Mark Johnson, CEO of Loyalty360, spoke with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply Company, about what it means to be a “Neighbor,” the essentiality of building customer loyalty, and how culture and real corporate social responsibility go hand in hand.
Here are a few highlights from their discussion:
💳“We’ve looked at other rewards people get as part of the program, including those who are tied to the use of our Tractor Supply store card and those who are part of our new co-branded credit card. Customers can accelerate their rewards as well as earn points by making purchases at Tractor Supply and other retailers.”
👥“We also do a lot of work with our veterans programs. That’s an important customer base. Not only do we offer the right assortment to meet their lifestyle needs, but we also care about the things they care about — like the communities we live and work in.”
Read, watch, or listen to the conversation here: https://ow.ly/guOt50PyStX
#brandloyalty #retail #rewardsprogram #cx
What a fabulous time had at #eTail25, and so much more to come! Make sure to follow eTail™ to stay in the know!