Gina Alkuino’s Post

“Over the next five years I expect we will see an entirely new licensing paradigm emerge for Web 3.0 (Metaverse), more and more apps and digital experiences leveraging music, continued strong growth in long-form content (e.g. Netflix and Apple TV + programming), and a significant increase in music used in advertising as brands customize advertising experiences by audience and platform.” Paul Wiltshire CEO OF SONGTRADR According to the IFPI report the revenues of the music industry have been constantly growing since 2014, a tendency which includes the sync licensing market. The technological revolution we have witnessed over the las fifteen years doesn't seem to be decelerating and the consumption of audiovisual content has been a protagonist in this new era. #sync #licensing #latincentral #netflix #appletv #songtradr #technologicalrevolution #

The new app is here!!

Auddia Signs Purchase Agreement to Acquire Radio FM Auddia Inc., an AI platform for audio identification and classification, signs a definitive purchase agreement to acquire Radio FM (RFM), an AM/FM streaming app. Closing the acquisition remains subject to financing the acquisition cost. In early January, 2024, Google selected the Radio FM streaming app as an Editor's Choice app in the Play Store, making it only the third app in the Radio category to get an Editor's Choice badge alongside iHeart and Pandora. Auddia CEO Michael Lawless said, "We are seeing strong subscription conversion numbers off the faidr free tier which is solidifying our confidence that a large number of AM/FM streaming listeners are willing to pay a subscription to avoid commercials while listening to their favorite stations. The challenge now becomes how to grow the free tier user base in the most cost-efficient manner possible to increase our pool of potential subscribers." He added, "The Radio FM acquisition allows us to acquire 4.6 million retained users at a customer acquisition cost (CAC) that is approximately 70% lower than the cost to acquire a free tier user through our direct marketing methods.

We’re working with our partners — artist distributors, independent labels, major labels, label distributors, and artists and their teams — to introduce new policies to (1) further deter artificial streaming, (2) better distribute small payments that aren’t reaching artists, and (3) rein in those attempting to game the system with noise. While each of these issues only impacts a small percentage of total streams, addressing them now means that we can drive approximately an additional $1 billion in revenue toward emerging and professional artists over the next five years. https://lnkd.in/d-wkdRbb

Changes in the linear broadcasting sector will push CMOs to innovate 🎵 In the neighbouring rights area specifically, CMOs income from linear uses i.e., radios and TVs is likely to decline since the consumption of radios and TVs is moving from linear to online and on-demand. These uses are predominantly licensed by the labels directly. 📺 In turn, advertisers which used to place their advertisements on linear radio and TV, are finding other targeted ways to reach their consumers. Therefore, the collections of neighbouring rights CMOs from those sectors will likely decline. The largest share of neighbouring rights CMOs’ income will come from businesses using music in public performance. 💰 Public performance licensing requires more resources and is considerably more expensive than licensing radios and TVs therefore the majority of CMOs are still offsetting their cost base and subsidising the cost of public performance collections through income from radio and broadcasting. 📊 The changes in the broadcasting sector will push CMOs to reconsider their business models and innovate to increase public performance market penetration and revenues in a cost-effective way i.e., assuming that in the majority of mature markets “low-hanging” fruits aka largest users have been licensed, it requires focus and skill to make small-medium sized market compliant. 📢 Let’s discuss it! Which areas of public performance licensing operations require innovation to increase market penetration cost-effectively? #MusicIndustry #ArtistsEarnings #PerformanceRights #CMOs #MusicLicensing #ArtistsRevenues #CMOInnovation #PublicPerformance

People ask us all the time about the difference between what InternetFM does and Spotify. Here’s a short article that explains….. https://lnkd.in/gq6VRfEi #streamingservices #streamingmedia #broadcasting

New Post: Acapella, Alarm Tones & ‘Fluffing a Duck’: How TikTokers Are Working Around the UMG Ban - https://lnkd.in/gbKVSqTi - If you’ve scrolled through TikTok recently, you might have noticed that it sounds different than it did a few months ago. Users have gotten creative with their sound choices. They’ve posted edits to a song from the children’s cartoon Little Einsteins, the Spongebob theme song,  music from the quiz platform Kahoot, Kevin MacLeod’s royalty-free track “Sneaky Snitch” and the 20th Century Fox theme. There have been dances set to classical music, and the iPhone ringtone. Users have even posted screen recordings of what it’s like scrolling through their feeds, one with the text, “This is the funniest era of TikTok to ever exist.”  It’s all because Universal Music Group (UMG) and TikTok failed to reach a new licensing agreement after the previous one expired on Jan. 31. UMG issued an open letter on Jan. 30 citing concerns over AI, compensation, harassment and copyright infringement on the social media app. TikTok responded in a statement, saying, “It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters.” Music credited to songwriters signed to Universal Music Publishing Group disappeared at the end of last month following a grace period. TikTok has proved vital to artists, breaking new artists’ careers and causing songs to go viral, but the removal of UMG’s catalog has hit social media creators hard, too. Kenna Dean, 22, a dance creator with 1.7 million followers on the app, is one of many TikTokers who found out her videos with music by Universal artists – including one with 1.5 million likes – had been muted. “It was actually really disappointing, because it’s time you put into those videos,” Dean says. “You have comments on them, and you have other people who have done your dances out there. And then all of that is just gone, which was alarming.”  Dean had plans to film a dance collaboration with two other creators, @karaleighcannella and @jaedengomezz, on the same day the catalog was pulled. “All of the dance creators, we kind of woke up and were like, ‘What do we dance to?’” Dean says. They stumbled across Niana Guerrero’s viral dance (which now has over 14 million likes) to Kevin MacLeod’s “Fluffing a Duck” – a royalty-free track – as well as a dance to the Samsung alarm tone. “I just thought it was so funny,” says Dean, who jumped on both trends. UMG is just one portion of the music industry. There are, of course, many artists who are not affiliated with Universal, or any label at all, and that music is still available for creators to use on TikTok – and a lot of users have opted to simply use the music at their disposal. Dean pointed out that she’s trying to use more songs by independent artists

Millions and sometimes billions of dollars are spent on advertising and marketing, but how many people are really even listening? How many of those listening are even able to remember your brand? In a first-of-its-kind study, media agency network Dentsu has cracked the code on measuring listener attention to radio and other audio advertising. Working with Lumen Research, Dentsu measured various audio formats and environments across three unique studies in podcasts, radio, and music streaming. The results: audio performs better than video in grabbing people’s attention and generating brand recall. In our fast-paced world of short form video and scroll-scroll, it is really surprising to hear how well audio-only platforms are outshining other advertising formats in areas of brand recall and attention. To see some of their findings, read the blog: https://lnkd.in/e3FEJgWt

Pex - continues to use its world class technology to make sure that the correct folks are getting the right attribution and paid!! Feel free to read my blog below - and if you want to 'See What You've Been Missing' - reach out.

I'm not sure the music makes more sense than short form on CTV, but I still thing this is an exciting development. Biggest screen, biggest speaker likely. Also, with the potential of programmatic plug-ins it would seem to be a quick revenue ramp https://lnkd.in/gHtVMJZ4