MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.
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MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.
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MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.
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It's no secret to anyone personalized outreach skyrockets replies. But, here's the line that stood out to me the most: "But the ones who most master multiple techniques, connect with more buyers and book more meetings." This means the more ways you can learn to personalize an email (using different company or contact data), the higher chance you have. Here lies the problem... In talking with sales teams - managers want their reps to personalize but there is no effective playbook rolled out. When we ask what the current process or playbook is around personalization, very often we get a blank stare. And, let's be honest - personalizing emails is a hard task to do consistently (or was hard). There are best practices around how to utilize AI to engage buyers (notice I'm not saying how to personalize at scale or how to turn up the volume dial). We're talking connection here - ways to utilize modern technology to engage and connect deeper with your prospective buyer. Imagine a platform with modern and up-to-date playbooks built in to the software that leverages AI to enable your team. Sales outreach experts from day 1. If this message resonates, just say hello in the comments and let's set up time to chat.
MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques, connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. . This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.
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The buyer journey does not end at "Closed Won." Your buyers will always be .... buyers! Back in that heyday when cash was given out like candy you (tech companies) didn't realllyyyyyy need to focus on your customers post-sale. You were all about that net new revenue/logo. Guess what? That was a bad move. And your tactics for handling renewals (the sneak attack, the long contracts for discounts, and the friction/legal action upon churn) just leave a bad taste in the buyer's mouth. And that buyer's mouth? Well, it has a voice and lots of platforms now to voice it. So in the new installment of my weekly reactions video series (still trying to find a name if you have one!) I am highlighting a great example of this ala Anne Pao! #buyerjourney #customerexperience #b2bmarketing #b2bsales
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Confused customers don't buy. (I guess that means they're not customers...or at least not repeat customers) The people you're trying to reach are B-U-S-Y, so make things easy on them and let them know what you're all about within 5 seconds of scanning your sales page. That's why the headline and the first few lines on your sales page are so important. It's worth the time or financial investment to make sure it connects with your clients. Book the VIP Sales Page Service and make your next quarter the best yet. https://rfr.bz/l9kysks
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Confused customers don't buy. (I guess that means they're not customers...or at least not repeat customers) The people you're trying to reach are B-U-S-Y, so make things easy on them and let them know what you're all about within 5 seconds of scanning your sales page. That's why the headline and the first few lines on your sales page are so important. It's worth the time or financial investment to make sure it connects with your clients. Book the VIP Sales Page Service and make your next quarter the best yet. https://rfr.bz/l8sr691
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Copywriter | Ecom Supplement Brands, Coaches | Copywriting, Email marketing | I help brands scale email revenue with direct response copywriting | BJJ Blue Belt
Quick email wins part 2. Most people get this one wrong. Gradually increase the discount amount in your welcome sequence. Now, you're likely asking: But won't this decrease the amount of profit from the sale? Yes, but profit isn't the goal. The goal is to get your customers into the habit of buying from you. Once they spend $10 they'll spend $100 (assuming your product is good). Combine your welcome sequence with incremental discount increases so it looks something like this. Email 1: Discount Email 2: Founder message Email 3: Discount reminder Email 4: Why our products are unique Email 5: Bigger discount Email 6: Customer story Email 7 Bigger discount Etc. Once you have that first sale, you don't have to rely on discounts again. Now you have a new customer who's already bought from you. And these are the easiest customers to sell to.
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SMARKETING GUY I Speaker I B2B Sales Coach I Digital Marketing Strategist - Founder & CEO of selltoWIN & IN2communications
R U a TELLER or SELLER? There’s a BIG difference, here’s why… Unfortunately, most salespeople tend to start customer conversations with what THEY want to talk about. Pushing your agenda can be high risk. Why? Customers may have things they want to discuss too! Here’s the difference. The TELLER - starts sales calls stating their agenda and fails to understand what the customer may want to discuss. The teller also comes unprepared with questions to ask. The SELLER - comes with prepared questions and asks them early in the conversation. This helps the seller to show respect for the buyer AND collect information they can use to position their offering. TELLER vs SELLER - there’s a BIG difference. Think about it.
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Leading Growth Across Diverse Businesses: Expert in Marketing Strategy & GTM Alignment | Passionate about Customer Acquisition & Expansion | Record Collector & Lyrics Enthusiast
What if you knew your customer was going to churn, 6 months ahead of a renewal? Would you do something about it? Of course you would. In this quick 🎬, Katlin and I show you how to use G2 Buyer Intent to reduce churn and identify opportunities for cross sell. 🍿 https://lnkd.in/eAXhTD_C
How to Reduce Churn with G2 Buyer Intent
https://www.youtube.com/
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Most software buyers prefer to buy complementary products from a single vendor. Learn from one of the best Katlin Hess how to use G2 Buyer Intent to head off churn and increase your cross sell opportunities.
Leading Growth Across Diverse Businesses: Expert in Marketing Strategy & GTM Alignment | Passionate about Customer Acquisition & Expansion | Record Collector & Lyrics Enthusiast
What if you knew your customer was going to churn, 6 months ahead of a renewal? Would you do something about it? Of course you would. In this quick 🎬, Katlin and I show you how to use G2 Buyer Intent to reduce churn and identify opportunities for cross sell. 🍿 https://lnkd.in/eAXhTD_C
How to Reduce Churn with G2 Buyer Intent
https://www.youtube.com/
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Partnering with marketing agencies for advanced email automation | Senior Partner Manager at ActiveCampaign | Partnership & Alliances Advisor | Head of Sales & Marketing at MyRisk | Board Director | Published author
3wThis way of personalisation already starts with adding two personal hooks in the LinkedIn outreach. And then using hyper personalisation in emails makes them feel it was written for them (I use ActiveCampaign for that).