Social marketers don't talk about UTMs enough 🗣️ UTM parameters are short text codes that you add to URLs to help you track the performance of a marketing campaign AKA it allows you to track the success of your social post 👏 Learn about why they matter: https://ow.ly/SkPF50SwZa1
Love this. Going to read now!
This is so true! One of the few times I clicked on a link and instead of directly looking at the page I was going to, I happened to look at the link first to see "utm_source=linkedin_hootsuite." LOL. Going to check out this article from you!
Honestly obsessed with UTMs 🤠
UTM builders are a life-saver!
Totally
Going to read this soon. Thanks a lot!
Haha
Ali Rittenhouse It's like they've been listening to our conversations...
Yep
Marketing @JetBrains
2wOutside of work, who is deleting UTMs from links when sharing them with friends to avoid being tracked? 👀