For tech companies aiming to compete for market share, building ecosystems, and gaining customer trust, ecosystem influence and attribution tools are essential. Investing in these tools can significantly enhance marketing efforts, build credibility, and drive business growth. Check out the research conducted by Jay McBain and Lisa L. from Canalys to learn how modern ecosystem influence and attribution tools are enabling vendors to tap into the power of influencers to connect with millennial buyers and cultivate robust ecosystems. >>> https://lnkd.in/e2s3ikfm
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Thrilled to be Quoted in "The Ultimate Guide to Influencer Marketing for B2B Brands"! Key Takeaways: 1️⃣ Full-Funnel Strategy: B2B influencer marketing reaches customers at every stage. 2️⃣ Collaboration Matters: Large B2B brands focus on growing thought leadership and collaborate on events and content. 3️⃣ Authenticity is Key: Find relevant influencers who resonate with your brand's values. 4️⃣ Building Long-Term Relationships: Create an influencer community for ongoing success. 5️⃣ Overcoming Challenges: Consistent communication and showcasing results help secure executive support and budget. Read the guide here https://lnkd.in/ginFuFZm #B2BMarketing #InfluencerMarketing
Download-Influence-at-Scale-The-Ultimate-Guide-to-Influencer-Marketing-for-B2B-Brands.pdf
toprankmarketing.com
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Senior Influencer Marketing , Brand Strategist and Client servicing manager | Empowering brand's growth through strategic influencer partnerships | Ex-WLDD | Ex- Jio Studios | Ex- SocialTag India
Influencer marketing isn’t just for B2C anymore🚫 it’s gaining momentum in the B2B world too!Here’s how B2B companies are leveraging influencers and the challenges they encounter👇🏻 -B2B brands are partnering with industry experts and thought leaders to build credibility and trust. These influencers have in-depth knowledge and strong followings in niche markets, making their endorsements highly valuable. -Companies like Adobe and IBM have successfully used influencer marketing. Adobe’s “Insider Program” taps into the expertise of top creatives, while IBM works with tech influencers to showcase innovations. -Influencers produce high-quality content that connects with B2B audiences. From webinars to white papers, their content boosts engagement and attracts leads. -While these are few opportunities, there are also few challenges, but they can be managed effectively 👇🏻 👉🏻Longer Sales Cycles B2B sales take longer and are more complicated. Influencer marketing in this space needs patience and a focus on building long-term relationships instead of quick results. 👉🏻Measuring ROI It can be hard to track the ROI for B2B influencer marketing for which advanced analytics are needed to connect influencer activities to actual sales and business outcomes. 👉🏻Finding the Right Influencers It's essential to find influencers who really understand the industry and audience. This can be tougher in specialized B2B markets compared to broader B2C markets. Despite these challenges, B2B influencer marketing has huge potential. By choosing the right influencers and focusing on long-term plans, B2B brands can boost their credibility, reach new audiences, and grow their business. What do you think about influencer marketing in B2B? Have you seen any successful campaigns? Share your thoughts below! 💬👇 #B2BMarketing #InfluencerMarketing #ThoughtLeadership #IndustryExperts #MarketingStrategy
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Influencer marketing can no longer be considered a passing wave. It is here to stay and it is essential to grow a brand’s presence online. Influencers act as potent conduits between their dedicated and loyal fan base and the brand that desires to promote their products or services through the influencer. Influencers carry the brand message with a more personalized approach and act as a catalyst to establish customer trust in the brand. However, it is imperative to partner up with influencers who embody qualities that align with the brand values and ethos. This helps the brand to reach the intended target audience with ease. 💼 📊 The Impact on Conversions: 40% of people say they purchase products online as a result of seeing them being used by an influencer on social media. 49% of consumers rely on influencers for product recommendations. You would be surprised to know that 92% of shoppers trust influencer reviews over classic ads and celebrity endorsements. Leveraging influencers allows us to tap into this influential realm, driving conversion rates and bolstering the bottom line. 🌐 Expanding Market Reach: In an overpopulated market, it takes an enormous amount of effort to break through the noise. Established influencers who have proven their expertise on related subjects can navigate the e-market and deliver your brand directly to the target audience. Their seamless way of incorporating your brand into their lifestyle can drive more and more organic traffic and increase conversions across the targeted demographics. 