Earlier this summer, our team in Amsterdam had an informative Lunch and Learn with our Dutch publisher partners at The Hoxton. Jeremy Pacome, Head of International Demand at GumGum EMEA, presented the Mindset Upfronts, highlighting the powerful combination of contextual, creative, and attention. The event concluded with a healthy discussion over lunch around the table. Thank you to everyone who joined us! 🌟📊🍽️ #gumgumemea #contextualadvertising
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Congrats to the semifinalists for Best of Weedmaps 2024! If you’ve been selected, here’s how to improve your chances of winning: You have from now until February 29th to encourage your customers to take action on your listing to help you win! ⭐️ Each order completed = 1 point Each order completed on a semifinalist dispensary or delivery listing will result in one vote for the retailer. Each semifinalist brand item in a completed order from any retailer listing (semifinalist or not) will result in one vote for the brand. ⭐️ Each Favorite = 1 point ⭐️ Each Review = 1 point Don’t forget to tag @weedmaps on social and use this link to help your customers find the Best of Weedmaps page faster and vote: https://lnkd.in/geAfF28F Check your email for more details.
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It's time for a digital revolution! We need to meet consumers in moments that matter. With GumGum's Mindset Platform™, reaching your audience has never been easier. Join the revolution and connect with your target audience today! #digitalrevolution #mindsetplatform #marketing #advertising
Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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As Vitam company, we just passed a journey full of 20 years of experience and high level of services. Our company is celebrating its 20th anniversary and we express our deep gratitude to everyone who has been with us over these years. As Vitam company, we wish to constantly innovate and make a difference in the field of advertising, and we note that we will dedicate the next 20 years to the development of our service level. Vitam şirkəti olaraq 20 illik təcrübə və yüksək xidmət səviyyəsi ilə dolu bir səyahəti geridə qoyuruq. Şirkətimiz 20 yaşını qeyd edir və bu illər ərzində bizim yanımızda olan hər kəsə dərin təşəkkürlərimizi bildiririk. Vitam şirkəti olaraq reklam sahəsində daim yeniliklər və fərq yaratmaq arzusunda olduğumuzu bildirir, növbəti 20 ili də xidmət səviyyəmizin inkişafına həsr edəcəyimizi qeyd edirik. Əlavə məlumat üçün: ☎️ +994 (12) 436 81 81 📱 +994 (50) 437 80 60 ✉️ vitam@vitam.az #vitam #advertising #marketing #reklam #reklamhəlləri #ads
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Last night's poppi Ad was exactly how brands should be leveraging big activation moments like the Super Bowl. 1. It quickly drew your interest with big ideas (history of human progress) 2. Demonstrated self-awareness (soda is a dirty word) 3. Paved the path for a mindset shift (soda is healthy and here to stay) 4. Complemented Real-Time Activities (viewers are drinking and socializing) That last point is HUGE. Immerse yourself in the world of the viewer, context matters. Healthy soda lives in the moment of a Super Bowl party. It starts conversations like, “I’ve been trying to quit soda, maybe I should try this”. By contrast, Pfizer was not a good fit for Super Bowl spots. No one wants to be reminded about cancer during the Big Game, even if it’s a positive spin. It’s a mood killer at a party and kind of awkward. poppi is fun and light. What Super Bowl media should be. Well done PepsiCo
The Future of Soda is Now | Poppi Super Bowl LVIII 2024 Commercial
https://www.youtube.com/
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At Mamamia we know what women are reading, listening to, what they are talking about and importantly know how to leverage millions of data points to create authentic connections between brands and our audience. Our audience is deeply engaged and our unrivalled influence creates huge opportunity for brands to shift the needle, all the way through the funnel. Over the next few weeks we will be sharing examples of how we have delivered incredible results for a range of clients. The result of the below Sunbites example was a +17% lift in brand awareness and +10pts in purchase consideration. That is huge. We are obsessed with delivering results and that is why we do over 60 brand uplift studies a year! We have a huge library of case studies and we leverage those learnings to ensure we are maximising results for all clients. We know what works. If you have a problem that you need help with, reach out through one of our incredible sales team, me or send a note to wevegotaproblem@mamamia.com.au
WE’VE GOT A PROBLEM Problems don’t phase us here at Mamamia. In fact, we love them. They get our creative juices flowing. Each week we’ll be sharing a problem that’s been thrown our way by one of our brand partners and we’ll show you how we tackled it. This week: Sunbites Got a brand problem? Send it to us at wevegotaproblem@mamamia.com.au Client: PepsiCo Media Agency: PHD Mamamia Sales: Amy Brooker (nee McKean) Mamamia Strategy: Talia Phillips Mamamia Implementation: Bronte Wiles Natalie Harvey, Mia Freedman
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Curious about GumGum and the opportunity that comes from the #deathofthecookie? 🍪 Check out our CEO Phil Schraeder's interview with Nasdaq where he dives into our vision for the future of #digitaladvertising and how we're helping brands capture consumer attention, without using personal data. #LivefromMarketSite #nasdaq
GumGum is reimagining a safe and equitable digital future. ✨ CEO Phil Schraeder shares with Nasdaq how GumGum’s cookie-less solutions are empowering advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data. Watch more: https://lnkd.in/eWuUUJMC
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This week we're sharing Pioneer Intelligence's take on 2023’s Hottest Cannabis Brands. Today's focus is on Earned Media performance of those brands operating in four states or more. Shout outs to: Curaleaf | Trulieve | Cookies | Cresco Labs | MedMen | Columbia Care | Verano | STIIIZY | Wana Brands | Viola Brands | Kiva Brands, Inc. | 710 Labs | Wyld | The Botanist | Khalifa Kush #cannabismarketing #marketinganalytics #pioneerintelligence
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💢Fellow Leaders+Network Let's Step Up! Very unfortunate. Yet another story of a good product and good people impacted by unsustainable practices a few individual decision makers. I compete in this space but have no issues acknowledging that they have a good liquid. Biggest callout is the workforce. Similar to Bang, don't waste time dissecting all the things that BioSteel could have done better...I'm asking my network that when these employees reach out to look for roles, don't hesitate to give them a look. A company in protection does not mean it's defective across all levels. Any associates looking for roles or recommendations, don't hesitate to reach out. I'll personally help where I can. #support #workforcecallout #opportunities
Canadian sports drink brand BioSteel is heading for a court-supervised sale after parent company Canopy Growth's decision to cut ties amidst painful cash burn and growing losses. https://lnkd.in/gEij4zMS
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Founder, VisionMark Consulting | Senior Sponsorship Consultant | Sports, Entertainment and Nonprofit Marketing | Measurement Specialist | Marketing Analytics
Interesting info graphic from the smart folks at SponsorUnited on the growing non-alcoholic beer #sponsorships market. I never would have guessed that NA specialty brand Athletic Beer is more active than the big boys like The HEINEKEN Company and Anheuser-Busch. The article is linked here https://lnkd.in/ggfx_NKw #sportsmarketing #beerindustry
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Get Ready To Roll: Old Pal Debuts In New York With Classic Flavors, Here's Where To Find It, read more on the latest from Benzinga by Jelena Martinovic. Features Rusty Wilenkin, Old Pal. #Cannabis #CannabisNews #NewYork #Market #Industry #BZCannabis.
Get Ready To Roll: Old Pal Debuts In New York With Classic Flavors, Here's Where To Find It
benzinga.com
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