Goldin’s Post

Anyone remember Blockbuster? For you young bloods, you used to have to drive to the store & hope that whatever movie your friends were talking about was available. They were a huge company, and everyone had a Blockbuster card in their wallet (I still use mine as ID). Then came Netflix. It was started by a guy who was annoyed at Blockbuster's late fee. Netflix mailed movies directly to your house and didn't charge any late fees. After a while, he wanted to sell to Blockbuster. They declined. They were so entrenched in their way of thinking, because they had had success for so long, that they thought it would be foolish to change course. I mean, who doesn't want the experience of going to Blockbuster and the anticipation of not knowing if you're going how with the new George Clooney movie or if you have to watch Dumb and Dumber again? How does this classic story apply to SDRs and AEs? Easy. Don't be Blockbuster. Don't get caught up in only 1 way of succeeding that you let others fall by the wayside. Since connection rates are down what're you gonna do? Does it make sense to keep pounding the phones if no one answers them? Why not try sending a personalized video to them via email or LinkedIn? What's the worst that happens, they never see it and never talk to you and you wasted a little bit of time? So.....exactly the same thing that was happening when you were calling them 4 times a day? But what's the BEST that happens? Maybe you stumble onto a Netflix of your own. Maybe your videos add just enough humanization that Dave the Prospect sets a meeting with you. Maybe your video is funny and breaks up the monotony of Jenna the Prospect's day so she takes your meeting in hopes of another joke. Don't just stick your head down and beat a dead horse. Go where the prospects will see you and make yourself stand out. #sales #digitalmarketing #Netflix #prospecting #coldcalls

This is a great example of fun w/numbers and spin. I interpret this that nobody is paying the extra $2.99 for Prime Video w/o ads. I understand that he is trying to say advertisers should spend more on Amz then other services, and he's probably right. But when you have 200M+ prime members and then force them into an Ad tier, unless they opt into an extra fee, of course you are going to have an outsized Ad share.

If I could bring back Blockbuster in today's social media world, this is what I'd do: 🍿 Share the nostalgic magic of Friday night movie rentals How: A series of 'follow me vlogs' with movie nights and bonding moments. Why this works: Nostalgia and the joy of shared movie nights are timeless. Remind the audience of the cherished moments and connect them to the modern streaming experience. 🍕 Celebrate the Blockbuster pizza night tradition. How: Share heartwarming stories from customers who remember grabbing a pizza along with their movie rentals and how it became a cherished tradition. Why this works: It's a slice of nostalgia that can connect with foodies and movie buffs alike. 🎥 Behind-the-Scenes at the Last Blockbuster Store. How: Take your audience on a virtual tour of the last Blockbuster store's iconic memorabilia, share interviews with staff, and showcase the enduring spirit of a brand that refused to fade away. Why this works: It's a glimpse into the history and resilience of a beloved brand. 🍿 Share your Blockbuster memories! Which classic movie would you rent tonight if Blockbuster were still around? #socialmediastrategy #digitalmarketing #throwback

Holiday centred #RomCom has become synonymous with the season. The genre is a big part of the holiday tradition… and so too is finding that perfect gift. When we think about where we watch RomCom films, traditionally it's on the tele (Apple TV, Netflix) or in theatre. But what if this year, you can also watch the genre on social / video platforms where you're probably spending most of your time anyway... TikTok and YouTube. And while you tune in, you’re able to seamlessly discover and shop gift ideas? That’s what Walmart is hoping you'll do in their new ‘Add to Heart’ (a play on Add to Cart) series that they aptly refer to as ‘RomCommerce’. (Definitely borrowing that!) The 23 episode shoppable commercial series launched a couple of days ago on #TikTok and #YouTube (and believe Roku), and combines all of the best bits: content, RomCom, social media/commerce, and an overall great experience. Nicely done! #socialcommerce #socialmedia #brandadvertising #holidayadvertising #digitalmarketing #addtoheart

Blockbuster was a well known brand name and had stores on countless high streets. People loved movies, but they didn't enjoy driving miles to get to a store in all weather's, searching through rows of DVDs and queuing. Netflix solved the majority of those woes and well we know there doing 'ok' for themself now 😁 How many of your customers would bypass your products & services just to obtain their end goal? A high percentage I'd guess. You've got to make your customer journey fun, engaging and progressive to keep their attention. You've also got to be initiative and save them time. Move with the times! Don't be a Blockbuster, be a Netflix. OR be abit of both but listen to your customer and keep moving forward. #netflix #blockbuster #sales #marketing #customers #inspire #motivate #knowledge #learn #teach #listen #productive #salestraining

🐧🥴 Ready for a laugh with our #FridayFunny Series? This Amazon review for a 'Kids Booster Seat' featuring tipsy penguins is too hilarious to miss 🐧🍹 Who knew penguins could party so hard? But hey, at least the kids' booster seat is providing some unexpected penguin-themed entertainment. Imagine how a video of this product would have captured the surprised faces discovering those tipsy penguins on a booster seat! 🎥😂 #FridayFunny #AmazonReviews #Textreviews #Videoreviews #Video #Vyrill

When superheroes misuse their powers, who will stand against them? Witness our NYC eye-level billboard and see how it all plays out in The Boys. The latest season premieres today on Prime. RapportWW Prime Video & Amazon MGM Studios #theboys #newseason #amazonprime #primevideo #OOHmedia #OOHadvertising #outofhome #staticbillboard #outofhomeadvertising

Fallout

📢 BIG Announcement 📢 Y’all! Everyone’s favorite Coming-of-Age/Faith/Adventure/Drama is releasing on all major digital retailers two weeks from today! Preorder ‘What Rhymes With Reason’ today and watch Feb 6! Here’s the deal… We need your help selling 50,000 copies between now and the week of Feb 6th. We need to FLOOD Amazon! https://lnkd.in/gdFDX3GU I’m thankful that our team has been obedient to this calling for 7 years. Producing a movie that Hollywood will not. We have been blessed to have a special one night nationwide theatrical release, and resonate with youth and families all over the world on the festival circuit. This is also very much a business. If we sell 50,000 copies we will be able to pay our investors back, and of course reach even more youth and families! I haven’t shared this publicly, but I am one of our investors, and have depleted my 401k to help breathe life into this movie. It has been terrifying, but I know God is in control. Our distributor @virgilfilms has priced it at $12.99 to own in stunning 4K! I think this is a Fantastic deal. 50,000 copies may seem like a lot, but it’s essentially 3/4 of a D1 football stadium for a much better cause and a fraction of the price! SO, I encourage you to preorder your digital copy from Amazon, help us share this post, and join us in this journey to bring more HOPE into a broken world y’all! PS- If you haven’t, please head over to Rotten Tomatoes and IMDb and help rate the movie. Right now we’re rocking 98% on RT and 8.8 on IMDb. Help us HOLD strong! Let’s RECAP 1. Pre-order your copy for $12.99 today 2. Share this post 3. Rate on IMDb and/or Rotten Tomatoes 4. Change the world #wrwrfilm #teenmovie #oscars #cannes #bestfeature #bestfamilyfilm #mentalhealthawareness #emotionalhelp #youmatter #bettertogether

"Locals, not customers". When I first sat down with Nicholas Stone, Founder and CEO of Bluestone Lane, he explained to me that excellent coffee is table stakes. When building a neighborhood brand, what matters most is your relationship with the people who walk through your door. Knowing their name, their style, their preferences...making them feel like a local, not a customer. You can learn more about Nick's leadership style in Episode 5 of Business Class -- streaming now.