Welcome to the team, Fabiola! We're so excited to have you 💙
We are thrilled to welcome Fabiola Torres to the Gap team as our Global Chief Marketing Officer. I'm excited to build on our momentum. Welcome, Faby!
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Welcome to the team, Fabiola! We're so excited to have you 💙
We are thrilled to welcome Fabiola Torres to the Gap team as our Global Chief Marketing Officer. I'm excited to build on our momentum. Welcome, Faby!
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Good advertising tells stories. GREAT ADVERTISING CREATES STORIES. How? By empowering the audience to join the brand story. The latest Levi’s campaign is getting a lot of buzz for doing just that — seamlessly blending TV, social and UGC to empower Levi’s fans via an “open call” dance competition that could land them in a music video. The audience isn’t asked to simply listen to the Levi’s story. They get to participate in it. This turns Levi’s fans into brand champions. What makes this advertising model work? ✅ It taps into the existing EMOTIONAL connections consumers have both with Levi’s and Kaytranada (the artist) ✅ It drafts off of current BEHAVIOR and trends on social media ✅ It EMPOWERS the audience to participate in the story and showcase their skills In my experience, the types of lean-forward empowering experiences fundamentally outperform lean-back passive ads. Every damn time. Great job by TBWA\Chiat\Day, Troy Ruhanen, Kenneth Mitchell and the team at Levi Strauss & Co.! Read more about it in this great write up by Adrianne Pasquarelli ➡ https://bit.ly/3IUbcdy
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Brand/ Marketing / Corporate Retail Strategy / Luxury-Fashion/ E commerce / Startup/ Consultant -🌍Open for Collaborations
𝗔 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗚𝗮𝗽'𝘀 𝗥𝗲𝘃𝗶𝘃𝗲𝗱 𝗖𝗠𝗢 𝗥𝗼𝗹𝗲 𝗮𝗻𝗱 𝗶𝘁𝘀 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 A Strategic Move towards Long-term #BrandBuilding Gap Inc. Hits Reset: A #CMO for a New Era Gap's decision to reinstate the CMO role after a two-year hiatus signifies a strategic shift. The appointment of Fabiola Torres , a marketing veteran with experience at Nike , Apple , and PepsiCo , suggests a multi-pronged attack: Regaining Cultural Relevance: Torres' background in building brand narratives, particularly her work at #Nike with sneaker culture, hints at #Gap's desire to recapture its cool factor. Reinvigorating Brand Legacy: The New CMO acknowledges Gap's "compelling history" and seems poised to leverage its heritage for a modern audience. #Marketing with Conviction: Torres inherits a company aiming to move beyond scattered marketing tactics. Her experience in effectiveness-driven campaigns at PepsiCo aligns with Gap's pledge for "bold narrative breakthrough marketing. This aligns with #CEO Richard Dickson 's pledge to move away from "tactical executions" and prioritize long-term brand building. Challenges and Opportunities The road ahead isn't paved with khakis. Gap faces: Declining Sales: Overall and brand-specific sales figures paint a grim picture. Reinvigorating marketing needs to translate into increased sales. Shifting Consumer Landscape: Regaining cultural relevance requires understanding and appealing to a new generation of shoppers. #Omnichannel Optimization: Gap needs to bridge the gap (pun intended) between online and physical stores to create a seamless shopping experience. A New Chapter for Gap? Torres' appointment signals a potential turning point. Her diverse experience and Gap's renewed focus on effective marketing offer a glimmer of hope. However, success hinges on: Building a Cohesive Brand Narrative: A clear and consistent story that resonates with today's consumers is crucial. Optimizing Marketing Spend: Effectiveness, not just volume, of marketing efforts will determine success. #Data-Driven Decisions: Understanding customer behavior and preferences through data analysis will be vital. If Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. If Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. Overall, Gap's decision to reinstate the #CMO role is a positive sign. Torres' experience and the renewed focus on brand building offer a path towards regaining relevance and achieving long-term success. #Marketing #Strategy #Retailnews #cmoinsights #Brandstrategy #Fashion #lifestyle #Retailmarketing https://lnkd.in/dPFVdbWj
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Often, for many businesses, advertising and brand building is an after thought. In reality, to keep ahead of your competitors and make sure you stay front of mind when your future customers are considering a purchase, you need to make sure you are consistent with your brand message! This is a perfect example…there will be a few brands that will always stick in your head. These brands and their messages haven’t happened by accident. So let me ask you…does your brand have an “identity”? If you were to ask people what they think of when you mention your brand, what would they say? You don’t need to be national brand with a million pound marketing budget to create a strong brand identity. Don’t know where to start? That’s where I come in!! Drop me a message and let’s have a chat over a brew…
Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
This campaign took 22 years to create…. I’ve seen a few people post this over the past 24 hours and congratulate it on being clever, perfectly on brand and iconic. But I don’t think people know how long or how much commitment it takes for everyone to see the same thing and have exactly the same thought: “Should have gone to Specsavers.” The tagline is one of the most recognisable in the UK, first coined in 2002. That’s 22 years of brand building, marketing campaigns, and reinforcing the message over, and over, and over… It’s something we see from many big brands Have a break have a… Every Little… Beanz Meanz… Campaigns like this might appear to be a quick ‘genius’ stunt, but the reality is it’s decades of building your brand identity for something like this to work. There aren’t many brands that can speak to this many people in such a simple way 👏🏻
