Hugo Swart’s Post

Curious about the features of the new Apple Vision Pro? On the 20th of March I will be demonstrating the highly anticipated Apple Vision Pro at the MCO MediaTech Festival 2024 (Media City Odense ApS). But beyond the hype, I will also be exploring questions about what this means for the future of XR and technology. What practical applications can the media industry take in from this innovation? Why are tech giants Apple and Meta locked in a fierce competition for supremacy in headset production? And what lies ahead: a Metaverse or Spatial Computing? Join me at MCO MediaTech Festival 2024 for a look into the future. https://lnkd.in/dwngt4Ma #applevisionpro #event #keynote #mediacityodense #tech #metaverse #spatialcomputing #future #XR #MR #VR #AR

Now you don't need all your 5 senses, you need only 4 - see (eyes for vision) , touch (hands and legs to touch to feel and move) , and voice (mouth to speak and ears to hear)...the next version will include your nose to breathe and smell....can you smell the coffee.... Abhishek Jagdeep Jiandani PRACHEE KAPOOR Jayavel S. Chandran Subramaniam SUSHANT ATTRI #apple #visionpro #applenews #ai #appleai #timcook #applevisionpro

Is Apple's VisionPro Headset a Sleeper Hit? Meta's LG Deal Hints at Competition Zuckerberg's sudden focus on AI-powered devices in collaboration with LG, as reported by Barron's, raises interesting questions. Could Apple's surprisingly successful (and very pricey) VisionPro headset be fueling Meta's competitive fire? There's another angle: Zuckerberg may see profit potential in high-end VR. If so, Apple's success with the VisionPro might have just validated a lucrative new market segment - a testament to Veblen's Theory of the Leisure Class. Thoughts? Hashtags: #apple #meta #VR #AI #competition #luxurytech https://lnkd.in/e_qQtADT

In the words of Rory Sutherland (my long-time podcast and YouTube content crush), "perspective is everything". Here are a couple of interesting perspectives which have unravelled since the launch of the Quest 3. You may have seen that Meta 'Glassholes' (or Quest-holes) are a thing now, much like Glassholes were a thing when a small amount of Google Glass users were mocked for making people uncomfortable in public situations a decade ago. To catch you up, read this piece from 2013, https://lnkd.in/gk6xuRAz and then this piece from October 17, 2023, https://lnkd.in/gsX9T4h9 I think there are two, super interesting perspectives here that are worth investigating: 1. In a recent conversation with my pal and collaborator Patrick Shirley, he mentioned that one of the reasons that the tide will turn with the Quest 3 is that the person wearing the headset is no longer the most self-conscious person in the room. The low-latency, full colour 4K passthrough vision means you still get to see and keep up with whatever is going on around you, if you want to. And you are (mostly) no longer subject to the spook pranks that one of your mates with zero VR etiquette is sure to play on you. Now the joke is on them. 2. As Mat Honan points out in the article above, we already know that almost no one has a problem with watching streaming services, listening to music or taking photos and videos in public places with their phones. So what is it about the form factor of a headset that makes it so hard for people to swallow? I'd particularly like to hear peoples' perspectives on this. Stuart Butterfield famously said, "The only true measure of human innovation is change in behaviour." People are inevitably going to get more comfortable with headsets as a platform, 10 years post-google glass and driven by the charged anticipation of the the Vision Pro - arguably a more refined cousin to the Quest 3. As a result, I think we're on the cusp of one of the most exciting and yet strange shifts in how we work, since the invention of the smartphone. #augmentedreality #glasshole #questhole #metaquest3 #passthrough #quest3 #vr #ar #xr

Insert all the marketing vs reality memes below plz

Is Apple’s #VisionPro #VR headset losing its appeal? Launched less than three months ago, the tech giant is reportedly struggling to sell this high-end device. With few booking demos and sales dwindling, it seems the $3,500 price tag might be a hurdle. Early adopters are finding limited use for the device beyond solitary movie watching. Discomfort during prolonged use, leading to #headaches and even #BurstBloodVessels, adds to the concerns. Click link below for more updates on this evolving story. Learn MORE: https://lnkd.in/df5TXz_b #ai #artificialintelligence #virtualreality #augmentedreality #spatialcomputing #questionforgroup #mixedreality #immersivetech #applevisionpro #generativeai #spatialcomputers Image created by Coby Mendoza & Telum:AI using #AIGenerativeArt

FaceTime with Apple Vision Pro

Last year, I wrote about Apple's Vision Pro and its potential as a game changer. As user tests are currently underway, it seems that the promise of this technology is starting to come to fruition. This product is definitely Apple’s moon shot,and apart from the various uses shows, I believe that the biggest use case can be for the elderly population, as it could provide a simple augmentation of senses like sight and sound, and enhance learning without the clunkiness of previous VR products. Check out my earlier thoughts on the Vision Pro launch here: https://lnkd.in/gaFkGUhU #visionpro

🎉 what a time to be an innovator! Today at the #MetaConnect conference, they unveiled another relatively high performance and accessible headset in the MetaQuest 3. The advances we're making in VR technology are truly mind-blowing and I’m really glad it’s within reach for many consumers.🕶️ And on the AI front, we've reached another milestone as the multi-modal aspects of LLMs dawns before us! The ability to use one’s voice to converse with OpenAI’s model via the iPhone app is here. 📱(spoiler, it leaves Siri and Alexa in the dust) The convergence of exponential VR and AI technologies signals an era where the boundaries of physical and virtual, real and artificial are likely to blur beyond simple definition. Can't wait to see where we're headed next! 🚀 #VR #AI #MetaQuest3 #GPT4