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What a week! 💥 Between the demos, speakers, sessions, and spritzes, there’s a lot to unpack from the #GoogleBeach. We used Gemini 1.5 Pro to summarize 5 key takeaways from #CannesLions2024 👇 1️⃣ Human creativity is essential. AI can expand your potential, but it doesn’t have taste or ingenuity. Use AI tools to amplify your creativity, not replace it. 2️⃣ AI is revolutionizing the entire creative process. Advertisers are using AI to enable faster insights, production, and measurement, driving unprecedented scale, speed, and customization 👉 https://goo.gle/3Xu3AGS 3️⃣ There’s no wrong way to experiment with AI. AI tools are readily available, and you don’t need advanced training or knowledge to try them. Now is the time to play 👉 https://goo.gle/3XGp4Aq 4️⃣ AI has moved from hype to “how?” Search interest for “how to use AI” increased 450% in the U.S. and 350% in the EU in the past 12 months. As AI tools improve, your ability to use them will be the differentiator 👉 https://goo.gle/4carUCu 5️⃣ Representation and self-expression drive top-performing ads. We used Google AI to analyze over 8,000 ads to uncover key themes. Successful campaigns increasingly showcase diversity, inclusivity, and individuality 👉 https://goo.gle/3RylIMb

  • Vidhya Srinivasan stands on stage at Cannes in a hot pink dress in front of the words “creativity + performance.”
  • Driver Lando Norris, seated between McLaren Racing’s Zak Brown & an interviewer, reacts to a question with a thumbs-up.
  • A small group gathers under the shade of the Infinite Fleurs structure on the Google Beach.
  • 2 presenters stand in front of a seated audience at the Google Beach beside an “AI is working for marketers” sign.
  • Tombras’ Ryan Edwards holds a clapperboard in front of a camera operator at Cannes under a Think with Google sign.
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Naim Hossen Tamim

🚀 Help B2B SaaS Founders 🌟 I Will 2-3X Scale Your SaaS 📈 Specializing in SaaS Product Marketing

3w

Exciting to see Google leading innovation at Cannes Lions 2024! What new trends are you most looking forward to?

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شراء أثاث مستعمل بالرياض مكيفات ثلاجات ادوات مطاعم غرف نوم مطابخ بجميع ٠٥٥٣٤٧٤٢١٩

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شراء أثاث مستعمل بالرياض ٠٥٥٣٤٧٤٢١٩

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Manmohan Kumar

Digital Marketing Executive

1w

Useful tips

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Fernando Belfort

Head of Agency, North America, Google | HBS Alum

1mo

Ryan Edwards 👊🏻👊🏻👊🏻

Lalit Kumar

Looking for PPC & SEO Freelancer Projects

1mo

Good to know!

Greens India

I am Krishna on a Mission to help 100,000 Home Owners, Farmers, Industrialists achieve "Living" Structured Softer Water using High Frequency Resonance Hardwater Treatment Technology

1mo

Interesting!

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Boris Verastegui

Owner of Auditores Internos Outsourcing and Boris Verastegui Trsuted Advisor small firms

1mo

Good point!

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