Following the success of the Era's Tour our Senior Strategist, Esther Scriven, considers how live music events offer brands a unique opportunity to create immersive experiences that go beyond traditional advertising, providing the consumer with authentic, lasting memories. "By aligning with relevant music events and focusing on creating unforgettable experiences, brands can build strong, long-lasting relationships with passionate fans, driving not only immediate engagement but also sustained loyalty and advocacy." Read Esther's full insights here: https://lnkd.in/eeXhyx2t #ImaginationGLBL #Shots#ErasTour #musicevents #fandom #brandloyalty #engagement #brandexperience #creativeagency
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Coachella - An Arts and Musical Festival But it is not just a Music festival - It's a paradise for marketers. It is a place where the festival-goers come to empty their wallets for the experiences they get. It is a playground for all the brands to showcase their products and services and to tap into the emotions of their consumer base through Experiential Marketing. Experiential Marketing revolutionizing how a brand connects with their consumer. Brands are now trying to create an immersive experience rather than using a conventional ways of broadcasting a message which is helping brands to tap into the emotions of the consumers that leaves a lasting impression. Have a look at the post to see how Pinterest, 818 Spirits by Kendall Jenner, poppi, The Coca-Cola Company, Absolut and many more brands leveraged the opportunity at this year COACHELLA MUSIC FESTIVAL, LLC festival Follow Loads Of Ads for more valuable content, updates, and insights. #Coachella #music #arts #festival #experientialmarketing #kendalljenner #818 #pinterest #cococola #poppi #absolut #smirnoff #Nylon #targetaudience #segmentation #marketing #branding #socialmediamarketing #marketingcampaign #digitalmarketing #digitalmarketingtips #marketingbrilliance #makeadifference #respect #customerexperience #customerstrategy #adtech #marketing #productmarketing #strategy #gotomarket #advertising #marketingstrategies #contentmarketing #LoadsOfAds
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Product Marketing | Product Management | Business Strategy | Consultant | Analyst | Strathclyde Business School |
Coachella - An Arts and Musical Festival But it is not just a Music festival - It's a paradise for marketers. It is a place where the festival-goers come to empty their wallets for the experiences they get. It is a playground for all the brands to showcase their products and services and to tap into the emotions of their consumer base through Experiential Marketing. Experiential Marketing revolutionizing how a brand connects with their consumer. Brands are now trying to create an immersive experience rather than using a conventional ways of broadcasting a message which is helping brands to tap into the emotions of the consumers that leaves a lasting impression. Have a look at the post to see how Pinterest, 818 Spirits by Kendall Jenner, poppi, The Coca-Cola Company, Absolut and many more brands leveraged the opportunity at this year COACHELLA MUSIC FESTIVAL, LLC festival Follow Loads Of Ads for more valuable content, updates, and insights. #Coachella #music #arts #festival #experientialmarketing #kendalljenner #818 #pinterest #cococola #poppi #absolut #smirnoff #Nylon #targetaudience #segmentation #marketing #branding #socialmediamarketing #marketingcampaign #digitalmarketing #digitalmarketingtips #marketingbrilliance #makeadifference #respect #customerexperience #customerstrategy #adtech #marketing #productmarketing #strategy #gotomarket #advertising #marketingstrategies #contentmarketing #LoadsOfAds
Coachella - An Arts and Musical Festival But it is not just a Music festival - It's a paradise for marketers. It is a place where the festival-goers come to empty their wallets for the experiences they get. It is a playground for all the brands to showcase their products and services and to tap into the emotions of their consumer base through Experiential Marketing. Experiential Marketing revolutionizing how a brand connects with their consumer. Brands are now trying to create an immersive experience rather than using a conventional ways of broadcasting a message which is helping brands to tap into the emotions of the consumers that leaves a lasting impression. Have a look at the post to see how Pinterest, 818 Spirits by Kendall Jenner, poppi, The Coca-Cola Company, Absolut and many more brands leveraged the opportunity at this year COACHELLA MUSIC FESTIVAL, LLC festival Follow Loads Of Ads for more valuable content, updates, and insights. #Coachella #music #arts #festival #experientialmarketing #kendalljenner #818 #pinterest #cococola #poppi #absolut #smirnoff #Nylon #targetaudience #segmentation #marketing #branding #socialmediamarketing #marketingcampaign #digitalmarketing #digitalmarketingtips #marketingbrilliance #makeadifference #respect #customerexperience #customerstrategy #adtech #marketing #productmarketing #strategy #gotomarket #advertising #marketingstrategies #contentmarketing #LoadsOfAds
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Live music evokes emotion like nothing else, and brands that use emotionally charged experiences to connect with customers are seeing a boost in loyalty. Live Nation’s Jane Chen takes a closer look at the findings from our recent loyalty study for Ad Age and explores how some of the world’s most influential brands, like Hilton, Citi, and Dunkin', use live music to drive loyalty. Here’s what brands need to know 👇 https://bit.ly/4572wsH
4 ways live music takes loyalty programs to the next level
adage.com
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Discover the Benefits of Partnering with Backbeat Agency Are you a venue owner looking to elevate your live music experience? Partnering with a booking agency like Backbeat Agency offers numerous advantages that can enhance your venue. Here’s why working with us is a game-changer: 1. Access to Exceptional Talent Backbeat Agency represents a diverse roster of talented performers across various genres. Whether you are seeking rock, pop, country, alternative, or blues, we have the perfect artist to match your venue’s vibe and audience preferences. 2. Streamlined Booking Process Navigating the complexities of booking live performances can be time-consuming and challenging. We handle all aspects of the booking process, from initial inquiries to final contracts, ensuring a smooth and efficient experience for both artists and venues. 3. Expert Contract Negotiation Our experienced team negotiates contracts, securing favorable terms and fair compensation. We ensure that all agreements are clear, comprehensive, and beneficial for all parties involved. 4. Strong Industry Connections With established relationships with venue managers, event coordinators, and promoters, Backbeat Agency opens doors to new opportunities and collaborations. Our network helps us to place our artists in top venues and high-profile events. 5. Professional Representation We attend meetings, manage communications, and handle logistics, allowing artists to focus on their craft and venues to concentrate on their operations. Our professional representation ensures that every detail is covered. 6. Effective Promotion and Marketing Our team creates compelling promotional materials and implements strategic marketing campaigns to maximize visibility and attendance for each event. We help build your brand and attract larger audiences. 7. Enhanced Online Presence In today’s digital age, a strong online presence is crucial. Backbeat Agency optimizes social media profiles and websites, engaging fans and expanding your reach across digital platforms. 8. Personalized Service We take the time to understand your unique needs and goals, offering tailored solutions that align with your vision. Our personalized approach ensures that every performance and event is a success. Join the Backbeat Agency family and experience the benefits of working with a dedicated and professional booking agency. Let us help you achieve your musical ambitions and create unforgettable live music experiences. Get in Touch with Backbeat Agency! 📞 Phone: 515-207-0120 📧 Email: info@backbeatagency.com 🌐 Website: https://backbeatagency.com Let's make your performances memorable!
