James Kinsley’s Post

84 days. Nearly 3 months. That's how long the average B2B SaaS sales cycle lasts. (HubSpot Research) How long is your sales cycle? Most SAAS platforms I’ve worked with have had to wait longer, which can feel like an eternity for high growth businesses. What if you could accelerate that timeline and get to "yes" faster? The solution is simple: leverage educational content. By sharing valuable blog posts, educational emails, social posts and more, you nurture prospects through their buyer's journey. You build trust and credibility. When they're ready to buy, your company is the natural choice. I’m currently writing educational content for eight different SAAS providers. If I can help you too, then drop me a line. I’d love to hear from you

"B2B SaaS is dead." If your plan to stand out on LinkedIn sounds like that line, how is it working for you? "This is dead." "My product will revive things." Nothing is entirely dead. It's not working for you, but that doesn't mean it's not working for someone out there. In order to bring more light to your narratives, you automatically try to silence every other narrative in the market. You know, it makes yours more solid. But is that the only way to stand out? Please, I'm curious to know your take on this. As I keep getting more clients, I have to navigate a content strategy like this. I am so open to your perspective on this.

How do I acquire SaaS customers? first and the most important question come in mind when starting "Software as a Service" company. The truth about SaaS sales is that... it's hard! Sales in the earliest stages of a SaaS startup can be overwhelmingly difficult. Especially, since many times you won't even know where to start. No matter how great your SaaS idea is, if you don’t have customers, you don’t have a sustainable business. The ability to come up with a great new product doesn’t automatically mean you have the basic ability to successfully sell it to people. But once you get your first customers, they should be able to provide valuable feedback about your product. You can then analyze the data you get from their interaction with the product and gain valuable insight. So now, how do you actually get the first customers for your SaaS product? Here are a few tips: ✅Utilize your existing network ✅Invest in Inbound Marketing ✅Market your customers’ success For you to grow your SaaS venture, you must be a part of your customers’ success. More important than buzzwords, creative ad spends, and new media platforms; still, your strongest marketing remains word of mouth. Keep that in mind "𝘺𝘰𝘶 𝘴𝘶𝘤𝘤𝘦𝘦𝘥 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘶𝘤𝘤𝘦𝘦𝘥" Follow for more valuable insights. #360accountants #muhammadali #SaaS #softwareasaservice #softwarehouse #business #customerreviews #customersuccess #growwithus

How I built a community for a B2B SaaS (It generates 1000 sign-ups per month) There are 4 stages in building a community. 💚 Public Awareness (or publicity): Over here it's about breaking the matrix and finding your people. It's about saving souls that are in pain. You'll get to share free contents online, contents people would pay for. 💚 Interest: When people start developing interest in you and your contents, you share free resources, templates, lead magnets and offer a free sign-up to your software. This is where you'll ask the people that have shown interest in you (those that got your lead magnet, signed up for your software) to join your group, where you'll unleash deeply how they can grow their business with your software. 💚 Deeper Connection: Over here you've won their interest. it's just about getting deeper with them. In the group, you'll get to organize workshops, meetings, 1 to 1, one to many and share deeply how easy it is to use your software to grow their business. And yeah, "Make it simple". Encourage them to use it with their team and refer others to it. Encourage them to engage with each other and network in the group. 💚 Raving fans: This is where lots of GOLD is made. (lol, before 👆we were refining it) There'll be lots of referrals. If your product is good and delivers great results. your members will refer people to the group and to your software. And to get the best results you'll have to turn this into a business (that means people get rewarded for referring people to your software, it can be a 40% commission of each referral or access to a premium feature). And yeah my friend, That's how I did it and how you can create a community that generates you +1000 sign ups per month Follow Favour for more contents on how you can grow your user base. #Linkedin #Community #SaaS #Marketing

I was on a call yesterday with a B2B SaaS Founder and he had landed a meeting with the C-Suite of his top ideal customer. He was struggling on how to structure his business proposal presentation so that he could land the deal, or at the very least have them consider a demo. Through my time as a SaaS Founder, here are the top 3 principles you want to consider when structuring a meeting or call with your ideal customers: 1. Have a Clear Goal: What do you want out of this meeting or call? Are you looking for a partnership or for them to buy your product? You want to have a clear goal for this call so you can position your presentation around it. 2. List the Top 3 Reasons Why They WOULDN’T Work w/ You: Oftentimes, people craft their presentations to go towards a happy path. “Here’s why you should work with us,” or “Here’s why we’re better.” I’ve been taught to flip this narrative and position your presentation on the reasons why they wouldn’t work with you. Address the obvious reasons why they would say no, and give them reasons to reconsider! 3. Own the Next Steps: You want to make it easy for them to say yes. Clearly articulate what you want them to do next. Lead them to take the next steps towards your goal, and don’t be afraid of asking for it. (i.e. Demo, Free Trial, etc.) This came together quickly because this Founder had already been working with me on his strategic narrative and Manifesto. In fact, having a well defined Go-To-Market Strategy is what landed him this meeting in the first place. If you’re a SaaS Founder/CEO and you’re looking to revamp your GTM Strategy to reach the next stage of growth, then grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide. Just follow the link in the comments below. If you don’t see my comment with the link, choose “Recent Comments” in the dropdown below this post. 👇

Wasting time on unqualified leads? It's a productivity nightmare that plagues every B2B SaaS sales teams that I’ve been a part of. But what if your prospects could pre-qualify themselves by engaging with your educational content? By consuming blogs, following social posts and educational emails delivered straight to their inbox, only the best-fit leads make it to your sales pipeline. Fewer junk leads, more closed-won deals. Want me to build out and run the content strategy? Drop me a message or simply write "content" in the comments below and I'll get back to you.

