eyeo’s Post

Love-hate relationship with online ads? We feel you.  But did you know that there's a middle ground?  Explore the world of ad-filtering and experience the internet without annoying pop-ups and intrusive ads. Discover a balanced online experience you'll actually enjoy. For our partners, ad-filtering has many benefits too: ✅ Boosts user satisfaction: Enhance user experience and lead to increased loyalty. ✅ Drives brand awareness: Reach potential customers in a positive and engaging way. ✅ Gain incremental revenue: Monetize your content ethically and responsibly. Read more: https://lnkd.in/eEt6xGM5  #eyeo #adtech #balance #onlineads #adfiltering

🚫 Ad Blockers: The Silent Disruptors of Online Advertising 🚫 Are you feeling the pinch of dwindling online ad engagement? You're not alone. The rise of ad blockers is reshaping the digital advertising landscape, leaving marketers scrambling to adapt. Our latest blog dives into the profound impact of ad blockers on online advertising. Discover how these stealthy tools are altering consumer behavior, challenging traditional advertising models, and forcing brands to rethink their strategies. From the evolution of ad blockers to their implications for marketers and advertisers, we uncover the key insights you need to stay ahead in today's ad-blocking era. Don't let your marketing efforts go unnoticed. Learn how to navigate the ad blocker maze and ensure your message reaches its intended audience. Read our blog now: https://lnkd.in/gTtc49AK #AdBlockers #OnlineAdvertising #DigitalMarketing #MarketingTrends #ConsumerBehavior #AdaptOrDie

“I kind of hate ads.” If Sam Altman, who is at the forefront of shaping the future thinks this, as an advertising industry, shouldn’t we be concerned? This is just another reminder that we need to find a better model than interruptions that simply add to the clutter. In 1994 when HotWired and a collection of Time Inc. websites first launched, the plan was to charge a small fee or subscription. But after going live with the first-ever banner ad, Madison Avenue ad buyers were so enthralled by the new medium that they flocked to buy banner ads across every site. So publishers decided it was best to make their content free and garner as many eyeballs as possible for eager advertisers. But it wasn’t a sustainable business model for most. The number of websites and thus the supply of slots for ads went up exponentially, but advertisers' spend remained relatively flat, meaning advertising rates tumbled. This left journalists catering primarily to the desires of the advertisers rather than the needs of their readers. Fast forward to the current day on the internet and it's almost impossible to not be followed around the web, with ads plastered in every possible space, all vying for your attention. Spraying ads around the internet, damaging people’s trust in advertising, risking brand favourability, wasting advertisers' budgets and making fraudsters rich. This isn't the future we envisioned. For online advertising to play its part alongside other digital channels, it needs to do what all media should do. Deliver great content to the most appropriate audience at scale. Online advertising needs to evolve from interruption to immersion. If advertising as a business model has any chance of standing the test of time in this ever-changing landscape, the least we can do is try to make ads that people actually care about or if nothing else, tolerate. Not just creating campaigns, but conversations. There’s no overnight fix, but there’s certainly a need to act before it’s too late. The first step for agencies, advertisers and publishers should be putting the real consumer at the heart of everything you do. 

Slide deck on Google Ad Quality from one of their lawsuits, well worth reading. Don't miss the slides on "Why is the quality of our ads important?" (tl;dr useful converting ads bring more long-term revenue) and "Landing Page Quality" (tl;dr don't use clicks). https://lnkd.in/g9NMeh2U More details, it's an investment in the future: "Users learn to trust our ads as ... relevant ... [and] click more often ... Advertisers see a high ROI from their advertising [and] increase their spending ... gives Google a strong incentive to continue serving high-quality ads." More details, CTR doesn't work: "CTR ... is merely a proxy of quality that can be manipulated ... How relevant and useful is the actual page the user lands on? ... Would you recommend this site to an unsavvy user, like your grandma?" If you don't know this stuff already, the entire slide deck is worth reading even though a lot of this has already been disclosed elsewhere. tl;dr too many ads dives deep into crappy ad inventory + using clicks as a metric will optimize for the wrong thing. To maximize long-term revenue, you need ads to perform well for both advertisers and users over long periods of time. Ad quality is an investment in the future. ht Jason Kint who had a different take that might be worth a look: https://lnkd.in/gSr2hGSP

Should You Make Changes to Ads?: It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. In some cases, that fear is justified. In others, it’s unwarranted. Budget Changes The primary reason you might make a change to ads that are working is to increase your budget. While this is something that created great... Read more » The post Should You Make Changes to Ads? appeared first on Jon Loomer Digital.

