eyeo’s Post

Everything about these ads is exactly the same—except ONE thing that led to a 19X ROAS. And it’s a strategy you can steal. The second ad has the founder in the ad creative itself talking about their services. Before this, we tried static images, UGC creators, memes… all of which drove an average 5X return on ad spend. But when we put the founder in the ads, lead cost dropped, and more importantly, conversion rate on sales calls skyrocketed! If you’re nervous about being camera for your ads, I hope this is the push you need. Get in touch with me today and I can help. ❤️ #creativestrategy #adcreative #facebookadsmanager #socialmediamarketing #entrepreneurtok #fbmarketing #ugcvideos

The hits just keep on coming. Today, Integral Ad Science expanded its Viewability and Invalid Traffic (IVT) tools to YouTube Shorts - which already hits 50 billion daily views and is growing - globally. It's another demonstration of IAS helping to bring greater transparency into the performance of advertisers' campaigns. Read more on MediaPost https://lnkd.in/eG-ZmSCV #youtubeshorts #measurement #viewability #IVT #integraladscience

Ready to level up your ad game? 🌐 Our blog, "A Complete Guide to Ad Monetization and Rewarded Video Ad," spills the beans on the art of maximizing engagement. 🚀 Explore the pros and cons of Rewarded Video Ads and get insights on balancing revenue and user experience. #AdMonetization #RewardedAds #DigitalMarketing Experience more. Click to unveil!: https://lnkd.in/ecHZhfKE

I ensure I have these in my hero product campaign while spending $400/day on it. 1. Two winning video ads - A UGC video - A in-house video 2. Three winning static ads - Static led by curiosity - Static led by social proof - Static led by benefits Once I have these I scale 🚀 #facebookads #facebookadstips #facebookadsexpert #cpg #dtc #instagramads

This UGC ad is currently running at scale with a 46% hook rate and a 2.25% CTR It's not because of fancy edits or an in-your-face hook Believe it or not, it was actually just a simple script read 😅 Harsh truth: audiences are experiences ad fatigue As advertisers, we need to respond to this accordingly... Sometimes, this looks like a super organic ad that looks nothing like what we typically know to be a 'winning ad' For context, the client was a female investing app Although the DR-heavy content was working extremely well, I suggested to the Head of Advertising we test something more stripped down and see how it works And as already mentioned, the results were insane! This shows the power of responding to audience's needs with efficiency And if you want to see the ad, just DM me and I'll send over a link!

Excited for the new upgrade to #Instagram Reels ads! Meta's new features, including automated creative and suitability solutions, will help drive performance. With collection ads, multi-destination #Reels carousel ads, and a "swipe left" feature, marketers can optimize their campaigns while remaining brand safe. Plus, with the new Reels suitability feature, marketers can select the type of content their ads appear next to. #brandsafety #digitalmarketing #paidsocial

YouTube is removing individual ad controls on new videos The platform will use automation to decide which ad types to serve on new videos. YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will automatically decide which ad type to display as appropriate. Read more https://lnkd.in/dPHGBhC2 #YouTube #video #search #searchengine #digital #digitalmarketing

Dove into a fascinating piece on the AdTech landscape today! 🌐 Ever wondered who's behind the digital content you consume daily and how they monetize it? Meet the 'Publisher' - the cornerstone of the digital advertising world. They're not just content creators; they provide the digital real estate where ads find a home. From websites to apps, they bridge the gap between advertisers and us, the audience. A must-read for anyone curious about the digital ad ecosystem! 🖥️📲 https://lnkd.in/eNCcqet7 #Kuvelli #AdTechExplained #DigitalPublishing #BehindTheAds 🚀📊

💰 Turn Ad Blocker Monetization: Monetize Like a Pro 💰 Unlock the secrets of Ad Blocker Monetization and take your revenue to new heights! Learn how to navigate through blockers, craft compelling messages, and personalize content for maximum impact. 💼✨ Visit for more: https://lnkd.in/g8TNXAkh #Monetization #AdBlock #monetiscope #DigitalMarketing #webmonetization #Adexchange