I wrote a webinar script that booked calls and closed over $50,000 for my client within a short time period. We had a 50% sign-up to show-up rate, which was fantastic... And we made an average of $600 in revenue per attendee. People think you can’t do this in B2B SaaS. I think that’s nonsense. Here’s why. There is nuance here. With the client I'm talking about here, we were selling a business outcome to individual contributors. We had a 1-call close, so we did the webinar, and our CTA was to a call, where they purchased the product and we made that revenue. Most B2B sales aren’t 1-call closes, and they’re also not something a single person can make a decision on. But that doesn't mean you can't run a webinar that handles your main pipeline problem, which is that you don't convert enough leads to calls. Or enough free users to paid. A multi-stakeholder/multi-call sale doesn't mean you have to run the typical SaaS/tech webinar... That can only promise that attendees, at some point down the road, may come back when this topic becomes relevant. If you’re marketing for a call with your sales team, you can run a webinar that crushes it at getting people into those calls. If you’re marketing for free product sign ups, you can run a webinar that crushes it at that. And you can run this same webinar, with no variation in either the script or the results it produces, as often as you can fill it with new people. This is such a miss in B2B SaaS today, especially in the smaller ticket segments.

Email 4 Goal: Nurture prospects with valuable blog content and build rapport. Subject line: Tired😩 of losing your subscribers? Body: Hi Sydney, I can understand. Nothing hurts more than losing subscribers you worked so hard to get. It sucks deeply. And it's what every B2B SaaS owner dreads the most: SaaS churn(link CTA 1). But there's a way to minimize SaaS churn. You can identify the problem(s) that's making your customers look elsewhere. And tighten up your funnel so your customers don't slip out easily. We'll show you how, in our latest article. (Link: CTA 2). Plus you'd get a video guide in the post to walk you through. That's if you're not into words. All the best, Kira Wong. Spello.Inc. Address. P. S. The CTAs link to the same blog posts.

How do you capture leads daily? These days, SaaS founders are worrying about whether posting content on LinkedIn is still an effective thing to do for their business. Can I tell you something? While you keep questioning this, I can't help but notice Saas founders who are maneuvering their way around it. You see them post about getting leads daily; how do they do that? It's definitely not an inbound lead. You need to get to a certain point in your content journey or algorithm to be able to attract inbound leads daily. There's another way. I call it balancing both inbound and outbound strategies together. It looks something like this: 1) Posting on LinkedIn and capturing ICPs that commented on your posts, tagging them as "warm" leads. 2) Or when your post is not garnering much attention yet, you add it to your schedule to engage with your ICPs who are posting on LinkedIn and also tag them as "warm" leads with time. The sales cycle now requires you to turn these "warm" leads into customers. There's a third way Saas founders are using to book calls with their ICP daily: I'm actually testing the validity of that process, and I will share the results when I'm done. I will add that to my services if it works. So, if you want to book calls daily with your ICP, it will take time for your inbound strategy to take you there. I know the word "balance" might be getting some bad raps, but that's your solution. You hate that?

Struggling to Turn Leads into Loyal Customers? Here's the Fix! Hey #SaaSpreneurs, I get it. You've got an amazing product, killer features, and a team that's ready to conquer the tech world. But there's this one challenge that's giving you sleepless nights: nurturing leads and transforming them into loyal, lifelong customers. Fear not, I've got your back! 💪 Problem: Your leads are slipping through the cracks, and your conversion rates are more elusive than a unicorn. Personalize Your Communication Give your leads the VIP treatment! Tailor your emails and messages to resonate with their pain points and aspirations. Show them you've done your homework and genuinely care about their success. Remember, a little personal touch goes a long way. Educate, Don't Just Sell Skip the sales pitch, and offer valuable insights instead. Blog posts, webinars, and guides that address your leads' pain points establish your authority and build trust. The more you educate, the more they'll appreciate your expertise. Offer a Taste of the Good Stuff Free trials, demos, and limited-time access allow your leads to experience your SaaS magic firsthand. A sneak peek of the value you offer can nudge them to take the plunge. Free has always attracted the human brain and this might exactly be what your business needs to get your leads to make a commitment to your business. Feedback is Your North Star Create a feedback loop. Engage with leads, ask for their thoughts, and listen intently. Not only does this build rapport, but it also helps refine your product to fit their needs like a glove. Create a Community Hub Set up a space for your leads to engage, share insights, and connect with fellow SaaS enthusiasts. A community that learns together sticks around together. Don't Skip the Follow-Ups Leads have short attention spans. A timely follow-up email or call shows you're serious about their journey. Don't let that initial spark fade away. Remember, nurturing leads isn't a sprint; it's a marathon. Building relationships and trust takes time. So, put these solutions into action, and let's turn those leads into raving fans! Need Copy-writing assistance or a personalized strategy? Drop a comment or shoot me a message. Let's supercharge your SaaS success!