IW Group Inc.’s Post

Attention brands on a premiumisation journey within your portfolio! In my latest paper written in collaboration with Effie UK, we have explored evolving Aspirations and what it means today. We are shifting away from a view of affluence that is associated with perfection, heritage, and hierarchy to a different articulation of affluence defined by action and authenticity. Concrete Effie case studies to bring the learning to life include TUI, DFS and Vodafone with expert commentary from Toby Horry, Maria Koutsoudakis and Mark Sng. Check out this latest paper in the Dynamic Effectiveness series along with the other three which tackle gender portrayal, the empathy gap and Nostalgia in advertising (link in comments). #Ipsos #EffieUK

Looking to gain insights into #KeyAccountManagement and Commercial operations in the #ecommerce industry? Our Commercial Director, Victoria Raby, shares valuable lessons from her journey at GSG, working with top brands like H&M, adidas, Nike, and TUI. From winning 'Industry Disruptor' at the Performance Marketing Industry Awards to leading teams across 12 markets, our experiences offer unique perspectives on growth and innovation in e-commerce. Discover more in our latest blog post (link in comments 👇). Whether you're a professional in the field or a company looking to grow, there's something to learn for everyone. #people #partnerships

Seizing the bountiful harvest of experience will always remain timely. Here’s an annual recap of my journey that began with DKSH in August 2022. Coming from a background in the B2B industry to the dynamic realm of FMCG, this new chapter has been a thrilling roller coaster ride. DKSH, a distinguished Swiss distribution company, has long cultivated its expertise in Malaysia. My role in DKSH is as a local market brand advisor, planner, and key coordinator of selected international brands, with Tiger Balm Malaysia being my key portfolio. In these 17 months, we have launched 1 NPD within 3 months, participated in 2 marathons, sponsored more than 5 organizations, ran 20 online campaigns, participated in 5 roadshows, advertised on billboards, television, and radio, changed 3 country managers, created more than 500 pieces of artwork design, pitched at least 10 new creative ideas, applied for 57 government applications for advertisement. What have I learned in these 17 months: 1. Stay humble but hold onto principles. The Chinese saying, “there is always a mountain after another,” emphasizes the importance of humility. Humility includes recognizing your limitations, listening to others, learning from mistakes, showing gratitude, and continuously improving. 2. The client is not always correct. Don’t behave as a “yes man” even in the service industry. I uphold the principle of serving the company and industry, not any individual. Regardless of the industry, campaigns should not be run just for the sake of it. 3. Communication is key in every relationship. This includes communication within the organization, towards principles, vendors, and any external parties. When either party refuses to communicate, expectations can’t be aligned, where leading to misunderstandings and conflicts. 4. Learn to swim in the rain as long as it doesn’t kill you. Complaints, toxic environments, and poor culture happen in almost every organization as long as you are working with humans. It's important to realize that it's not about what a company can do for you but what you can do for yourself, and contribute to the organisation. When you recognize issues, don't think of running away but learn to fix them. The above are based on my own experiences shared on LinkedIn. My fellow friends, colleagues, and LinkedIn followers don’t give up; keep swimming. May you all have a good year ahead! #recap2023 #marketing #branding #lifeofmarketer #growthmindset

Very honored and happy to hold a keynote address on #EffieAwards2024 last week, on behalf of Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος & to be a member of the Judging Committee representing Procter & Gamble. And what a great pleasure it was to hand over the #AgencyoftheYear award to the Best of the Best, Ogilvy! Big congratulations to EDEE & the organizing team, to all the participants and, above all, to all the awarded advertisers & agencies on what is considered to be the most important award of Marketing, as it recognizes & rewards its ‘raison d’être’ – #Marketing that brings #Results, i.e. #Growth. Going through this experience I cannot but also highlight the great need of our industry for #BetterMarketing. When it comes specifically to communication & advertising – what Effie examines – I’d say that this boils down to the need for: 1.      #BraverBriefs (‘’garbage in-garbage out’’ as we say) – that start from braver visions, more ambitious targets, strong strategies, more groundbreaking, human insights, more long-termism in our thinking vs. ‘’launch & leave’’ ad hoc ‘fireworks’. 2.      More #inspirational, #inclusive and #diverse #Teams – ‘at home’ and within our partners externally, so that this transcends to the people we serve ultimately – helping also attract best #talent.    3.      A #Creativity rebirth (‘Creativity is the ‘Oxygen’ of any business’..,and of life I’d say) – with safer spaces for creativity to flourish & more liberty to our teams to bring bold, big #ideas. That’s only when Marketing becomes critically important & keeps a ‘sit on the board’ – because that’s only when Marketing contributes to what matters, i.e. #Results & #Growth; for the #business, the #people & the #community we operate in. Let's unite forces in this mission - it's worth it. Join us also in the #1stBetterMarketingConference organized by Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος in October 1st for more inspiration and action. 