🔗 Building Credibility: When it comes to shopping decisions, 94% of shoppers place influencers above their own friends and family. Influencer testimonials resonate with consumers, elevating our brand's credibility and fostering long-term customer loyalty. 43% of the shoppers stated that authenticity was the reason they placed their trust in influencers regarding shopping decisions. Since customer trust is the backbone of brand prosperity, it is a wise decision to invest in an influencer. Influencers are instrumental in shaping your brand narrative. By choosing the right influencer to collaborate with, you can deliver your brand to potential customers with a personalized touch and assurance.🚀 Visit https://lnkd.in/gM_585h to start your online store today and boost your business before steeping into influencer collaboration. . . . #Influencers #InfluencerMarketing #ShopOnline #OnlineStore #eCommerce
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𝐁2𝐁 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🚀 In B2B marketing, collaborating with influencers isn't just a trend—it's a strategic move that can supercharge your brand's growth. Here's a closer look at why B2B influencer marketing is a recipe for success:𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Aligning with influencers who are respected thought leaders in your industry adds credibility to your brand. Their endorsement can help you establish authority and trust among your target audience. 🌟𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐍𝐢𝐜𝐡𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Influencers often have dedicated followings within specific niches or sectors. By partnering with influencers who have a relevant audience, you can reach potential customers who may be difficult to engage through traditional marketing channels. 🎯𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨-𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Collaboration is key in B2B influencer marketing. By co-creating content with influencers—such as blog posts, webinars, or case studies—you can leverage their expertise to provide valuable insights and perspectives to your audience. 🤝𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: B2B purchasing decisions often hinge on trust and relationships. Partnering with influencers who have built strong connections with their audience allows you to leverage their influence to foster trust and relatability for your brand. When influencers advocate for your products or services, their endorsement carries weight and credibility, facilitating the decision-making process for potential buyers. 💼𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐑𝐎𝐈: Unlike traditional advertising, B2B influencer marketing offers measurable results and a clear return on investment (ROI). By tracking key performance indicators (KPIs) such as website traffic, lead generation, and conversion rates, you can quantify the impact of your influencer partnerships and refine your strategies for optimal results. 📊In conclusion, B2B influencer marketing presents a unique opportunity for brands to leverage the authority, reach, and engagement of industry influencers to achieve their marketing objectives. By forging authentic partnerships and creating valuable content collaboratively, brands can effectively connect with their target audience, build trust, and drive business growth in the competitive B2B landscape.#B2B #Business #InfluencerMarketing #Success #GrowYourBusiness
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𝐁2𝐁 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🚀 In B2B marketing, collaborating with influencers isn't just a trend—it's a strategic move that can supercharge your brand's growth. Here's a closer look at why B2B influencer marketing is a recipe for success: 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Aligning with influencers who are respected thought leaders in your industry adds credibility to your brand. Their endorsement can help you establish authority and trust among your target audience. 🌟 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐍𝐢𝐜𝐡𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Influencers often have dedicated followings within specific niches or sectors. By partnering with influencers who have a relevant audience, you can reach potential customers who may be difficult to engage through traditional marketing channels. 🎯 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨-𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Collaboration is key in B2B influencer marketing. By co-creating content with influencers—such as blog posts, webinars, or case studies—you can leverage their expertise to provide valuable insights and perspectives to your audience. 🤝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: B2B purchasing decisions often hinge on trust and relationships. Partnering with influencers who have built strong connections with their audience allows you to leverage their influence to foster trust and relatability for your brand. When influencers advocate for your products or services, their endorsement carries weight and credibility, facilitating the decision-making process for potential buyers. 