Frederick McNulty’s Post

Subway wraps can be pretty spectacular - check out the below blog about subway and shuttle wraps that we offer at OUTFRONT!

Are you late to work? For the subway to get from point A to B it takes longer in rush hour since there are a lot of people getting on and off at each station. For the individual traveller getting onto the subway fast is nice since there can be an opportunity to grab a seat instead of standing but as a collective getting onto the subway is an optimization problem. The shorter time a subway spends at a subway station the faster everybody on the subway reaches their destination. How can you do it? In and then out. Everybody on the station gets onto the subway and then those who want to get off twist themself out through the crowd. Everybody on the same time more or less. A couple goes into the train to find a seat, a few go out and a few go in until those getting off and those getting on are all on the subway and those getting off have reached the platform. Out and then in. Those on the platform leave room for all of those getting off and then those on the platform enter the train. Which alternative will get you to work in time? When planning do you optimize for an individual task or the whole process? #optimization #development

Do you know - Subway Surfers has crossed more than 4 billion downloads! 🏄♂️ 📱 👉 Swipe ahead and read our 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 where we discuss the secret behind the success of Subway Surfers! #MobileGameDevelopment #SubwaySurfers #GameDevelopment #TrangoTech

ICYMI: Albuquerque to phase out bus wraps citing security and tourist perception concerns (Billboard Insider): The Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to end bus wraps. The first, was increasing the feeling […] #DOOH #digitalbillboards #digitalsignage

The Future is Now

FYI: Albuquerque to phase out bus wraps citing security and tourist perception concerns (Billboard Insider): The Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to end bus wraps. The first, was increasing the feeling […] #DOOH #digitalbillboards #digitalsignage

Paris officially became the first European city to ban e-scooters, though other cities have placed greater restrictions on the use of e-scooters within city limits to curb usage. Per ST data, downloads and MAUs of apps in the e-scooter cohort were down a collective average of 31% and 13% YoY, in Aug’23, respectively, as increased restrictions, record-high heat, and alternative transportation methods weighed on growth. E-scooter apps typically rely on seasonal boosts to drive increased adoption and usage but this may be under threat with the growing number of restrictions put in place: Between May’23-Aug’23, download totals and MAUs for the e-scooter cohort increased a collective average of 79% and 22%, respectively, compared to the prior four month period (Jan’23-Apr’23)

Day 12, Digital Signage in transportation From airports and train terminals to buses and metro stations, transportation digital signage helps travelers find useful information and transport updates, minimizes disruptions and improves the ease of movement. When you visit the airport to travel or pick someone you see digital screens of in different sizes. These digital signage displays are useful for different purposes. 📌 For On-board or in-transit live schedule updates. 📌 For highlighting tourist site and events in the city. 📌 For self checking of luggage at airports, this is done on the digital kiosk. 📌 For welcoming at the arrival and departure. 📌 They are used for emergency alerts. 📌 They are used for brand building & awareness with advertising. 📌 They are used for wayfinding, it shows where your boarding gate is, where you can rent a car, or get a taxi. 📌 They are for training and education of passengers with the interactive displays. 📌 They are used to enhance shopping experience within the terminal. What are other things you have seen the digital signage used for in transportation? Share with us in the comments. I’m Ubong Udofia, I help brands get visibility and communicate effectively in the offline environment with digital signage. Send me a message here if you would like to work together. #20daylinkedinchallengewithhaoma #digitalsignagesolutions #ghanabusiness #airportsafety #doohadvertising

IDEA: London Train 🚆 by Train QR code sign in all London Underground 🚊 & Overground train 🚆 stations that connects to its own Train by Train App: So if I turn up at underground 🚊 train station I scan Train 🚆 by Train QR code at the station I’m at so it gets my location and then type my final destination in which is Euston 🚆 Station for example. So I’ve scanned the train by train QR code and I Train 1 Nothern line platform 2 - Train 2 Monument Square - Train 3 Nothern line platform 1 to Euston my final destination. Simple step by step instructions for people in a rush going to wherever ( overground or underground and if your train 🚊 cannot get you there it will say after you do your destination search 🔍 for train by train 🚆 instructions after scanning the train 🚆 by train QR code at the train station your at.

Customers who use Network One - the travel ticket covering any bus, Metro and Shields Ferry journey – can now buy any combination of zones on a Pop smart card for the first time, with fewer zones to make it simpler for people to find the right price for their journey. The new Network One zonal structure, which launches on 19 May, will see a reduction in zones from five to four. Most changes occur towards the south east of the Tyne and Wear region. All zone Network One tickets have already been available to buy on Pop card since June 2021, making it easier for people to travel around the region using buses, Shields Ferry and the Tyne and Wear Metro. From 19 May, this offering will be extended, and a range of different zone variations will be available on a Pop card.