The next couple years are going to be weird. AI is going to make mistakes. People are going to make bigger mistakes. The recent rollout of Google SGE (search generated experience) is a perfect example. SGE is the future, whether it comes from Google, Perplexity or somewhere else. Of course, it suffers from 'garbage in, garbage out'... which is why a 10-year old reddit post about how glue is the best way to make cheese stick to a pizza became an SGE result and went viral. My biggest surprise is not that Google recommended putting glue on a pizza, its how the viral memes have been so infused with misinformation. Everyone is now editing Google SGE results for likes and views, compounding the perceived scope of the problem while the actual solution remains solid. Image credit: Jane Manchun Wong
Exciting times ahead for AI.
Exploring AI's growing pains with open eyes. Let's embrace the weird, learn together. Jake Makler
Fresh perspectives foster growth. Embracing change with kindness inspires progress. How might we navigate uncertainties compassionately? Jake Makler
For an academic perspective (and a reminder that none of this is particularly new), see Walter Scheirer‘s book “A History of Fake Things on the Internet”
The long view will outlast the tiktoks.
I think it’s interesting that they completely abandoned their old search rank algorithm (I don’t think that algorithm recommends the glue). Wonder if they should have trained the AI with the internet and their algorithm. Plus side my clients active on Reddit are see uptick in business.
Our imperfection is the core of our humanity.
Well, the future looks like a wild ride! AI and people making mistakes left and right. Google SGE causing some chaos too with that glue-pizza fiasco. It's a messy world out there