GradBay’s Post

I made a new friend at #SMMW this year and caught up with her yesterday! You know what we talked about? College #Interns and what they are looking for- do you know how to create a win-win internship for these talented people? If so, please drop a comment to let us know how long your #college interns stay with you? (Is it a semester, 2 semesters, or more?) #talent #tenure #businessgrowth

To my fellow Minority and Women Owned Businesses and boutique agencies, we’ve heard some variation of this before: “We like you guys, but we’re just not sure if you’re the right agency to handle this big of a project.” There’s a misconception that MWBE's and boutique agencies need to prove that they can handle the massive spends that big agencies can. The idea is that we lack the resources or experience to handle those kinds of numbers - and it's just not true. But it’s like when an internship requires you to have 5 years’ experience to land the job. You can’t get the client if you're "untested", and you’ll always be untested if you can’t prove otherwise. It’s an impossible situation! As an MWBE and boutique firm, Venus Media gives our clients a high-touch experience and help them reach audiences that the bigger firms simply can’t touch. We're more nimble and our work more personalized because we understand the nuances of the different audiences that we are helping our clients reach. So rather than looking at our size as a weakness, companies should be looking at the potential smaller firms with more specialized capabilities can offer. If you’re looking for which agency to work with—big or small—don’t be scared to take a calculated risk if it aligns with the goals of your campaign. Look at their past work. The budgets may be smaller, but if a firm you trust is telling you they can more than handle the job and have shown you before the quality of what they can do, maybe it’s time to think bigger about that agency. #BoutiqueFirm #advertising #leadership #GrowthMindset

Excited to share some valuable insights from a recent industrial connect session at Sri Eshwar Of Engineering with Shivaraj G, PhD, Head - Early Career & University Relations Media.net. Among the many discussions, one key takeaway really hit home: the hurdles that Tier 3 and Tier 4 college students face when aiming for high-paying interviews (24L+). Here's what we discussed: 1. Lack of Early Preparation: It's common for students to start gearing up for their careers only by the third year, missing out on laying a strong foundation during their earlier years. 2. Skill Development Misalignment: We noticed a disconnect between the skills students develop and what the job market demands. Many focus on general skills instead of honing ones specific to desired job roles, which can impact their competitiveness. 3. Limited Internship and Project Opportunities: Without enough exposure to internships and projects relevant to their desired fields, students find it challenging to demonstrate their strengths to potential employers. As a fellow student, I've really grasped some important lessons from these talks. Now that I understand the hurdles we might face, I'm eager to do something about it and use what I've learned to guide my own path. Cheers to our future success! 💼🌟

I always believed that to promote any product or service of an organisation it’s important to build your own personal brand. Many of us do great job or work on very interesting projects or even have unique prospective and you will get visible only if you start to share stories about it. In today’s digitally connected world of social media it’s a good practice to share your content/stories regularly to build your own personal brand.

5 Key Performance Indicators to Evaluate the Success of your Public Relations Campaign By: Yuki Yiyang Han, Account Supervisor 1. Media Coverage 📰 Indicates the number of mentions of your company in the media. It plays a vital role in shaping public perception and influencing brand reputation 2. Social Media Engagement 🤳 Measures the level of interaction of your audiences on social media platforms. It can provide insights into how effectively your content resonates with the audience and stimulates conversation around the brand. 3. Website Traffic 💻 Serves as a fundamental criterion for assessing the effectiveness of online marketing strategies. It offers valuable insights into the efficacy of your campaigns in attracting audience interest and interaction. 4. Media Impressions 👩💻 Measures the reach of a PR campaign by counting the number of times content is viewed. Higher media impressions indicate greater visibility and exposure for the brand. 5. Share of Voice (SoV) 🗣 Measures the proportion of media coverage your brand receives in comparison to competitors within a specific industry or market. It helps PR practitioners understand their brand visibility in relative to others in the same space, providing valuable competitive intelligence Read the full blog post here: https://lnkd.in/gPx3G6ja #publicrelations #publicrelationsagency #keyperformanceindicators #kpi #media

If you enjoyed reading the first part of the #interndiaries, you are in luck because part 2 is now here! 🤩 Tap the link below to discover the backstage of everyday life at Marketing Nest 👀 👉https://bit.ly/3svKUt7  #marketinginternship #workexperience

Recommendations can make or break our impact at work or in school projects. They shape others’ perceptions of our abilities as a knowledge worker, and show stakeholders the results of our skillsets. Yet many of us don’t know how to make great recommendations. Before my internships at TikTok and Procter & Gamble, I’d thought of recommendations as creative ideas and solutions (hint: they’re not!) In my third and final post of this series, I share what I’ve learnt defines a good recommendation, why they matter for our careers and how you can make great recommendations. I’m by no means an expert knowledge worker. But having learnt so much from TikTok, P&G and NTU Business Solutions Case Club, I’d love to give back and document some learnings, to help University students like myself who are just starting our careers. Do check this out! 👇🏻 I’d love to hear what you think, and if this is helpful for you. My DMs are open. 🙌🏻 Thank you for your support with my previous post. Since posting, it has landed: 403 impressions 34 clicks 0 new subscribers https://lnkd.in/gZjmAJxP 

As someone who did not go to uni but is 20+ years 👵 deep into a career in comms, I immediately get my back up when I see headlines like this. So I’m glad that the answer to the question ‘do you need a degree?’ from most of the pros in this article is ‘no, not really’. Of course, a degree (not necessarily in PR) can help people develop skills that will be hugely valuable in comms careers. But personally, I believe nothing quite beats hands-on real-world experience.   I also passionately believe that preferring graduate candidates over those who didn’t go to uni means you’re cutting out huge swathes of people with backgrounds and life experience that could add more richness and authenticity to campaigns and storytelling. PRs are more likely to have a degree (76%) vs the general public (35%) and the number of PR practitioners who attended fee paying schools is three times that of the national average – 21% vs 7%. Yet they’re / we’re responsible for creating campaigns for brands (supermarkets, FMCG, entertainment, sport, fashion, charity) that need to connect with mass audiences, many of whom are from lower socio-economic groups and certainly did not go to university.   I couldn’t afford to go to uni, and for a long time I felt embarrassed to tell people I worked with that I hadn’t. I thought it made me lesser than them somehow. But though it took me around 15 years to stop feeling like an imposter, nowadays I’m proud of the fact I’ve achieved what I have in my career without having a degree.   I would love to see agencies ditch grad schemes in favour of properly paid internships and apprenticeships. Let’s make PR and comms more representative of the society we live in – and create better, more creative and more relevant work as a result.   https://lnkd.in/eYpUFwTw #pr #prmoment #careers #inklingculture

Ever wondered if content creation is an awesome income stream? I guess it's a medium to transfer knowledge from one person to another. If any Content can fastrack or ease another person's journey or life, I guess the Content has won. That's why I am trying to reach out to maximum people through different social media. Minimum Content with maximum value. https://lnkd.in/gsj_UNR2 https://lnkd.in/giMurZdc