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Senior Reporter at Business Insider

Before Warner Bros. Discovery's Max can live up to its tagline of "the one to watch," the streaming service must first become "the one to not cancel." Alarmingly, Max has the least loyal customer base of any major streamer by one key measure, according to a report released this morning by Antenna. A staggering 80% of Max's users are either relatively new or had previously unsubscribed, Antenna found, which indicates that they may be more likely to cancel in the future. There's a clear answer to this massive issue: WBD's new bundle with streaming services from The Walt Disney Company. I explain why in my latest analysis for Business Insider: https://lnkd.in/eSCC9j8F

Max has a big loyalty problem — and it shows why WBD has been looking to team up with its rivals

Max has a big loyalty problem — and it shows why WBD has been looking to team up with its rivals

businessinsider.com

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