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Clark Atlanta University Alum | US Army Veteran | Aspiring Sports Agent or Sports Media Personality | Clark Atlanta MBA Student | Sports and Entertainment Management Concentration
CSB 5210 Assignment #4 I enjoyed reading this article because it breaks down co-branding from top to bottom. Co-branding is a strategy used by many prosperous companies to boost sales and draw in more clients. In my opinion, co-branding is crucial to keeping the company at the top and prospering. For example, Nike is one of the largest corporations in the world and has significant alliances with well-known companies. As well as McDonald's with Oreo and M&M McFlurry's but we all know some rewards come with risk. Like anything else dealing with a profit, it can cause problems. In this day in time, it takes hard work to make a successful company. So it's imperative to do research and understand what's the deal before deciding to take on a partner. Imagine Nike being in the game all these years and crumbling because of bad co-branding, definitely wouldn't be a sight to see. With this information, I'll know the do's and don'ts before taking on a partner with my own actual business. https://lnkd.in/gZE8jEbx #Marketing5210Fall2023 #CAUMarketing
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What do you think when you see this? Building on the theme of simplicity in brand strategy, Andrew Dobbie's post illustrates perfectly the profound impact of a clear, simple idea nurtured over time. #brandstrategy #simplicityinstrategy #marketingsuccess #keepitsimple
Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
This campaign took 22 years to create…. I’ve seen a few people post this over the past 24 hours and congratulate it on being clever, perfectly on brand and iconic. But I don’t think people know how long or how much commitment it takes for everyone to see the same thing and have exactly the same thought: “Should have gone to Specsavers.” The tagline is one of the most recognisable in the UK, first coined in 2002. That’s 22 years of brand building, marketing campaigns, and reinforcing the message over, and over, and over… It’s something we see from many big brands Have a break have a… Every Little… Beanz Meanz… Campaigns like this might appear to be a quick ‘genius’ stunt, but the reality is it’s decades of building your brand identity for something like this to work. There aren’t many brands that can speak to this many people in such a simple way 👏🏻
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Building an AI butler just like Alfred. Imagine Alfred (Batman's Butler) + Obsidian (Note Taking App) Curious? DM me, I'll explain.
Great marketing seems like magic! And in some way it is but it takes a while for the magic trick to work This is an example of that... What people tend to miss with brand marketing campaigns is that it is the long tail that builds the brand... Marty Neumeier "Brand is what they think it is" I'd add what they feel it is as well to that. Correct me if I'm wrong Marty Neumeier. A great brand accounts for almost half, or sometimes more, value for a business. (Check the brand equity stats for that... aka the multiplier that goes on the stock value because of the brand perception) Invest in the longtail as well as the immediate brand builders!
Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
This campaign took 22 years to create…. I’ve seen a few people post this over the past 24 hours and congratulate it on being clever, perfectly on brand and iconic. But I don’t think people know how long or how much commitment it takes for everyone to see the same thing and have exactly the same thought: “Should have gone to Specsavers.” The tagline is one of the most recognisable in the UK, first coined in 2002. That’s 22 years of brand building, marketing campaigns, and reinforcing the message over, and over, and over… It’s something we see from many big brands Have a break have a… Every Little… Beanz Meanz… Campaigns like this might appear to be a quick ‘genius’ stunt, but the reality is it’s decades of building your brand identity for something like this to work. There aren’t many brands that can speak to this many people in such a simple way 👏🏻
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Sales + Creativity + Compassion. It's really that simple. Senior Business Development at Eazi-Business Ltd Copywriter & Director @ HYPEFUL LTD, Copywriter at Underground E-commerce
"This campaign took 22 years to create..." That line from Andrew Dobbie truly highlights the significance of brand building. It illustrates how a CEO's (or a marketing department's) vision becomes evident through the balance they strive to achieve between brand building and promotion. In the past, upon receiving an email or reading content, I often found myself thinking, "Cool, but what exactly are they selling?" leading me to conclude that the promotion was ineffective. Now, my perspective has shifted. I think, "Cool, they're building something meaningful. I'll stay tuned to see what unfolds." Here are some one-liners from businesses that I'll never forget: ICS you can That's why mums go to... What's in your wallet? #marketing #brandbuilding #longtermthinking #specsavers
Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
This campaign took 22 years to create…. I’ve seen a few people post this over the past 24 hours and congratulate it on being clever, perfectly on brand and iconic. But I don’t think people know how long or how much commitment it takes for everyone to see the same thing and have exactly the same thought: “Should have gone to Specsavers.” The tagline is one of the most recognisable in the UK, first coined in 2002. That’s 22 years of brand building, marketing campaigns, and reinforcing the message over, and over, and over… It’s something we see from many big brands Have a break have a… Every Little… Beanz Meanz… Campaigns like this might appear to be a quick ‘genius’ stunt, but the reality is it’s decades of building your brand identity for something like this to work. There aren’t many brands that can speak to this many people in such a simple way 👏🏻
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Brand building come to fruition, so great.
Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
This campaign took 22 years to create…. I’ve seen a few people post this over the past 24 hours and congratulate it on being clever, perfectly on brand and iconic. But I don’t think people know how long or how much commitment it takes for everyone to see the same thing and have exactly the same thought: “Should have gone to Specsavers.” The tagline is one of the most recognisable in the UK, first coined in 2002. That’s 22 years of brand building, marketing campaigns, and reinforcing the message over, and over, and over… It’s something we see from many big brands Have a break have a… Every Little… Beanz Meanz… Campaigns like this might appear to be a quick ‘genius’ stunt, but the reality is it’s decades of building your brand identity for something like this to work. There aren’t many brands that can speak to this many people in such a simple way 👏🏻
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Among the many sensations that adorned 2023, one particularly memorable highlight was the Barbie movie. Lisa McKnight, Senior Vice President and Chief Brand Officer at Mattel, shares insightful reflections on the profound impact of the film's success on the company's marketing approach. The triumph of the Barbie movie has empowered Mattel's marketers to adopt a bolder strategy, encouraging them not to shy away from taking risks and to be comfortable with discomfort. McKnight's valuable insights highlight a key takeaway: the importance of embracing daring marketing approaches and navigating through the discomfort of the unknown. Among the plethora of lessons worth noting, one stands out as a universal principle we should all engrave in our marketing playbook. Continue following for a deep dive into all that matters in the marketing world in 2024 🚀 #MarketingInsights #barbie #2024Strategy | Eran Nizri itamar gonsherovitz Yonatan Arami
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Brand/ Marketing / Corporate Retail Strategy / Luxury-Fashion/ E commerce / Startup/ Consultant -🌍Open for Collaborations
A Strategic Move towards Long-term #BrandBuilding by Gap Gap Inc. Hits Reset: A #CMO for a New Era Gap's decision to reinstate the CMO role after a two-year hiatus signifies a strategic shift. The appointment of Fabiola Torres , a marketing veteran with experience at Nike , Apple , and PepsiCo , suggests a multi-pronged attack: Regaining Cultural Relevance: Torres' background in building brand narratives, particularly her work at #Nike with sneaker culture, hints at #Gap's desire to recapture its cool factor. Reinvigorating Brand Legacy: The New CMO acknowledges Gap's "compelling history" and seems poised to leverage its heritage for a modern audience. #Marketing with Conviction: Torres inherits a company aiming to move beyond scattered marketing tactics. Her experience in effectiveness-driven campaigns at PepsiCo aligns with Gap's pledge for "bold narrative breakthrough marketing. This aligns with #CEO Richard Dickson 's pledge to move away from "tactical executions" and prioritize long-term brand building. Challenges and Opportunities The road ahead isn't paved with khakis. Gap faces: Declining Sales: Overall and brand-specific sales figures paint a grim picture. Reinvigorating marketing needs to translate into increased sales. Shifting Consumer Landscape: Regaining cultural relevance requires understanding and appealing to a new generation of shoppers. #Omnichannel Optimization: Gap needs to bridge the gap (pun intended) between online and physical stores to create a seamless shopping experience. A New Chapter for Gap? Torres' appointment signals a potential turning point. Her diverse experience and Gap's renewed focus on effective marketing offer a glimmer of hope. However, success hinges on: Building a Cohesive Brand Narrative: A clear and consistent story that resonates with today's consumers is crucial. Optimizing Marketing Spend: Effectiveness, not just volume, of marketing efforts will determine success. #Data-Driven Decisions: Understanding customer behavior and preferences through data analysis will be vital. If #Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. If Gap can navigate these challenges, Torres' arrival could mark the beginning of a new and successful chapter for the brand. Overall, Gap's decision to reinstate the #CMO role is a positive sign. Torres' experience and the renewed focus on brand building offer a path towards regaining relevance and achieving long-term success. #Marketing #Strategy #Retailnews #cmoinsights #Brandstrategy #Fashion #lifestyle #Retailmarketing
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2moCongratulations!