Grace Zhou’s Post

8 Things You Might Have Missed From Gamescom 2022. ✋ We are at gamescom 2023, so get in touch, book a meeting and find out more about how we can help improve new project strategies, optimise campaigns & maximise sales! Follow Us for #VideoGameIndustry insights during the show ➡ https://shorturl.at/krEN4 #gamescom2023 #DataAnalytics #videogames

Meet Huong Anh (Anny) at the Taipei Game Show and discover how partnering with us can help you maximize your game ROI through our strong collaboration with OEMs. #TaipeiGameShow #GameROI #OEMpartnership #AVOW

Soar above the sea of sameness by doing the unexpected. Team Tommy took Asia's No.1 mobile game Free Fire and turned it into a real-life game show. Featuring the unlikely pairings of god-level gamers controlling the action and a misfit selection of celebrities stumbling their way through. As fans rooted for their favourites, the teams glided through the Free Fire inspired obstacles including parachutes, loot boxes, and gloo-wall fighting. Not only is the YouTube campaign truly memorable, but the numbers were sky high and proof that with the right idea, the right influence, and talent, you can jump into ready-made communities with branded experiences people are hot for. It's time to think about entertainment strategies that allow you to jump into ready-and-waiting communities willing to participate. #InfluencerMarketing #Gaming #InstinctivelyDistinctive

**Enter generic Gamescom post here** All jokes aside, I am off to Gamescom tomorrow and looking forward to it as clearly it's the conference of the year! Can't wait to see everyone🎮 Anyone trying to message on whatsapp, had some issues over the weekend so won't be receiving messages. Please DM me on here to get other number if we have meetings! #gamescom #gamingindustry #conference #videogames #womeningames

Sky Vegas: Playmakers 🎰 Celebrating the big entertainment found in life’s small moments, we've launched a brand new campaign to connect more closely with slots players. Through research we discovered that it’s in the unremarkable moments in their day that players look forward to playing, doing so for excitement rather than only the chance of big wins. 🙌 Breaking away from the tropes, hype and exaggeration of the online casino market, our new campaign features ordinary people experiencing winning and losing in life’s most mundane daily moments. At Sky Vegas, we know slots players just want to play their favourite games, so our new campaign celebrates exactly that. You’ve got your favourite games, we’ve got your favourite games! A huge shout out to our Gaming Tribe for their hard work that has brought this fantastic campaign to life. 👀👏 #SkyVegas #SBG #MarketingCampaigns Flutter UK & Ireland

We’ve been pretty busy working on redefining the Sky Vegas brand over the past year or so. Tonight we’re launching the first piece of activity that supports the new brand ambition - a new creative approach aimed at ripping up the rulebook when it comes to how casinos usually advertise. Out go the glitter cannons, sequin jackets and overpromises of big wins. In comes a more realistic and grounded interpretation of how our players play. It’s big entertainment in small moments. Why’s the change so important? - The endless hype and exaggeration in the category is supposed to create excitement, but it just undermines trust - The promise of huge wins and fireworks simply doesn’t reflect our players’ reality - Players crave honesty and transparency  - Every operator has a shouty ambassador, so what’s the point of trying to shout louder? Say something different instead. The new brand work gives us focus on improving every aspect of a player’s experience with us, with every increment, big or small, adding up to better. The aims are to redefine the relationship between us and our players, and hopefully help set a new tone in the category at the same time. We’re striving to become even safer, more entertaining, more transparent and more innovative. The new creative approach, led by the ‘Favourite Games’ campaign, is the first step on this journey, and I couldn’t be more proud of where we ended up. Loads more to come over the next few weeks, but this 60” spot premiering tonight gives a flavour of where we’re heading. A massive thanks to everyone who contributed to the work including Who Wot Why London for their immense creativity, Untapped Strategy for invaluable strategic input and the scores of people at Sky Betting & Gaming who helped bring the strategy to life, especially Daniel Mansfield, Christopher Martin, mark forster, Keeley Dunn and Tammy Parker.

SkillOnNet, a global leader in the entertainment industry, has recently announced a significant #expansion of its partnership with @ElkStudios, a pioneering game developer from #Sweden, into the dynamic #Spanish market. This strategic move aims to introduce Elk Studios' diverse and #innovative portfolio of games to @SkillOnNet's extensive Spanish-speaking audience, further enhancing the #gaming experience with cutting-edge mechanics and captivating visuals. Introduction to SkillOnNet and Elk Studios SkillOnNet has established itself as a powerhouse in the gaming industry, operating a diverse array of market-leading brands across regulated jurisdictions worldwide. With a strong presence in Portugal, Germany, the UK, and Latin America, SkillOnNet continues to expand its footprint, delivering premium gaming experiences tailored to local markets. #business #CollectRmechanics #ELKStudios #Elksportfolio #GameDevelopment #gamingbrands #iGaming #immersivegamingexperiences #InnovativeMechanics #Pirotsseries #PlayUZU #SkillOnNet #SpanishMarket #Xitermechanics

Are you looking for the recipe for a #hitgame? 🏆 🚀 7M+ Downloads 💸 $5M+ Revenue 🌍 Top Revenue Countries: USA, Japan, South Korea Explore Hero Making Tycoon, a hybrid casual idle game made by Hello Games and #TapNation captivating players worldwide! From ideation to iteration, to the analysis of the metrics and the different methods used to make the game reach the top, find out about everything that happened behind the scenes. Read the full case study: https://lnkd.in/eWGB25JY #mobilegaming #gamedev #casestudy

Games are universal connectors. They don't just entertain; they bridge cultures and hearts. A notable example? "The Binding of Isaac." 51% of its Kickstarter audience hailed from international regions, and after we localized it into 12 languages, that global engagement grew even more. The power of speaking a community's language is undeniable. Brands, remember: While your core story remains unchanged, it's the local nuances that make it relatable. As we've done with our games, it's about celebrating both the universal and the local narratives. This October 5th-8th, our journey continues at the Essen Game Fair. We're gearing up to further enhance our international engagement and create localized experiences that resonate. 🌐↔️🏡 To all the global brand navigators out there, how do you balance universality with locality? Drop your insights below! ⤵️ And if you're at Essen, let's connect! #SPEIL2023 #BoardGames #TableTopGames #GamesIndustry #MaestroMedia

Still won't be attending GDC this year, but mod.io is sending our CEO and Business Development team to meet with all studios looking to explore User-Generated Content and modding. If UGC is your big focus, and you're building a game where it's a critical part of the business model, and need a solid partner to help you bringing it to multiplatform and the largest audience possible, pain-free, ad-free, all white label and fully integrated in your game experience. You really want to talk to us. If you're wondering how UGC could help you bring more longevity and engagement to your game, extending the long tail and bringing more value to your players, without it costing you months of development time. We might also be someone you want to meet with, we got some very interesting data for your to have a look at. And even if you're a smaller independent studio, and would like to bring mod support to your players beyond the boundaries of the Steam workshop, at no extra cost. Well, we're pretty much the solution on the market. So hit us up! Did you realize that this clever piece of communication was instructing you to reach out and meet with mod.io at GDC for any of your UGC & modding questions, regardless of what kind of studio you are, and what project you're working on? Pretty nifty, right?