Gina Alkuino’s Post

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Advertising Sales Growth Strategist | 15+ Years Driving Revenue Growth & Client Success | TV | OTT | CTV | Sponsorships | Event Partnership | #AdvertisingSales #Sponsorship #EventParnership #AdSalesOps

This is a great point! The ease of access with FAST channels is definitely changing how people consume content. It will be interesting to see how measurement and attribution evolve in this new landscape.

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Soundbite from The TV of Tomorrow Show: "FAST channels are blurring the lines between traditional TV consumption and streaming: FAST channels are not just available through apps, they're also embedded in programming guides, and that has allowed us to blur the lines much faster. That means more consumer options, but it also means, from a measurement and attribution standpoint, a lot of the technology that we're seeing in traditional TV is coming to connected TV, and in a more-aggressive way." - Ying Wang, Xumo

  • Ying Wang of Xumo (Comcast/Charter) speaks on the industry of free, ad-supported TV channels and its impact on traditional television.

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