Molly Ruland’s Post

🌟 New Podcast Alert: The Future of Digital Marketing in 2024 🌟 🎙️ Join us in our latest episode as our founder and president, Tim Peter, delves into the evolving landscape of digital marketing. With his keen insights and bold predictions for 2024, Tim explores how the current challenges facing Google — from rising AI competitors and antitrust lawsuits to the end of third-party cookies — could reshape the way your business should approach search traffic and online visibility. 🔍 More importantly, Tim looks at why the growth of AI and the end of third-party cookies matter for your business. These changes aren't just hypotheticals. They could signify a pivotal shift in how digital marketing operates. Tim's analysis covers the potential impacts on your business revenues and the strategies you need to adopt to stay ahead. 🤔 Thought-Provoking Takeaways: - Why marketers will be asked to do more with less in 2024 — and how you can manage that new reality - The role of AI in redefining search and content marketing - Navigating the post-3rd-party-cookie era: What's next? - How antitrust actions and corporate inertia at Google might alter your digital marketing playbook. 📈 Whether you're a marketing professional, a business owner, or simply curious about the future of digital space, this episode offers valuable perspectives on staying resilient and innovative in a rapidly changing environment. [You can find the episode link in the comments below... ] #MarketingPodcast #marketingstrategy #TimPeterThinks

Great insights from the year-end episode of the Exposure Ninja podcast, where Dale Davies and Jess Percival answered listener questions. One valuable inquiry was how AI can be useful in generating content, to which the answer was that it can be very helpful in getting creativity flowing, particularly, "how can I express this idea differently for a specific audience?" Additionally, in 2024 Google will be introducing search generative experience, which will incorporate AI to help users execute far more specific searches. SGE will necessitate a complete overhaul of search engine optimization strategies. https://lnkd.in/gh7BcGqe

This morning, on a drive to Austin, I was catching up on the Social Media Marketing Podcast by Michael (Mike) Stelzner and featuring Mark Schaefer. The topic was forgetting everything you know about social media and embracing the chaos. Here are some key points that stuck out to me: 📈Algorithms now prioritize content RELEVANCE over follower count, making it harder to ensure your content is seen. 🏅It’s a good practice to focus on one PRIMARY content type or platform and master it before expanding. 📫Think of ways to establish DIRECT lines of communication, reducing reliance on algorithms and making your content part of your audiences regular routine. 🎤INSIGHTS over information. Go beyond just sharing facts and statistics by adding your own unique perspectives, experiences, and stories. ⚒️Don’t be afraid to USE AI TOOLS to enhance your content creation process, improve efficiency, and unlock new creative possibilities. I’ll be busy thinking about how to use incorporate these tips into my work. 🤔 Did you listen to this episode? What stuck out to you, and how will you be using the advice to up your game?

Last week's podcast episode has been one of our most downloaded episodes yet. We focused on the massive shift in the marketing landscape, particularly the development of Google’s Search Generative Experience updates. In a nutshell, this is due to shake up the world of Google search in both HOW you use Google as a search engine to find information and products that you want and also how we MARKET using Google search in the future. The key learning is that Google has said that it will be emphasising real human experiences in its search results. So here's your reminder that you need to gain a true understanding of your target audience and their needs. Start by: - Conduct customer surveys - Analyse social media data - Review your website analytics - TALK to current/potential customers Build. Your. Customer. Personas. We start by creating fictional representations of our ideal customers and then using those “fictional names” when creating and planning content. You want to move away from simply ‘writing a website landing page’ to ‘writing a website landing page for Dave'.