💼 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐑𝐎𝐈: Unlike traditional advertising, B2B influencer marketing offers measurable results and a clear return on investment (ROI). By tracking key performance indicators (KPIs) such as website traffic, lead generation, and conversion rates, you can quantify the impact of your influencer partnerships and refine your strategies for optimal results. 📊 In conclusion, B2B influencer marketing presents a unique opportunity for brands to leverage the authority, reach, and engagement of industry influencers to achieve their marketing objectives. By forging authentic partnerships and creating valuable content collaboratively, brands can effectively connect with their target audience, build trust, and drive business growth in the competitive B2B landscape. #B2B #Business #InfluencerMarketing #Success #TMA #TMA360
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Maximizing Engagement Through Local Influencer Partnerships! 🌟 Strengthen Local Ties Partnering with local influencers isn't just strategic; it's essential for businesses looking to genuinely connect with specific communities. They're not just voices; they're our local culture, language, and spirit interpreters, making every recommendation they make not only credible but impactful. 🎯 📈 Boost Your Engagement Did you know? Working with local influencers can double your campaign's engagement rates compared to broader campaigns. Tap into community networks, supercharge word-of-mouth, and watch your conversions soar. Studies show local influencers can increase response rates by up to 50%! 💬 🎯 Localized Insights for Tailored Success Unlock real-time insights into market trends and consumer behaviors right in your backyard. Local influencers help customize your offerings, ensuring your products resonate well with regional preferences. 📊 💸 Maximize Your Marketing Budget For each dollar you spent, you will get $6.50 with local influencer marketing! Think global, act local! Engaging with local influencers is more cost-effective than launching large-scale campaigns. They help focus your marketing efforts on specific demographic groups within your region, boosting ROI significantly. 📈 🛍️ Drive Sales with Precision With the right local influencer, watch your in-store traffic and sales climb. Design precise, impactful marketing campaigns that not only enhance brand visibility but ensure lasting impressions. 🌐 So why wait more!! But, how can you find local influencers in any topics? The answer is Circleboom! Circleboom stands out, allowing you to search for influencers by location with precision, specifically for Twitter. Its intuitive interface and detailed analytics not only help you identify influencers who align with your brand values and reach your desired audience effectively through collaboration with Twitter influencers but also help you watch out for fake influencers. ⬇️ - You can filter your target local influencers by engagement: high, medium and low - You can search influencers by location. Also you can apply other filters for inactive, fake, or verified accounts. You can applt filters for followers/friends number and join date. You can read an in-depth guide here: https://lnkd.in/dqBrywbZ #twitter #influencers #local #business #engagement
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In today's saturated influencer marketing landscape, brands are constantly chasing the biggest names with the highest follower counts. However, what they might be overlooking is the hidden gem of micro-influencers. These individuals, boasting smaller but highly engaged and targeted audiences, can be the key to unlocking a successful customer acquisition strategy. Here's why micro-influencers reign supreme: 🔘 Niche expertise: Micro-influencers often focus on specific industries or communities, allowing them to build a strong reputation and trust with their audience. This niche expertise translates into a higher level of engagement and influence within their dedicated follower base. 🔘 Authenticity and trust: Forget the perfectly curated feeds of mega-influencers. Micro-influencers tend to offer a more down-to-earth perspective, showcasing products in a relatable way that resonates with their audience. This authenticity fosters a sense of trust, making their recommendations highly persuasive. 🔘 Targeted reach: Unlike mega-influencers with a broad audience, micro-influencers attract a highly targeted following with a genuine interest in their niche. This laser focus allows your brand to reach the exact customer segment you're aiming for, maximizing the impact of your influencer marketing campaign. Ready to leverage the power of micro-influencers for targeted customer acquisition? Discover 18 free and paid methods to find the perfect micro-influencer partners for your brand: https://casthr.co/l/6r #influencermarketing #microinfluencers
How to Find Micro-Influencers for Your Brand (18 Methods!)