Teamwork in action, dedication in every detail! At Atlanse.pt, we're fueled by a shared commitment to our clients' goals. 🌐💼 Let's achieve greatness together! 💪 #weareallatlanse #teamwork #digitalproducts #dedication #softwaredevelopment #clientsuccess

You're not you when you're hungry - grab a? _______ Take a break, have a? _______ Does this ring a bell? Do you instantly answer as you read it? That effect is precisely what we aimed for with this campaign. Panas? #StayCoolJe BOOM! 20 influencers,136 pieces of content, 290,000 livestream views, and 450,000 engagements later- The campaign was more than a marketing gimmick; it was a battle cry against the toxicity that often plagued the gaming world. We were on a mission to combat the rage and relentless negativity with a simple, yet powerful message: Stay Cool Je with Sprite. This campaign wasn't just about influencers; it was a movement. It vividly illustrated how influencers could be the catalyst for change. Every time negativity threatened to take over, Sprite was there to restore balance and harmony. This is more than just a campaign; it's a testament to growth and transformation. Huge kudos to the exceptional team and everyone who championed this remarkable cause. Together, we'll reach even greater heights as we work towards a more positive and inclusive gaming community! No matter how heated it gets - Sprite #StayCoolJe

Saturday was a special day as I took Hazey to her first ever AFL - Australian Football League match. Not only did Geelong play brilliantly (a win right off the bat!), but what truly made an impression was the post-game interaction. The players took time to not only meet their fans but also to engage in meaningful conversations. The highlight for Hazey? Getting a ball signed by captain Meg Mac and the long conversation with Meg and Kate Darby afterward. She hasn't stopped talking about it. While Hazey might not recall much of the game or the score, it's the fan experience that will leave lasting memories. This day resonated with one of my core beliefs about our professional lives. Exceptional customer experiences should be a benchmark in every job. Regardless of our roles, we all interact and have the potential to leave a mark in those moments. This belief was reaffirmed yesterday during my conversations with HR professionals and internal content creators. While not traditionally viewed as "customer service" roles, my conversations with them (even the challenging ones) were in their own way, great customer experiences. So, here's my call to action: let's evaluate our service levels. If you find you're not creating memorable experiences, think of one tangible action to elevate it. #customerexperience #culture #calltoaction

At #MIMMadrid more than 200 experts gathered to attend egta’s Market Intelligence Meeting to discuss Tv’s signal strength last week. Here are the #howtos of note discussed during the summit:   🎯 delivery impact of cross-media campaigns 💯 mastering performance metrics 🏆 creative effectiveness 💪 sponsorship power 📈 data strong points 📣 attention keys   So what's the core ‘value’ of #ValuePlanning in our media landscape? On stage, Rai Pubblicità focused on a strategic & #data-driven actionable tool: a ready-to-use proprietary #asset to offer strategic consultancy to #clients who—according to their marketing and communication goals —wish to leverage on values.   📝 #Value-based campaigns put customers at the centre of your strategies, together w/ your products and services, building relationships over time in step with the evolution of contemporary society. 🗓️ #Today we present to you some slides about our 17 main values: many are directly connected to specific product categories —> while so many are intersecting through categories.   💡 #Howto harness the values of contemporary consumers across the most effective touchpoints? Please check it out 👇 enjoy contemporary values! Great thanks egta - Association of TV & Radio Sales Houses . . . #valueisking #un2030goals #egtaMIM #raipubblicità

Hey there! Do you remember Who was the guiding light that led you to your very 1st career opened DOOR? Who was the incredible soul that not only showed you the door also walked you through it? For me, stepping into many years ago, felt like being a blank, with my journey starting from within. I remember conducting surveys, analyzing customer behavior, crafting proposals, and eagerly sending them off to the company I had my heart set on. & then, like magic, I found myself landing my 1st mkt job. Honestly, it wasn't an easy feat. Over the years, I've faced twists and turns in my career path, & often, it's been up to me to create and open those DOORs myself. But let me share truly magical with you! During a recent #NIQ #APAC Marcomms Team offsite, something unexpected happened. my boss he stood before us and said, "I've created countless doors for all of you, opening up new worlds, new experiences, & new mindsets. For some, these doors might seem small, but for others, they're monumental. Remember, there's not just one door, but hundreds, even thousands! Let's cross them together, shall we?" Those words hit me right in the feels, made me realize that, oh, while I've been forging my own path for years, there are also amazing people out there who are willing to open DOORs for us, to guide us along our journey. you know what? I realize that I could be the one of those door creators too, someone who can offer & fresh perspectives to others. In the vast landscape of business, I know many of us struggle to find our own DOORs or create new ones to venture into uncharted territories. I've been there, feeling the uncertainty. But now, with our #FullView approach at NIQ, I firmly confident that we can create thousands of awe-inspiring new pathways for our clients. DOORs that lead to growth, advancement, & ultimately, a better version of ourselves! So, to all the door seekers out there, keep your hearts open and your minds curious. Because who knows? The next door you walk through might just lead you to a whole new universe of possibilities! #HumansofNIQ