"Marketing for changemakers is about creating something new, something that goes beyond existing demands and competition. It's about using business to create meaningful change." 🎙️ Natalia Sanyal and I dive deep into the world of marketing for changemakers and personal brands on my podcast, Off The Charts Business. 🌟 Natalia is an anti-oppressive copywriter and brand messaging strategist. In the last 10 years, she worked with billion-dollar businesses, New York Times bestselling authors, and award-winning marketing agencies. Now she teaches change-maker personal brands to use marketing as a force for good so that they can create demand without causing harm to humanity and to themselves. 🎧 Tune in to this episode to discover Natalia's insights on: ❇️ Marketing Challenges for Changemakers ❇️ Integrity and Play in Marketing ❇️ Developing Your Communication Style ❇️ Artificial Intelligence (AI) in Marketing ❇️ The Importance of a Marketing Plan Link to the episode: https://lnkd.in/gF5zxyvm Natalia's links: LinkedIn: https://lnkd.in/gRX9Ppnu Newsletter and private podcast: https://lnkd.in/gg_Z8epu #OffTheChartsBusiness #MarketingForChangemakers #AuthenticCommunication #LeadingWithEmpathy

🎙️ Dive into the latest episode of @hashtagsandhabitspodcast for an insightful treasure trove of knowledge! 💎 We're unpacking a CRUCIAL topic that's been on everyone’s mind: "8 Ways to Use AI to Market Your Business." From personalized customer experiences to streamlined content creation, learn how AI can revolutionize your digital marketing strategy! 🤖✨ 📈 Understanding how to leverage AI is essential, no matter if you're a strategist, a manager, or a marketer in the social media realm. Each role has its unique place and importance in the grand scheme of things, and knowing when and how to utilize them can significantly amplify your results! 🚀 🚀 So, are you ready to elevate your business with the power of AI? Tune into episode 16 and transform your approach to digital marketing! 💻📊 🔗 How to listen? 👉🏽 Swipe up in stories or hit the link in bio @hashtagsandhabitspodcast 👉🏽 On your preferred podcast platform, search for “#Hashtags and Habits with Danni White” And if you're hungry for more digital marketing insights, personal development, and a chance to level up professionally, let’s connect! Book a call through the link in my bio – it's time to make strides in your journey. 🌱 Show your support by LIKING, SUBSCRIBING, SHARING, and leaving a 5 STAR REVIEW! Your encouragement fuels our passion. 🌟 #HHPod #DigitalMarketing #ArtificialIntelligence #AIMarketing #BusinessGrowth

AI is giving marketers a shake up we didn’t know we needed. It’s making us rethink how we do everything, such as: 👷♀️ Building marketing campaigns ✍ Creating LinkedIn content 🍰 Slicing and dicing long form video ✨ Personalizing experiences 👂 Repurposing podcasts You name it, AI can revamp it. Take a listen to Kieran Flanagan, the SVP of Marketing at HubSpot, explain how AI can remove barriers for you and your team. What does his message inspire you to do differently? 

It's not every day you get to sit down and talk with your podcast / storytelling / marketing heroes. There were so many great takeaways from my convo with Jay Acunzo, but a few that really stuck with me: - Great ideas don't just "happen." You need to wrestle with them. Put them out in the wild before they are ready. Constantly get feedback, iterate, and be ok with not having all the answers...for now. - Focus on resonance over reach. A big "Jay-ism" and a problem I want to tackle as it relates to AI and marketing. Today, anyone can create content at scale. How do you (I) incorporate AI without sacrificing quality, creativity and what makes you unique? Tall task. - If you do things the right way, you can charge for your taste, not your time. - And of course, don't be the best, be their favorite. A big thank you to Jay, and if you catch me aerating some crazy ideas on LinkedIn this year, you know who to blame.

Give value and they will come. It's safe to say Neil Patel who's launched SEO and marketing ventures like Crazy Egg, Hello Bar, and KISSmetrics knows what works when it comes to marketing. A free product flywheel could be the move to get your business off the ground. In this podcast episode, you’ll learn: - How to generate leads using referrals - Giving away a free product works - How to make marketing financially viable - Patel’s AI tools for data and content production And much more marketing and AI advice… Listen to the full interview here: https://lnkd.in/gU2ZXrDQ

Listings Lab founder Jess Lenouvel shares how to attract clients by understanding their motivations and pain points. In this episode of The Elevate Podcast, she discusses shifting messaging from 'I' to 'you', avoiding common digital marketing mistakes, and using AI and outsourcing to achieve a seven-figure scale 🚀 Listen in here: https://elite.ag/3ywi53 #realestate #eliteagent #eliteagentmag #realestateagent