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Last week, we revealed part one of our #topten trends seen at this year’s Cannes Lions International Festival of Creativity. Now, delve into the concluding part as we highlight the remaining standout themes from the prestigious festival! For more details, read our full report here > https://lnkd.in/eH9KdBBJ
Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together
Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2
In a special edition of The Meaningful Media Podcast, we unpack Google's wave-making reversal on third-party cookie deprecation. The good news is the exploration agencies and brands alike have been conducting into cookie-less alternatives is still relevant as we seek to improve digital marketing effectiveness. To unpack this development, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics, and Paul Bland, Chief Digital Officer, Havas Media Network London, to explore the implications of this decision for marketers, businesses, and the digital ad ecosystem. Listen NOW for insights into the rationale behind the decision, the challenges in finding cookieless alternatives, and strategies for leveraging first-party data and other new methods. Spotify: https://lnkd.in/e5_xbYtw Apple Podcasts: https://lnkd.in/ePhGfrxQ #MeaningfulMediaPodcast #MeaningfulMedia #Cookies
The Festival of Media LATAM Awards highlights work that represents the best in media excellence across Latin America. This year, Diego Tovar, Executive Creative Director Havas Group Colombia / Head of Havas Play Colombia, has been selected as a juror in these awards! Congrats, Diego, on this incredible honor! #HavasProud #FOMLA24
As we've finalized The 2024 Mx Awards, our internal awards program highlighting the best work across our network and the talented minds behind them, we're excited to share our new social series explaining each category in greater depth and celebrating the gold winners. Today we kick off with the "Impact Award," a category for brands who addressed a social, ethical and/or environmental issue. These campaigns aim to raise awareness about an issue or deliver benefit(s) to the consumer or local communities. Congratulations to Havas Media Network Australia for winning gold in this category for their campaign for OzHarvest: "From Waste to Taste: Circular Cooking's Innovative Approach to Tackling Food Waste." This campaign partnered with innovative TikTok content creators to raise awareness and promote practical solutions to combat food waste. #HavasProud #2024MxAwards #MeaningfulMedia
We were honored to have Angelique Hernandez, VP & Portfolio Lead of Havas Play North America, join She Runs It for its “What’s Hot in Media, Marketing, and Tech,” event where they tackled the state of the agency. “It’s about being a true business partner to our clients, not just an agency partner,” shared Angelique. As we look beyond the ad to authentically engage with consumers and connect with them through their passions and fandoms, it’s about playing in the spaces they’re in, whether that’s gaming, music, or sneakers. “Instead of asking what the platform can do for my brand, we need to be asking how our brands can meaningfully contribute to the space and how we can enhance our target audience’s experiences on those platforms, BEYOND simply showing up in the space.” #MeaningfulMedia #HavasProud #SheRunsIt #MarketingTrends #Advertising #AgencyLeadership
Havas Market launches their newest white paper on the booming Luxury eCommerce landscape. Read below for key insights into industry trends, challenges, and pioneers. 💍 ✨ #HavasMarket #MeaningfulShoppingExperiences
30% of personal luxury sales are anticipated to take place online by 2025, says a report by Luxe Digital. Historically seen as a threat, multi-channel presence for Luxury eCommerce has since evolved into a necessary approach for luxury brands to meet their consumers where they are. To navigate this booming luxury eCommerce landscape, amid shifting consumer preferences and technological developments, Havas Market has put together a guide to the luxury eCommerce landscape. In this whitepaper you’ll find: 💎 Trends that luxury brands are embracing 💎 Challenges in this digital transformation 💎 Brands and platforms currently championing the space Read the full paper below or on our website here: https://lnkd.in/d7Ak7-wn #LuxuryeCommerce #HavasMarket #MeaningfulShoppingExperiences #RedefiningLuxury
