2024 is shaping up to be a very big news year. With big events like the Olympics and US presidential election, we get asked all the time — what are some dos and don'ts to keep in mind in order to stay policy-compliant with our ads and posts on different social media platforms? As we've invested significantly over the years to create an internal process and team dedicated to our policy compliance, we thought it would be beneficial to share some of our best practices: Stay Policy-Savvy: Regularly review Meta's ad guidelines, especially during key events like an election year. Set a quarterly review and Google alerts for relevant news about platforms’ policy changes. Match your creatives to the audience: We've learned that reaching the wrong audiences with the wrong messages may lead to more users reporting/blocking ads, resulting in higher disapprovals and longer review time for your ads. Tailor ads to resonate with your audience's interests while avoiding contentious topics. Quality Control: Uphold content quality standards with compelling visuals and engaging copy. Low-quality assets like unclear images can lead to disapproval flags. Consider the Entire User Experience: Disapprovals can be also based on poor user experience on the landing page, broken links, and even an unusually high bounce rate. Monitor & Adapt: Keep an eye on disapproved and flagged ads frequently (and even daily) at the height of a high-profile news event. Quick reactions and adjustment can make a huge difference.
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With AI rapidly changing the world, Yahoo teamed up with Publicis Groupe for a study that shows how brands can build trust through transparency. Check out more below and congrats to the team for an awesome study!
Want to dig into our new study with @PublicisMedia that reveals how through transparency and proper disclosures, advertisers can bridge this gap and instill trust with consumers? Check out our blog and download the full study and infographic! Big shoutout to the awesome Yahoo team who made this happen: Cara Pantano Amanda Danihels Eric Stigna Tony Gemma Julie Tsai (Juliana Ewing)Tricia Murphy David Laird Miles Brehm Cassie Lawrence Kelly Klavins
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🔔Attention, Ad Execs! Did you know only a third of you feel 'knowledgeable' about programmatic buys? 🤔 The latest report by the Association of National Advertisers (ANA) reveals an alarming 'information asymmetry'. It suggests that most ad execs don’t feel confident about their knowledge of the quality of the ad inventory they buy programmatically. Does it ring a bell? 🛎️ I've been there, and I can tell you this: Navigating the digital marketing landscape is like sailing through an ever-changing ocean.🌊 You start to realize the importance of having a compass only when the waves of change start crashing into the boat of your business reality. In this digital age, our compass is data. And with the demise of tracking cookies, we’ve lost one of our integral navigation tools. But as I've discovered on my journey at Glued Network, it's not the end of the road - it's a call for innovation, for a paradigm shift. We need to democratize data, to level the playing field and to create information symmetry. This will allow us to not just survive but thrive amid the changing digital landscape. And it's not just theory. At Glued Network, we've rolled out the Morpheme Method, a solution that empowers marketing and advertising agencies to unleash their deeply personalized campaign strategies. We've managed to unravel customer and campaign data from big-tech silos—gluing them back to your business. But the journey doesn't end here. We need to continuously learn, adapt and evolve. So, to my fellow ad execs, let’s embrace the new norm. Let's be the trailblazers who bring about the change our industry so desperately needs. Remember, knowledge is power. So, let's empower ourselves and level up the industry! 💪 #MorphemeMethod #DataDemocratization #DigitalMarketing #InformationSymmetry #ProgrammaticBuys
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Rytstory Exclusive! Google Discover's Bugfix: Impact on news sites We had earlier reported a drop in webstories impressions following a Google Core update. The good news is, Google did a bug-fix for Discover on Oct 31st. Since then, webstories have seen a interesting rebound in impressions over the past five days. Stay tuned, as we bring you more updates on more trends following the bugfix. Here's a link to our previous post which reported a drop: https://lnkd.in/didpui-S Google Discover is now a very critical source of traffic. Rytstory insights are just what you need to optimise for reach on Google Discover. Rytstory’s intelligence tools are tailor-made for the rhythm of digital newsrooms, so that you can optimise for Google Discover and stay one step ahead of competition. With Rytstory as your guide, be the master of your content, know your content deeper to engage your audience more effectively, and maximize your reach. Dive deeper into the world of Rytstory.com and discover how we can help you elevate your news site. Get in touch at 9958455668 for a comprehensive walkthrough of our services.
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🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡 Let's chat!
