Thank you for having me, Advertising Week Europe.
I had the absolute pleasure of hopping on stage with Mara Dettmann Joya Scarlata, MBA and Jordan W. to share some opinionated opinions about AI.
We aimed to bring a different perspective to the table, representing the New Generation’s behaviour towards such a fascinating yet intimidating new technology.
As a generation that has grown up amid the vast development of technology, we’re naturally expected to adapt. And the industry urges us to do so quickly.
Are our future jobs in danger? Will lines of code ever replace our human fingers and minds?
Here are some food for thought:
- We’ve popularly put ChatGPT on a pedestal, relying on it for the world’s intelligence. However, this technology is ever-learning and currently has limited access to scientific data due to copyright laws. Chances are, you might be getting the wrong answer without even knowing it.
- AI is not as productive as we commonly think. Training a machine for a task is lengthy—you might be better off doing it yourself.
- We often think of these machines as sentient or on their way to being sentient. But AI currently cannot capture the human essence and common behaviour, and advertising thrives on culture. We, humans, are the only ones sentient enough to spot these insights.
- AI is very good at making answers sound right —but it might just be paraphrasing your orders/prompts.
But the key takeaway is (and not to toot my own horn) to pay close attention to the future of the advertising industry. And I don’t mean AI; I mean us, the New Generation.
We might be as useful (and brilliant) as AI.
Chair, Commercial Contracts, Lowenstein Sandler
1moThanks for the kind words, Freeman Lewin. This white paper involved a ton of research and collaboration with industry professionals. I hope it’s useful to many people. Special thanks to Bryan Sterba, Zachary E. B., Adam Eisler, Michael Hahn, and the entire IAB working group.