Instacart’s Post

📈 Are you maximizing your retail sales potential with Instacart? As one of America's top grocery delivery platforms, Instacart offers a vast reach across over 9,000 retailers, from regional grocery stores to major names like Target and Kroger. 🛒 Emerging brands can significantly benefit from Instacart's omni-shopping experience, offering consumers convenience when they can't make it to the store. But how can you ensure your products stand out? At Celerity CPG Group, we dive deep into the world of Instacart Ads, and here's what we've learned: ▪ Product Catalog: A solid foundation starts with an optimized product catalog. Pay attention to product titles, descriptions, dietary attributes, and images for maximum impact. ▪ Brand Store: Curated brand stores bring your brand to life and enhance your display campaigns. ▪ Sponsored Product Ads: Achieve high ROAS and new-to-brand sales by leveraging manual CPC campaigns, bidding on high-value keywords. ▪ Display Ads: Mix shoppable display and traditional banners to boost awareness and drive conversions seamlessly. ▪ Video Ads: Align video content with specific behaviors or keywords to enhance engagement and maximize conversions. By strategically combining ad types and balancing campaign strategies, brands can amplify their visibility and sales in the digital grocery space. Dive into our latest blog to learn how we approaches Instacart advertising to help brands thrive in this competitive market. #instacartads #retailmedia #retailstrategy #cpgmarketing

Who doesn't appreciate a helpful guide!? Checkout our latest resource on how to make the most of your Instacart ads! With over five years experience running Instacart campaigns, we've seen a thing or two when it comes to successfully managing them. #celeritycpg #instacartads #retailmedia

Read how Serenity Kids have utilized sponsored product ads, promotions, shoppable display ads, and brand pages on Instacart to achieve consistent quarterly growth, an increase in category share, increased distribution and sales velocity. The latest numbers show a 74% YoY increase in sales. Read their story here : #ICShoutItOut #cpg #retailmedia #growth #cpgbrands

Instacart's aggressive moves in the digital advertising space presents challenges for grocers competing for the same dollars, who must re-examine their advertising strategies. While Instacart has built a substantial advertising business, its revenue from this sector appears to have plateaued, highlighting the need for grocers to diversify their revenue streams. Read insights from me and my AlixPartners colleagues Marco D., Adam Goodliss and David Croushore on the changing dynamics of ad spending and how grocers can adapt accordingly. #retailing #grocery #instacart #retailmedia

Sponsored | Brands are increasingly seeing the value of advertising in retail centres because it's the only time that consumers are actively buying. Stockland's S Connect offers a range of flexible options that turn entire shopping centres into a complete advertising platform. Read more on Inside Small Business.

Instacart’s upcoming IPO is an exiting milestone for the gig economy and retail / ecommerce sectors. Looking into the numbers it’s a wake up call that 30% of their total revenue is from advertising! “Instacart’s full-year advertising revenue hit $740 million in 2022, a 29% YoY increase. Advertising was 29% of Instacart’s total revenue.” Take away the advertising and you have nowhere near the company it is. 👉🏻 Conclusion: #advertising is a real revenue opp for retail apps, “if” you can build the “direct consumer relationship at scale” 👈🏻 Building a retail media network w synergies and profitably is not simple, but at some point it’s not an option any more, it’s a must! #retail #retailmedia #advertising #strategy #brand #marketing #adrevenue #medianetworks #ecommerce #revenuestream #social #shopping #local #gigeconomy #instacart #apps

We’ve noticed advertising budgets for F&B brands starting to open up for the first time in years, which is typically a good sign for the industry overall. Although it’s exciting to start spending again, we encourage a conservative approach to revamping your advertising strategy. It’s crucial brands ONLY launch campaigns on platforms that impact their bottom-line, then start adding on progressively. The biggest mistake we’ve seen the past few years (mostly funded) brands dumping heavy budgets into too many platforms without a clear understanding of the actual influence those platforms have on their brand. If you are focused on retail, start with choosing your priority retailers, understand what platforms permit advertising to those retailer's consumers (citrus, criteo 8451, etc), and launch with minimal spend. Hit competitors, your core category, and sprinkle on branded. If you want to cover your bases at all retailers at an efficient cost, Instacart is a no-brainer. Same practice applies to DTC & Amazon platforms. You need to prove performance with the basics before venturing into a more robust strategy. This is typically why we require a 2-month trial period when we work with new brands, the basics have to convert for anyone to be successful. gawronskifb.com

Ever wondered how a grocery delivery platform can redefine advertising success? Instacart's latest earnings report for Q4 2023 is a testament to the power of innovative ad formats and strategic partnerships, showcasing an impressive 18% increase in ad revenue to $871 million. With a 5% year-on-year growth in both orders and Gross Transaction Value (GTV), it's clear that Instacart is not just delivering groceries but also delivering value to advertisers and brands alike. The secret sauce? A mix of shoppable display and video ads that have resonated well with the audience, coupled with a steady investment rate in advertising. This approach not only highlights the platform's effectiveness in driving sales but also underscores the potential for advertisers to leverage Instacart's expanding network. With partnerships extending to giants like Google and Roku, Instacart is paving the way for more targeted and effective campaigns across a multitude of channels. For brands looking to tap into a platform where nearly half of its users discover new products, leading to significant sales lifts, Instacart's strategy offers compelling insights. Dive into the full article for a deeper understanding of how Instacart is shaping the future of advertising in the digital age. Happy Wednesday! Casey Jones #DigitalMarketing #ECommerce #Instacart #AdRevenue

Location-based advertising firm InMarket has released its loyalty report for the third quarter of 2023, which shows that shoppers have an allegiance to grocers who they feel deliver on value and convenience. According to InMarket’s "Q3 2023 Grocery Fidelity Index," Texas-based H-E-B came out on top for loyalty during the third quarter. InMarket attributed that ranking in part to the September opening of a new e-commerce fulfillment center that boosted curbside and home delivery services in the Houston market. Kroger came in second for loyalty. During the quarter, InMarket noted, Kroger announced that its Kroger Plus program had saved members $115 million during its first year. Next was Hy-Vee, Inc. During Q2, the Iowa-based chain scored with deal seekers and those InMarket dubs “eager exercisers” and “dedicated and handy” types of consumers. Florida-headquartered Publix Super Markets ranked fourth in the latest loyalty index. InMarket emphasized the “Club Publix” program that provides personalized savings and allows users to save their favorite shopping list. Rounding out the list for the third quarter in descending order were the following food retailers: Wakefern Food Corp. Ahold Delhaize, Albertsons Companies, Whole Foods Market, Trader Joe's and ALDI USA

In-store digital advertising isn't just effective; it's essential for CPG brands looking to boost their reach and performance. Our recent comprehensive meta-analysis confirms this, revealing an average 14% incremental sales lift across multiple product categories. Drawing on data from the past five years across 16 studies, this analysis not only underscores the effectiveness of in-store advertising but also sets a benchmark for industry expectations. As we continue to expand our network into new areas of the grocery store, the opportunities to engage nearly 70 million shoppers only grows, significantly enhancing the potential for sales impact. Dive deeper into our findings and discover how in-store digital advertising can elevate brand performance in our latest press release. Also, if you’re attending POSSIBLE this week, our team would love to chat with you about our insights and opportunities! #POSSIBLE2024 #DigitalAdvertising #Advertising #CPG