Havas Media Network North America expands its partnership with Samba TV to power the Meaningful Rating Point (MRP) product and #Converged platform. This integration brings advanced analytics, real-time audience insights, and custom targeting for optimized campaign performance. “Havas Media has always been an innovator with data and we are proud to see what our collaboration with Samba’s TV data unlocks for advertisers across the US,” said Ashwin Navin, Chief Executive Officer at Samba TV. Read more here: https://lnkd.in/ehmDr6Kf
Havas Media Network’s Post
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Your brand is global, your audience is global, shouldn't your TV data + measurement be global also? Samba TV has you covered. Stefan Sommer of Adform: "It’s the ideal time to offer more robust audience targeting by bringing Samba TV’s deterministic data into our DSP, which will take CTV targeting and performance to the next level, and bring greater value right when advertisers are demanding more out of their spend.” Well said! Lets go re-write the playbook for brand-building on TV with data at the center of our strategies. #TVdata #sambaTVinsights #ctvadvertising
Adform and Samba TV Partner to Propel CTV Targeting Capabilities in Five European Markets
samba.tv
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Cable still king (for now)? New Nielsen research shows audience measurement innovation is giving a clearer picture of who's watching what. This means better content creation, ad targeting, and representation for viewers! Footnote: Cable data in this article refers to total viewing time across 9 channels. Want to learn more about how Nielsen measures audiences in today's ever-changing media landscape? Check out the full article! https://lnkd.in/gjuG4kZW
How audience measurement innovation benefits the media industry
nielsen.com
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Despite the increasing number of CTV viewers, the data used for targeting is frequently inaccurate. This is because multiple steps are involved in converting raw data into audience insights. The solution? Collaborate to develop more cohesive data sets. #CTV #TargetedAdvertising #Data https://lnkd.in/gR6sDUKX
CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not
adexchanger.com
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Microsoft Announces New Video and CTV Options 📹 Did you know that Microsoft is expanding its advertising suite? Online Video and Connected TV (CTV) campaigns can now be launched via the Microsoft Advertising platform. That means your ads can now be seen on publishers and streaming channels like MSN, Discovery+ and Samsung TV Plus. It’s expected that by next year, we’ll be watching an astonishing average of 3.5 hours of digital video every day. What’s more, 80% of consumers ‘second screen’, watching TV while scrolling the news online. That’s a big opportunity for brands to engage with their key audiences, especially as Microsoft also offers audience targeting tools like Demographic Targeting, In-Market Audiences, and Genre Targeting. Launching the new Online Video and CTV options, Microsoft VP Lynne Kjolso highlighted the “billions of first-party data points” available, telling brands that “there’s nothing stopping you from finding your ideal audience.” Want to know more about how targeted digital marketing could work for your business? Drop Darren Davidson a line anytime via LinkedIn or email darren.davidson@route.agency #Microsoft #DigitalAdvertising #CTV #Video #ConsumerBehaviour #DigitalMarketing #TargetedAdvertising
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📈 From driving sales for a top furniture retailer to reaching new car & truck buyers, advertisers are leveraging precision targeting and audience insights to drive outcomes. Our Heather Tatarsky shares how this is done in her latest article via MediaPost. #CTV #Attribution #Measurement Check it out here: https://lnkd.in/eqt36mVy
How CTV Advertisers are Unlocking Audience Insights for Measurable Impact
mediapost.com
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Barcelona Based | Consultancy & Analytics Manager at Tambo | Driving E-commerce Growth
Tambo compass AMC audience builder is an absolute game changer for Brands and Agencies! Our AMC audience builder can build AMC audiences 7X Faster than building them manually through the SQL backend.... and with no SQL/coding knowledge required in your team!!! I should also add that we have a new compass dashboard that allows users to not only deep dive into an AMC audience performance, but also quickly review the performance of AMC audiences vs Standard ADSP audiences. Empowering leading brands & agencies to outpace the competition on Amazon 👟 🏃♀️💨