Third-party cookies are crumbling - here's how to prepare your advertising campaigns
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Stop waiting to prepare for the #cookieless future—it’s already here. Read the new guide with ADWEEK, which answers marketers’ most pressing questions about building a cookie-free strategy that enhances addressability and enables effective measurement. https://lnkd.in/gdJGj56F
A Programmatic Strategy for the Cookieless Present
adweek.com
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Stop waiting to prepare for the #cookieless future—it’s already here. Read the new guide with ADWEEK that answers marketers’ most pressing questions about how to build a cookie-free strategy that enhances addressability and enables effective measurement. https://lnkd.in/eU5gPfYz
A Programmatic Strategy for the Cookieless Present
adweek.com
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This morning we ran our first breakfast session with Candid on the twin questions of whether too much performance data can restrict how you create ads, and where you put them 👀 After a fascinating hour and a half (and way too many croissants), the key takeaways were: 1 - Many brands understand the challenge of growing brand versus optimising performance media but there are no easy ways of aligning KPIs to help inform this so it is often still done in silos 2 - Brands do not fully trust the performance data they get - from Google, Meta or even their agencies! 3 - Creative used in performance media is judged on performance metrics, not brand metrics, therefore it is optimised as such - reducing the likelihood of ever creating entertaining or funny ads. Something Dom Boyd will have plenty to say about :) And one more small one for good luck: 4 - Consent for FPD marketing skews older. Younger markets opt out more, so build privacy awareness into your strategies now before you lose the next generation of consumers. A huge thank you to Rebecca Crook and Alessandro De Zanche for leading these insightful discussions. Also, a big shout out to all of our attendees for their valuable contributions. Stay tuned and follow our page for updates on our next session! (yes there will be more croissants)
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Chief Growth Officer at Positive and Creature, Non-Executive Director, Technology & Business Spokesperson, Trustee & Chair, BIMA Co-Chair & Business Mentor - featured in BIMA 100, Campaign 40 over 40 and BD100
Thanks for having me as part of the breakfast session this week Tickle Global I really enjoyed leading the conversation around creativity in digital ads. Interesting debate around whether minimal effort is put into the creativity of online ads and of course the impact AI will have both on brands and consumers. #digital #ads #creativity #techsolution
This morning we ran our first breakfast session with Candid on the twin questions of whether too much performance data can restrict how you create ads, and where you put them 👀 After a fascinating hour and a half (and way too many croissants), the key takeaways were: 1 - Many brands understand the challenge of growing brand versus optimising performance media but there are no easy ways of aligning KPIs to help inform this so it is often still done in silos 2 - Brands do not fully trust the performance data they get - from Google, Meta or even their agencies! 3 - Creative used in performance media is judged on performance metrics, not brand metrics, therefore it is optimised as such - reducing the likelihood of ever creating entertaining or funny ads. Something Dom Boyd will have plenty to say about :) And one more small one for good luck: 4 - Consent for FPD marketing skews older. Younger markets opt out more, so build privacy awareness into your strategies now before you lose the next generation of consumers. A huge thank you to Rebecca Crook and Alessandro De Zanche for leading these insightful discussions. Also, a big shout out to all of our attendees for their valuable contributions. Stay tuned and follow our page for updates on our next session! (yes there will be more croissants)
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🌍 Italian Translator & SEO Copywriter specializing in 👉 Marketing, Business Software and Cybersecurity >> I help small organizations to create/translate clear, accurate, and informative content for their audience
In a few months, Google will start deprecating third-party cookies: We're almost there, and all the thought leaders say it's a moment of inflection for digital marketing (of course it is). But they also say proprietary data is the future. Is it, though? Will people pay for content? Will we reduce, say, by 3400% the amount of content we consume every day instead of clicking "yes" and granting Big G access to our personal data as we always have? I've been writing (and reading) about digital marketing for years, and honestly, I don't understand how the new model of programmatic adv will yield results for advertisers. 🤔 #digitalamarketing #google #thirdpartycookies #futureofadvertising
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I help businesses accelerate their digital marketing growth with analytics | Paid Media | Campaign Optimisation | Data Analyst
Just as we were adjusting to LinkedIn lookalike audiences sunsetting, the EU’s Digital Markets Act (DMA) enforcement deadline is fast approaching on March 6th. 😅 How will it impact our LinkedIn ad strategy, you ask? 🤔 I got to collaborate with my brilliant colleague Harry Sanger - where we explored the upcoming changes, including shifts ahead in targeting capabilities, transparency, and privacy requirements. We’ve put together key considerations for adapting your LinkedIn advertising approach for the DMA world in our latest blog 👇 https://lnkd.in/eZkdxTXv What impacts do you expect from the DMA? How are you adjusting your LinkedIn strategy? Let me know below! 💬
5 ways your brand must adapt to the EU Digital Markets Act - Archetype UK
https://www.archetype.co/uk
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