Unlock the Secrets of Digital Advertising: 🌟 Ad Network vs. Ad Exchange vs. Ad Server 🌟 Dive deeper into the world of online advertising and discover the differences, benefits, and how they can supercharge your marketing efforts! 👇 Click to learn more in our full blog! 💡💻 👉👉 Get in touch with us to know more 💻 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: www.7searchppc.com 📩 EMAIL: support@7searchppc.com . . . #adnetwork #monetize #websitetraffic #increasetraffic #publishers #adpublishers #selfpublisher #ppc #ppcadvertising #payperclick #ads #ppccampaign #ppcads #advertising #blogger #html #monetization #adnetwork #7searchppc #adexchange #DigitalAdvertising #AdServer

Unfortunately, many premium sites could be accused of being Made For Advertising... given this definition: "Imagine a webpage drowning in towering banner ads and strategically placed video players, transforming browsing into a chaotic commercial nightmare. To a critical observer, this mishmash of intrusive ads and dubious content might seem like a digital apocalypse." While this article is timely, the definition of an MFA site is less clear. Yes we can all identify the extremes, but some "high quality" sites seem optimized for advertising. #advertising #adfraud #mfa //https://lnkd.in/enq8qwdk

Google rolls out a new Ad Review Centre for AdSense, Ad Manager, and AdMob, adding five new features that aim to improve user experience for advertisers. Advertisers will find it simpler to approve ads in the new Ad Review Center giving them a better, more effective way to manage their ads. #google #adsense #admanager #advertising #adscholars

Unveiling the Unseen Impact of Ad Blockers on Your Online World! Ever wondered about the hidden consequences of using ad blockers? While they may seem like a convenient tool to enhance your browsing, the reality is quite different. Ad blockers inadvertently jeopardize the very websites you cherish. By blocking ads, you strip these sites of the essential revenue they need to thrive. This often leads to the adoption of paywalls or subscription fees, making it harder for everyone to access top-notch content. Let's delve into the subtle ways ad blockers can compromise your online experience: 1. Sluggish Loading Times: Ads typically kick off the loading process when you land on a website. Block them, and you might notice pages taking a leisurely stroll instead of a swift sprint. 2. Website Hiccups: Some websites are designed to function seamlessly with ads in the mix. Block those ads, and you might inadvertently trigger glitches or malfunctions on these sites. 3. Missed Personalized Content: Ads often cater to your interests, presenting content that aligns with your preferences. Block them, and you might be bidding farewell to discovering content tailored just for you. 4. Fueling Fake News and Misinformation: Believe it or not, ad blockers can inadvertently aid the proliferation of fake news and misinformation. By avoiding ad networks, these dubious sources can fly under the radar. So, how can you support your favorite websites and ensure a content-rich online experience? Here are some practical tips: • Whitelist Trusted Sites: Allow ads on websites you trust to ensure they continue delivering the content you love. • Opt for Non-Intrusive Ad Blockers: Consider using ad blockers like Brave or AdBlock Plus that permit non-disruptive ads, supporting the websites you frequent. • Subscription Power: Show your love by subscribing to your favorite websites. It's a direct and effective way to keep the content flowing. Don't let ad blockers unknowingly hinder your online escapades! Take charge by whitelisting, exploring non-intrusive options, and supporting your cherished sites through subscriptions. #AdBlockingInsights #WebsiteSupport #personalizedcontent #OnlineJourney #digitalexperience

A recent ANA report finds that only one-third of every programmatic dollar reaches its intended end-user, which is a horrifying number for many advertisers that invest hundreds, thousands, millions, or even billions into #programmatic advertising. With the proliferation of self-service options, it's never been easier to purchase programmatically, but the question is, are advertisers really in control? Made-for-advertising sites, low-quality apps, and many other high-inventory, low-value site options now clutter the web, and can be difficult to avoid funneling marketing dollars into without a defensive strategy in place. Division-D's Media Team has invested a ton of time and effort into building block lists that keep our traffic clean, reaching real users where they are actively consuming quality content across the web. Applying exclusion sets, hand-selected site lists, leveraging 3rd party verification tools, and manually reviewing domain-level performance metrics helps combat waste, keeping our campaigns served as intended! The programmatic landscape is complex, and yes, there is a lot of garbage out there. However, programmatic can be an incredibly effective tool when approached strategically. I am happy to chat through how to set up a winning programmatic plan! #programmaticadvertising #mediastrategy #results https://lnkd.in/gfAzWPTd