🚨BUILD AMC AUDIENCES 7X FASTER!!🚨 AMC Audiences are one of the most exciting & impactful areas of AMC but can be time consuming to create in bulk. Additionally, due to the threshold audience sizes (to protect user privacy) time can be wasted creating an audience that doesn't succeed. We have created Tambo Compass AMC Audience Builder to help anyone (brand, aggregator, agency), with zero SQL expertise, to instantly create multiple audiences based on ASIN or Campaign groupings AND to immediately see the audience size before deciding to push those audiences directly into the Amazon DSP. Here’s how easy it is to set up an ASIN rule-based audience in 5 simple steps Step 1: Choose your audience use case: e.g. ASIN Cart Retargeting or Specific Campaign Retargeting Step 2: Select the ASINS you want to build an audience around e.g. best sellers, seasonal, high NTB% Step 3: If above privacy threshold of 2,000 it will show in green. Move on to choose your refresh window (daily, 7 days or 30 days). Step 4: Name your audience segment Step 5: Push into ADSP to start using the audience in your campaign. This process is 7x faster than building in AMC directly. Interested in getting your hands on it? Get in touch - https://lnkd.in/ghufV5hq
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The old way vs. the new way of Programmatic Advertising Old way: • Traditional media buying • Manual negotiations • Fixed pricing • Limited audience targeting New Way: • Automated Real-time bidding • Efficient & Transparent transactions • Dynamic Pricing • Precision audience targeting The shift? Automated > Traditional Gone are the days of traditional media buying. In the digital world, programmatic advertising reigns supreme. It allows for real-time bidding, efficient and transparent transactions, dynamic pricing, and precision audience targeting. No longer are we confined to fixed prices and limited audience targeting. The shift to programmatic advertising is more than just a trend; it's a revolution that's reshaping the advertising industry. Are you ready to embrace this new era of advertising? #ProgrammaticAdvertising #DigitalMarketing What was your biggest challenge when transitioning to programmatic advertising? Let's share our experiences and learn from each other.
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From furniture🪑 to automotive 🚗, advertisers are leveraging precision targeting and audience insights to drive outcomes. Heather Tatarsky shares her insights on how this is happening, from driving sales📈 for a top furniture retailer to reaching new car and truck buyers to driving internet and mobile subscriber growth. Check out her article on MediaPost to learn more about how advertisers are using CTV, attribution, and measurement to drive success. #Targeting #Audience #Insights #CTV #Attribution #Measurement Link: https://lnkd.in/eqt36mVy
How CTV Advertisers are Unlocking Audience Insights for Measurable Impact
mediapost.com
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Did you know? "Nearly half of the data used for CTV ad targeting is flat-out wrong, according to a recent study conducted by data validation company Truthset" Marketers and ad buyers need to have a methodical approach to evaluate the data sources being leaned on for planning, buying and measuring. Delving deep into first-party data, understanding data signals, and mastering audience matching/graphing aren't just buzzwords—they're essentials. By doing so, you not only identify target audiences more precisely but also drive enhanced measurement outcomes. https://lnkd.in/ePhz5qTF
CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not | AdExchanger
adexchanger.com
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Accelerate your use of AMC audiences
🚨BUILD AMC AUDIENCES 7X FASTER!!🚨 AMC Audiences are one of the most exciting & impactful areas of AMC but can be time consuming to create in bulk. Additionally, due to the threshold audience sizes (to protect user privacy) time can be wasted creating an audience that doesn't succeed. We have created Tambo Compass AMC Audience Builder to help anyone (brand, aggregator, agency), with zero SQL expertise, to instantly create multiple audiences based on ASIN or Campaign groupings AND to immediately see the audience size before deciding to push those audiences directly into the Amazon DSP. Here’s how easy it is to set up an ASIN rule-based audience in 5 simple steps Step 1: Choose your audience use case: e.g. ASIN Cart Retargeting or Specific Campaign Retargeting Step 2: Select the ASINS you want to build an audience around e.g. best sellers, seasonal, high NTB% Step 3: If above privacy threshold of 2,000 it will show in green. Move on to choose your refresh window (daily, 7 days or 30 days). Step 4: Name your audience segment Step 5: Push into ADSP to start using the audience in your campaign. This process is 7x faster than building in AMC directly. Interested in getting your hands on it? Get in touch - https://lnkd.in/ghufV5hq
