As independent retailers navigate a challenging macro-economic environment, it’s never been more important to efficiently put resources to work that drive traffic into store and convert at shelf. If you could use a partner to help you navigate these challenging times, know that True Value Company is Here for You.
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What are the common problems we see with brands just starting off with Spreetail? Many of them stem from the misconception that all sales, regardless of the circumstances, are beneficial. Rob Sherrill, Sr. Director, Merchandising Strategy, puts it like this: "There is a huge gap between making sales online and developing an ecommerce strategy that grows market share long-term. Failing to invest in a well-defined advertising, pricing, demand generation, and supply chain strategy means forfeiting potential market share to competitors."
Sales vs Strategy
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Don't mistake short-term wins for long-term success. Quick gains can lure you into a reactive mindset, prioritizing immediate sales over a cohesive, long-term strategy. I love this video from our team featuring Rob Sherrill, our Senior Director of Merchandising Strategy. He hits the nail on the head: "There's a significant gap between just making online sales and building an ecommerce strategy for long-term market share. Failing to invest in advertising, pricing, demand generation, and supply chain management is like handing market share to your competitors." Focusing solely on immediate profits can lead you to neglect key areas like customer retention and market adaptability, which are crucial for sustainable growth. In the fast-paced world of ecommerce, it's not just about making sales; it's about building a resilient strategy that grows consistently over time. #ecommerce #Amazon #Spreetail
What are the common problems we see with brands just starting off with Spreetail? Many of them stem from the misconception that all sales, regardless of the circumstances, are beneficial. Rob Sherrill, Sr. Director, Merchandising Strategy, puts it like this: "There is a huge gap between making sales online and developing an ecommerce strategy that grows market share long-term. Failing to invest in a well-defined advertising, pricing, demand generation, and supply chain strategy means forfeiting potential market share to competitors."
Sales vs Strategy
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Lifelong fan of supermarkets. Insatiably curious about shoppers. Ever learning more about how marketing really works.
Buy one get one free! Limited time offer. Price and promotion. The rather grubby underbelly of cat man? We love all the shiny stuff of range and merchandising but getting these first two right will eclipse the bottom line effect of all the rest. So you won't want to miss this week's SI Webinar. Our USA MD Jason Smith will unpack a taster of what our huge "shopper point of view" database tells us about how to win on price (across the store). Analysing dozens of categories and retailers in North America. And yes, it really is "buy one get one free". Well actually, as always there is small print: its get one free get another free 😀 And it's very close (tomorrow!) so don't wait to put it in your diary. Link in comments. See you there.
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43 Essential Retail Terms for Getting Your Product into Stores | Free Downloadable Guide - Master 43 essential retail terms to boost your product's success in stores. Learn pricing strategies, marketing tactics, and more in this comprehensive guide for brands. Jeremy Brockbank https://hubs.li/Q02vF21y0
43 Essential Retail Terms for Getting Your Product into Stores | Free Downloadable Guide
blog.volcanicretail.io
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New blog article 📝 ‘% Off’ vs ‘£ Off': Which Works Best? This blog will help you to think carefully about all the ‘little’ decisions around your promotions, with RevLifter's latest insights based on offers generating over 500 million impressions from their retail network. Written by: Simon Bird, Co-Founder at CEO at RevLifter Read the full article here 👉 https://lnkd.in/eV8yQxpp
‘% Off’ vs ‘£ Off': Which Works Best?
https://www.imrg.org
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We’re often asked: “Can you get our products higher in the [retailer] algorithm? The answer is: Yes, but not like you think we can. Retailers algorithm’s are machine-based—they calibrate on things like strong sales, healthy margin and stock rates. And (unfortunately!) there’s not a magic sprinkle we can dust on to change that, with the exception of a few pay-to-play models. The way to move up in the algorithm is through exposure and sales—and that *is* where we can help. Best-in-class merchandising and enhanced content to increase conversion, paired with strategic promotions and/or pay-to-play advertising that get your products featured—this is what will drive visibility > sales > better rankings in the algorithm. Moving up in rankings might feel like it should be an easy gain, but it’s really all part of the long game.
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At Maverick Sales we talk all the time about the foundation of healthy growth. And it's not copy pasting last year's ad plan and hoping you get better results. Shelfgram gets me giddy. If you haven't used it yet, you need to test it out. And I now know why I love it. Growth starts with an assortment strategy that is impactful and effective. Know what are your most important items and why. Maximize their distribution (in appropriate channels, retailers, stores). The second most important growth lever is merchandising. The stuff that matters the most for growth is the stuff that impacts your brand 52 weeks a year. A 100% lift on an incremental 1 week ad is basically 2% growth. Assortment and Merchandising impact your business 52 weeks a year. Merchandising is so hard as a topic. Topics like facings, space allocation, SKU proliferation etc. At shelf availability is a massive issue. And location, which shelf, adjacencies, etc, is a massive topic. But this is so hard to study. It is so hard to prove what's best. But Shelfgram gets us way closer. Way way way closer. Yeah this is kind of a commercial. Not paid, not solicited. Just a bit giddy.
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Agency Owner | Building an Elite Team of Growth Experts | Pioneering Performance UGC | Angel Investor (B2C only)
Most brands do sales wrongly. I see tons of brands putting out always-on discounts. Understandably, they want to clear stocks and boost cash flow. In my opinion, that is a bad move. The thing that makes a sale successful isn't necessarily the discount value itself. It's also the fact that the discount is temporary - the FOMO effect. Without it, there's no urgency to buy NOW. I'd even argue that by making your sale always-on, it will devalue your brand because your customers know that they are able to get the discounted price anytime they want. (read up JC Penny and how storewide always-on sale nearly destroyed them). #marketing
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Have you ever thought about why you spend so much time choosing between competing brands of a product you want to purchase? In our latest blog post, we discuss the different strategies companies use to secure shelf space in stores. https://lnkd.in/dkZ3cT3Q #product #strategy #OurWowk
Strategies for Securing Shelf Space in Big Box Retailers · the wow studio
https://www.thewowstudio.ca
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In the ever-evolving world of retail, one thing remains constant – the power of promotions to captivate shoppers and boost sales. Whether it’s the allure of clearance sales, the excitement of flash sales, or the intrigue of buy-one-get-one deals, retail promotions are an essential tool in any retailer’s arsenal. In this comprehensive guide, we’ll explore the diverse landscape of retail promotions, providing you with insights and strategies to make the most of these sales tactics. https://lnkd.in/g3mYPair
Clearance Sales, Flash Sales, and More: The Retail Promotions Guide - Retail Smart Guys
https://www.retailsmartguys.com
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