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Social marketers don't talk about UTMs enough 🗣️ UTM parameters are short text codes that you add to URLs to help you track the performance of a marketing campaign AKA it allows you to track the success of your social post 👏 Learn about why they matter: https://ow.ly/SkPF50SwZa1

Sergey K.

Marketing @JetBrains

2w

Outside of work, who is deleting UTMs from links when sharing them with friends to avoid being tracked? 👀

Genevieve Coulson

Director of Social Media Marketing | Innovation & Strategy

3w

Love this. Going to read now!

Martin Loya, MBA

I bring you quality candidates faster so you can focus on driving your business!

3w

This is so true! One of the few times I clicked on a link and instead of directly looking at the page I was going to, I happened to look at the link first to see "utm_source=linkedin_hootsuite." LOL. Going to check out this article from you!

👩🏻💻 Diyyinah Jamora 🇵🇭

Social Media Team Lead ✨ International Development Storytelling | Communications Strategy | Data Analytics | Cybersecurity

2w

Honestly obsessed with UTMs 🤠

Andreea Pop

Social Media, Content Marketing and Employer Branding at Scandit

2w

UTM builders are a life-saver!

Jessica Lemoine-Pelletier

Customer Care Representative, Health Account at Gordon Food Service - Canada 🍽

1w

Going to read this soon. Thanks a lot!

Obilor Joshua

Digital Marketing Expert | SEO Specialist 🇳🇬 | Organic Growth Specialist, I help businesses rank on Search Engines through web and content optimization strategies.

2w

Haha

Susan B.

Brand & Digital Strategist | Executive Ghostwriter | Chief Storyteller | Freelance Writer and Web Developer

3w

Ali Rittenhouse It's like they've been listening to our conversations...

Julieta Gonzalez

Sales and Marketing Specialist

1w

Yep

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