hypeauditor.com
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Learn more from Top Rank: On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a robust 59 page report, especially when there's so much optimism around the practice. For example: 73% of B2B marketing organizations are working with influencers 95% of B2B marketers that work with influencers have achieved one of their top marketing goals 72% of B2B marketers have improved brand reputation working with influencers 86% of B2B Marketers working with influencers are successful While we're ready and happy to answer any questions about influencer marketing here at TopRank Marketing I also know there are many smart B2B marketing practitioners working at companies of all sizes that have important insight, experience and perspectives to share. At our boutique B2B marketing agency, we're bold and ambitious enough to think we can help elevate the industry in several ways. We're working with ambitious and results driven B2B marketers at brands ranging from a mid-market financial technology company to the #1 B2B social network to one of the biggest global telecommunications brands in the world that understand the value (and effectiveness) of creating content and connections that are more authentic and experiential. There are many ways to do that and for our part, we're helping these B2B brands tap the expertise, influence and audiences of industry experts to create more meaningful content experiences. Another way we're working to elevate the B2B marketing industry is by putting a spotlight on marketing talent. A favorite way to do that is by curating and publishing thoughtful lists of professionals that are both practitioners and publishers of useful information. When it comes to influencer marketing in the B2B world, there's a lot to learn and luckily the B2B marketing pros on the list that follows have a lot to teach us. That's right, this is a ... Interested in learning more about #influencermarketing and other #media and #marketing tips and tricks? Follow us and share!
Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond
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In a world dominated by digital metrics, the essence of influencer marketing goes beyond numbers. It's about trust, authenticity, and brand sentiment. While metrics are crucial, the true success lies in understanding the intangible benefits that build authentic connections. The progression of influencer marketing highlights a transition from celebrities to approachable influencers who engage with online audiences. B2B brands are actively embracing this shift, utilizing influencers to establish genuine connections with the target audience. #Influencermarketing
Influencer marketing: The bridge between B2B brands and genuine connections | MarTech
martech.org
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The B2B landscape has shifted. Today, decision-makers prioritize trusted voices over traditional marketing tactics. Connecting with a right influencer that represents your brand’s voice with complete justice can be quite daunting. More often than not, you partner with someone who seems like a perfect fit, but fails to connect with the right target audience. Look at this interesting bit of information. • Over 60% of consumers trust recommendations from influencers when making purchasing decisions. • 83% of brands say influencer marketing is still effective Moris Media Digital Doctors with their brilliant Influencer Marketing Strategies, help you unlock the power of industry experts and thought leaders. By partnering with the right influencers, you can finally complete the puzzle and reach the decision-makers who matter most. B2B Influencer Marketing offers a wealth of benefits: Gain access to exclusive networks: Reach decision-makers who are actively considering solutions. Build trust and credibility faster: Leverage the influencer's established reputation. Generate high-quality leads: Attract qualified prospects ready to convert. Boost brand awareness and thought leadership: Position yourself as an industry authority. Moris Media Digital Doctors Advantage: Their data-driven approach cuts through the clutter. The Digital Doctors identify genuine influencers who not only align with your brand values but also actively engage their followers. This targeted matchmaking can increase your audience outreach by 90%, ensuring your content reaches the people who matter most. By developing genuine connections between brands and influencers, Moris Media creates collaborations that are perceived organic and credible by consumers. Gain industry authority and trust with Moris Media digital doctors strategies. They help you craft a winning B2B influencer campaign that connects you with the right audience and drives real results. Visit https://lnkd.in/dV2FaBbZ or schedule a free consultation with https://lnkd.in/d8NZSzFi - - - #digitaldoctors #MorisMedia #DigitalMarketing #PR #B2BMarketing #InfluencerMarketing #LeadGeneration #BrandAwareness #ThoughtLeadership
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