Heartland Food Products Group’s Post

Now is the time to be thinking about two critical ingredients that every brand needs to stay in the trolley in this economy. Those ingredients are relevance and trust. Fruit cordial, for example, becomes freshly relevant to customers who have stopped filling their trolleys with Seedlip and other exotic drinks for the foreseeable future. Cordial is hardly a new category, but it’s newly relevant to shoppers looking for affordable ways to drink something more interesting than water. At the same time, shoppers are looking for brands they trust to deliver. When every dollar counts, shoppers are less open to gambling on a product. In plenty of areas of life, “safe” isn’t a compliment. But in FMCG right now, safe is gold. Who doesn’t want to be the safe option when shoppers are squeezing their wallets shut? Vegemite is a fantastic example of a brand investing in communicating it’s the safe option. When you’re celebrating 100 years of Vegemite, part of what you’re celebrating is reliability — a brand that has been there for its customers in every imaginable situation. If you want to build or cement that kind of brand equity, you could consider a loyalty or rewards program. Giving something to gain enduring trust. Consumers will reward you for a long time if you meet them where they are today. Food for thought? #fmcg #consumerinsights #consumerbehavior

Better-for-you snacks are a movement. It’s no secret that many of the “snacks” widely available today are not the best for our health. But change is on the horizon. Recent legislative efforts in states like California, New York, and Pennsylvania are pushing for a major shift. These states are advancing bills that could see thousands of everyday snacks either banned or reformulated to remove harmful additives—some of which are already prohibited in Europe due to their links to serious health issues like cancer and behavioral problems in children. This is a major step in the right direction. At NewAge Vending LLC we’re ahead of this curve, constantly innovating to ensure that all our machines are stocked with options that are not only healthier but also delicious. We believe that everyone deserves access to better choices. The future of snacking is here, and it’s healthier. Let’s embrace this change and push for a market where the healthier choice is the easier choice. #HealthierChoices #InnovationInVending #Vendipreneur #Vending #BFY #Healthy

what happened to Hippo chips and why Hippo chips were discontinued ? Launched in 2009, and discontinued in 2014, Hippo Chips were a common snack found in lunchboxes and pantries all over the nation. 📌 Advertising and Branding Problem - Parle never advertised Hippo chips for its purported health benefits, so people never had a practical reason to switch to Hippo. 📌 The snack was not marketed as a healthier option because no one knows whether a speciality positioning such as health food as a snack option would be successful. 📌 Demand Problem - After its launch, Hippo earned a tremendous response from customers all over India. 📌 The retail racks at several stores were becoming empty quicker than anticipated, directing to a demand-supply situation for the company leaving the racks across 200,000 stores empty. 📌 In the late 2000s, the brand managed to overwhelm other brands for a period. 📌 Perhaps because the production costs were too high, consumers were too fixated on traditional chips and because Hippo was not advertised or branded properly, the excitement fizzled out. Do you miss hippo chips !! #parle #snacktime #baked #linkedinforcreators

Why are we drawn to our favorite fruit and veg brands at the supermarket? It's more than just a label – it's a promise of quality and trust! While produce may come from similar farms, our preferred brands represent rigorous quality checks, premium packaging, and a commitment to freshness. That's why we reach for brands we know and love – because quality speaks volumes! #BrandValue #QualityProduce #TrustInBrands"

Unlock the Health Benefits of Mangosteen! Looking for a fruit that not only tantalizes your taste buds but also boosts your well-being? Discover the remarkable health benefits of mangosteen with Freshway's newest YouTube video. Direct link in comments below. Connect with us to learn more about our retail programs. . . #Freshway #FreshwayUSA #ExoticFruit #ExoticFruits #Fruits #Vegan #Mangosteen #healthbenefits #healthylifestyle

https://lnkd.in/eKCXqEAy This video is a stark reminder of the crucial role consumers play in the food production system. It reveals how our choices shape not just our diets, but the entire industry... #ConsumerResponsibility #FoodIndustryImpact #Transparency #EthicalChoices

Convenient and healthy options 🥗 Since the pandemic, many businesses pivoted to suit consumer demands for more quick, affordable and healthier food options, and Crown Foods Ltd is no exception. In the latest issue of issue of Sandwich and Food to Go News, we grabbed a chat with Crown Food’s director, Claire Rawlins, on how the business has streamlined production processes to meet current consumer demands. 📈 Read the full article at the link below. 🔗 https://lnkd.in/ewA-ci-J #sandwichandfoodtogo #sandwichmagazine #foodtogotrends #fooddemands #foodtogosector #crownfoods

Good to see the gut health wagon rolling Nicola Peters and I have been on board for many years and the increased coverage for Zoe/M&S and the activations of other retailers and foodservice outlets can only create more space for fermented foods in future. We have plenty of new product ideas fermenting and we’re working hard to bring them to market. Looking forward to working in an environment of increasing awareness through this year. Interested to hear how big you all think it will become?? #guthealth #guthealthmatters #fermentedfoods #npd #productdevelopment

The launch of M&S Food x Zoe gut shot has been everywhere. Gut health is everywhere. #Kefir is everywhere. Yakult was launched in the UK back in 1996.  A few years later along came Actimel. Despite a lack of hard evidence around the benefits, both products were successful. Although the price and flavour was off-putting for some. Yet now there is a lot more data. And it is this which is driving such interest in gut health – and the impact on our wider health. The price point continues to be a barrier with the new M&S x Zoe collaboration retailing at £2 a shot – if you can get hold of it! And what can we expect from the taste? After all this is not just a gut shot. This is an M&S gut shot 😀 What do you think? Challenge assumptions. Talk to Hummingbird Insights. #marketresearch #consumerbehavior #foodandbeverage #innovation  Yakult Europe B.V. Marks and Spencer Danone

Embracing New Health Trends for the New Year! Discover how 54% of informed shoppers prioritize sustainability when purchasing food and beverages. This clearly highlights the significant role that sustainability and ethics play in our decision-making process. Even when it comes to our furry friends, a remarkable 61% of shoppers take these factors into consideration when purchasing pet food. Interested in staying ahead of the curve? Explore the comprehensive insights on the latest shopper trends here: https://buff.ly/48I9ab3 #Retail #ShoppingInsights #Trends #Innovation