we spend most of our time tagging websites and creating dashboards. It is our comfort zone, something we can do and the others can't. Instead, we should allocate most of our time better and help 📈 marketing managers and leaders to make better decisions 📈 product managers to improve the product 📈 e-commerce managers to improve the conversion 📈 UX and UI people to design better experiences. 📈 developers by finding bugs. ❤️ Follow me for more posts about #digitalanalytics in the #realworld!

📊 Three Pillars of User Behavior Web Analytics - Engagement Metrics Let's delve into the world of user behavior analytics by discussing three key indicators: time on site, bounce rate, and pages per session. These metrics speak volumes about how appealing and interesting your website is. 🕐 1. Time on Site: Time is a precious resource, and spending it on your website is a good indicator of engagement. Extended visits can indicate a deep interest and satisfaction with the content. Optimize pages for captivating reading and interaction to retain your visitors. 🚪 2. Bounce Rate: The bounce rate is a "visit-and-goodbye" scenario. Whether we like it or not, users sometimes just don't find what they're looking for. Keep an eye on this metric, and if it's high, it may signal the need for improvements in navigation, content, or page load speed. 📚 3. Pages per Session: The more pages a user visits per session, the deeper they immerse themselves in your world. This reflects an interest in the diversity of your content. Work on the connection between pages, offer relevant materials, and ensure that transitions are a pleasant journey. 🚀 Measure, Evaluate, Improve! These metrics are not just numbers; they are signals from your users. Measure, analyze, and use this data for continuous improvement of the user experience. Engagement is the key to retaining your visitors and expanding your virtual influence! #Analytics #UX #Engagement #Metrics #WebDesign

Simple 4 step trick to stop losing visitors from your website: 1. Look at the analytics data 2. Find out where your leakage points are 3. Ask visitors why they are dropping out at that point (actually ask them, don’t make assumptions) 4. Test solutions Analytics - boring, right? Fact is, analytics literally shows you where the problems are. Give me boring any day (or if it’s too boring, give the boring to me and I’ll do it for you 😉) #cro #ux #ecommerce #analytics #sme   --- Found this useful? ✅ Want to learn more?👇🏼 ℹ  See more on my LinkedIn profile 🔔 Ring the notification bell on my profile 🆓 Check out my free resources 👥 Connect with me

Leveraging data to shape digital product 📊 As a product designer, one of the most exciting aspects of my work is creating user experiences that delight and solve real problems. And let me tell you, there's no magic formula for it. But there is something equally enchanting - the power of data-driven decision making. Let me explain better..... Imagine you're designing a new feature for your app. Your gut feeling might suggest one direction, but you're not entirely sure. This is where data steps in like a wise friend, providing insights that can guide your design choices. Let's dive into different data insights you might want to consider in your design process: 💡 User Behavior Patterns Through user analytics, you discover that a significant number of users drop off at a specific point in your app. You also notice that they spend more time on a particular feature. Bingo! This hints at a problem and an opportunity. ➡ Design Choice: You decide to streamline the user journey, making the problematic part more intuitive, and amplifying the feature users love. 💯 Result: User engagement soars, and the drop-off rate plummets. Case scenario: Instagram's "Stories" feature was born from data showing that users wanted to share more moments but didn't want to clutter their profiles. 💡 A/B Testing You create two versions of a button - one blue, the other green. A/B testing reveals that the green button gets 30% more clicks. ➡ Design Choice: You go with the green button for better click-through rates. 💯 Result: Improved user interaction and conversions. 💡 User Surveys You send out a survey to your users, asking for feedback. The majority wants a faster checkout process. ➡ Design Choice: You revamp the checkout flow, minimizing steps. 💯 Result: Higher user satisfaction and increased conversions. Others data insights can come from customer support interaction, heatmaps and click tracking and lots more. In today's world, data isn't just numbers; it's the voice of your users, guiding your product design journey. When you embrace data-driven decision making, you're not just guessing; you're making informed choices that resonate with your audience. Have any data-driven success stories in your design journey? Share them below! 💬🚀 #ProductDesign #DataDriven #UserExperience #DesignChoices #UXDesign #DataInsights #UserFeedback

User Insights: The Key to Business Success 🌟 In today's digital landscape, businesses are constantly seeking strategies to gain a competitive edge and drive growth. One of the most powerful tools at their disposal is user insights. Understanding the needs, preferences, and behaviors of your target audience can significantly impact business outcomes. Let's delve into why user insights are crucial and how they fuel business wins. The Power of User Insights 💫 1. Improved Customer Experience: According to research by PwC, 73% of consumers say a good experience is key in influencing their brand loyalties. User insights enable businesses to tailor their products and services to meet customer expectations, leading to enhanced satisfaction and loyalty. 2. Increased Conversion Rates: Data from Forbes indicates that businesses that prioritize user experience see conversion rates increase by up to 400%. User insights help optimize the user journey, removing friction points and guiding users towards desired actions. 3. Competitive Advantage: Harvard Business Review reports that companies that integrate user insights into their decision-making processes are 3 times more likely to report significant improvement in decision-making effectiveness. This gives them a competitive edge by making data-driven decisions aligned with user needs and market trends. 4. Reduced Costs: By understanding user behavior and preferences, businesses can allocate resources more efficiently. For instance, McKinsey found that companies that use data and analytics effectively are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result. Unlocking the Potential 🚀 To unlock the full potential of user insights, businesses should: - Conduct thorough user research to gather qualitative and quantitative data. - Use analytics tools to track user interactions and identify patterns. - Implement feedback loops to continuously improve products and services based on user feedback. - Cultivate a culture of customer-centricity across the organization. Take Action Today 🎯 Ready to harness the power of user insights for your business? Follow me on Instagram for more actionable tips and strategies to elevate your user experience game. Let's turn user insights into business wins! 💪 Instagram: https://lnkd.in/eaFtwZdt #UserInsightsUnleashed #BusinessGrowthSecrets #UXMagic #DataDrivenSuccess

💡❐ Advanced Insight: Ecomme Brands, Decoding User Behavior for Superior UX 💡❐ Ecomme brands, let's delve deeper today: Understanding your customers goes beyond their purchasing habits. It's about dissecting their behavioral patterns on your site, identifying what captures attention, what gets ignored, and why some carts get abandoned while others sail smoothly through checkout. Here's how you can decode user behavior: Heatmaps: Utilize tools like Hotjar to visualize where users click, scroll, and spend time the most. It���s like reading their minds! Session Recordings: Watch real visitor journeys on your site to gain first-hand insights into their experiences and potential stumbling blocks. Customer Surveys: Direct feedback can be gold. Regularly engage with your audience to understand their needs and preferences. A/B Testing: Test different layouts, content, and CTAs to see what resonates best with your audience and drives action. Analytics: Dive into the data. Tools like Google Analytics can show you high-traffic pages, bounce rates, and conversion paths. Ecomme brands, it’s more than just numbers and graphs. It’s about getting into your customers' digital psyche and crafting an experience that feels personally tailored to them. 👀 You know the drill: 🔁 Share these Nuggets! 🤔 Ecomme brands, have you ever had an 'aha' moment while analyzing your customers' online behavior? 🚀 Comment "🔥@hotjar🔥" and I’ll DM you exclusive access to a platform that not only helps you visualize user behavior but also gives you the power to understand content effectiveness! P.S You will also be receiving some Very Tasty Nuggets! #UserExperience #CustomerBehavior #UXDesign