Backbeat Agency
https://backbeatagency.com/bba
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In a study conducted by Heartbeats International, respondents were surveyed to gauge the importance of various elements in creating an immersive musical experience for businesses. The study revealed insights into the preferences of consumers, shedding light on key factors that contribute to a memorable ambiance. Among the findings, 87% of respondents emphasized the importance of appropriate volume levels, while 45% believed that the music should align with the restaurant's brand identity. It is important to recognize that your staff members were hired for their specific expertise, not as professional DJs. By entrusting music curation to dedicated professionals, you empower your staff to dedicate their time and energy to their core responsibilities. Here at Qsic, we have made investments in cutting-edge, zero-touch patented technology to effortlessly monitor and regulate sound levels. Additionally, we have a team of seasoned DJs and musicians who have the expertise to elevate your business' soundscape to new heights. Source - Uncovering A Musical Myth - Heartbeats International #music #aooh #retailmedia #musiccuration
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Viacom18‘s experiential and LIVE entertainment arm, Viacom18 LIVE, renowned for curating India’s first multi-genre music and lifestyle festival, Vh1 Supersonic, is all set to unveil a groundbreaking event – ‘Vh1 Lift Off.’.. Read More At:- https://lnkd.in/dZGsBgzF Viacom18 Media Private Limited #viacom18 #music #lifestyle #festival #supersonic #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate
Viacom18 LIVE announces ‘Vh1 Lift Off’
https://www.indianbroadcastingworld.com
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Creating Unique Experiences With Extraordinary People. Experiential Marketing Leader. Master of Production.
In today’s dynamic marketing landscape, brands are increasingly leveraging the power of music artists to create immersive experiences that resonate deeply with consumers. By partnering with artists, brands are tapping into the emotional connection that music fosters, transforming events into memorable moments that elevate brand perception. These collaborations go beyond traditional endorsements. They encompass live performances, exclusive listening parties, and bespoke music-driven activations that capture the essence of the brand and the artist. Such initiatives not only attract a dedicated fan base but also create a sense of community and shared experience among attendees. One standout example is the integration of live music at branded events, where the atmosphere is electrified by the presence of popular artists. These experiences are often amplified through social media, extending the reach and impact far beyond the event itself. By aligning with music artists, brands can infuse their messaging with authenticity and creativity, ultimately forging stronger, more meaningful connections with their audience. #ExperientialMarketing #MusicMarketing #BrandStrategy #ConsumerEngagement #LiveEvents #BrandPartnerships
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Ready, Set, Go 💨 Part of what makes experiential unique compared with other channels is the craft of translating our creativity into tangible, real-world experiences that bring people together. Having an idea is one thing, but bringing that idea to life in the physical world? Well, that’s another ballgame. From the original 3D sketch to the end result, "Ready, Set, Go" dives into the Set Creative archive and compares the ‘render to reality’ of projects we’ve had the privilege of delivering in recent years; showcasing the knowledge, skill and work from our designers, producers, suppliers and of course, clients. 👉 👀 Swipe to see more from the The Coca-Cola Company's immersive Coke Studio activation. Across four US music festivals, the Coke Studio connected with 35,000 Gen Z festival-goers, inviting them to create their own music through larger-than-life instruments, and the simple act of play. 🎵 💃 Learn more - https://loom.ly/zcRWpUQ WPP #Creativity #ExperientialMarketing #LiveEvents #BrandActivation
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The #SoundReinforcement market is growing rapidly as live music and event venues become ever more popular and technologically advanced. Recent trends in the market have seen huge advances in audio-visual technologies, providing an immersive experience for audiences. As the desires of corporate event planners, musicians, and venue owners continue to evolve, the opportunities for growth in this industry become increasingly attractive. Explore! https://bit.ly/3FythvY #soundreinforcementmarket #technologyadvancement #marketresearch #marketresearchreport #markettrends #marketopportunities
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