We partnered with NFL star Marquez Valdes-Scantling as he hosted the first-ever Luxe Fashion Fest, a unique runway experience that brought together athletes, creatives and artists to inspire confidence and self-expression. Co-hosted by Shaquem Griffin, NFL legend and inclusion advocate, and ESPN sports reporter and MLB Network personality Abby Labar, the VIP fashion event included collections from some of the freshest designers across the country. #ExpressYou https://lnkd.in/g-9vdHiD
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Caitlin goes to Indiana...in Prada. And this is why your style plays such a huge role in your personal brand. 😉 🥂 👉 Because moments like this matter. Women's sports have always been exciting. Female athletes have always been remarkable. But this year, the NCAA tournament garnered more viewership in women's sports than men's. This year, the names we remember belong to the women making waves. 👉 And brands are taking notice. Before, athlete ambassadors, especially in the NBA, were predominantly men. We've paid attention to how men show up for game day, but now our focus is shifting to women. This space is evolving to allow female athletes the same opportunities to grow their personal brands and monetize them simply by how they show up. 👉 Women get to embody beauty, strength, and power—all while making a statement with their style. In a recent headline-making moment, Caitlin Clark turned heads not just with her basketball prowess but also with her fashion choice: she stepped onto the stage at the 2024 WNBA draft wearing Prada. And like, is the first female athlete to do so. This bold move was more than just a fashion statement; it was a declaration of confidence, individuality, and the evolving role of style in women's sports. When it comes to branding, we must write and shape our narratives...or someone else will do so for us. Clark's choice highlights the power of personal branding in sports. Just as athletes like LeBron James and Steph Curry have leveraged their off-court style to build their brands, female athletes now have the same opportunity to showcase their personalities and establish themselves as more than just athletes—they're influencers, trendsetters, and role models both on and off the court. 👉 Let us all take this to heart. As the landscape of sports continues to evolve, so too does the importance of personal style in shaping one's brand. Whether it's rocking Prada at the WNBA draft or making a statement with their everyday attire, female athletes are rewriting the playbook and proving that style isn't just about what you wear—it's about how you show up, command attention, and leave a lasting impression. And in a world where every moment matters, your style could be the difference-maker in defining your personal brand. #personalbrand #personalstylist #wnba
Caitlin Clark Wears Prada at 2024 WNBA Draft as She's Selected First Overall by Indiana Fever
people.com
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The fusion of luxury, sports, and fashion is a money-making juggernaut. We're witnessing an influx of fresh collaborations and an evolution in sports towards a more stylish sphere, embracing unique capsules, limited editions, and an overall cultural shift. Sports, once seen as straightforward, have become a hotbed of creativity. Collaborations trump traditional sponsorships. But remember, you can't buy a fan community; you've got to earn it. Even in Formula 1, where speed and style meet, the drivers are becoming fashion icons in their own right. Lewis Hamilton, for example, isn't afraid to push the style envelope. Now, even tennis sensation Carlos Alcaraz is delving into tailored clothing and eveningwear. Fresh off his victory at Wimbledon, Alcaraz is serving up his first campaign as a Louis Vuitton ambassador. "I think as I have grown up, I definitely have more appreciation for a well-tailored suit," he tells the WWD. Well, Alcaraz, perhaps it's time we get you in a Fielding and Nicholson suit! 😉 #BespokeTailoring #LuxuryFashion #CarlosAlcaraz #LewisHamilton
EXCLUSIVE: Carlos Alcaraz Serves Up His First Louis Vuitton Campaign
https://wwd.com
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Kim Kardashian's partnership with Balenciaga is more than just any high-fashion collab. With the shadow of past scandals looming, this partnership boldly emphasizes resilience and the nuanced dynamics of the power of branding. It's a deliberate move that harnesses Kim's massive cultural influence to reshape this controversy-tainted narrative. She's not just adding glamour. She's infusing depth. It's a savvy brand strategy chess move. A punch-back to a scandal. Playing offense, not defense. #brandstrategy #luxurybranding #kimkardashian #Balenciaga
Kim Kardashian Is Officially a Balenciaga Brand Ambassador
hypebeast.com
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As one of the most influential pop artists of the modern era, Rihanna’s influence has proven its supreme reign from not only her music, but to fashion and of course beauty. The Fenty x PUMA Group revival is an exciting move for the industry, considering it is rather unusual for brands to reignite major partnerships once put to bed. As we move closer to this new phase of Fenty x PUMA, we’re posing the question: what’s next? #puma #rihanna #pumafenty #celebrity
What’s Next For Fenty x PUMA
sneakerfreaker.com
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Kim Kardashian's partnership with BALENCIAGA is more than just another high-fashion collab. With the shadow of scandal looming, this partnership boldly emphasizes resilience and the power of branding. It's a deliberate move, one that harnesses Kim's massive cultural influence to reshape the current controversy-tainted narrative. She's not just adding glamour, but depth. This is a savvy brand strategy move and a punch-back to scandal. With her, the brand moves out of the defense, in the wings, to enter center stage, as the star. #brandstrategy #luxurybranding #kimkardashian #Balenciaga
Kim Kardashian Is Officially a Balenciaga Brand Ambassador
hypebeast.com
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Unlocking the Game-Changing Fusion of Sports and Style! 🏀⚡ Athletes are rewriting the fashion playbook, with stylists and consultants now pivotal in shaping their personal brands. Courtney Mays and her roster of athlete clients are just the tip of the iceberg. From NBA stars to emerging talents, they're all diving into the world of fashion for marketability. Let's dive deeper! 💬 How do you see this fusion impacting the industry, and what exciting opportunities and challenges lie ahead?👇 Read the full article here: https://lnkd.in/eNMN_3wg #SportsFashion #AthleteBranding #StylistImpact
Inside the Big Business of Styling Athletes
businessoffashion.com
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First Pick, First in Fashion: Caitlin Clark Makes History in Prada at the WNBA Draft The 2024 WNBA Draft was a night of history-making moments. Caitlin Clark, the NCAA's all-time leading scorer (men's and women's combined!), became the top overall pick by the Indiana Fever. But beyond the on-court accolades, Clark stole the show off the court with her head-to-toe Prada ensemble, marking a first for both the WNBA and NBA drafts. A Basketball Prodigy Emerges: Caitlin Clark's impact on women's basketball is undeniable. The 22-year-old Iowa Hawkeyes guard has captivated audiences with her electrifying play, record-breaking scoring feats, and infectious #energy. Her dedication to the game and her ability to inspire a new generation of young female athletes make her a true role model. A New Era for WNBA Fashion: Clark's decision to wear Prada at the draft signifies a potential shift in the perception of WNBA (Women's National Basketball Association) fashion. Historically, the WNBA draft hasn't always garnered the same level of fashion attention as its National Basketball Association (NBA) counterpart. Clark's bold choice breaks down these barriers, demonstrating that athletic prowess and high fashion can go hand-in-hand. Prada and the Power of Confidence: Prada Group, known for its sophisticated and often minimalist aesthetic, seems like an unconventional choice for a draft night. However, the clean lines and luxurious details of Clark's outfit perfectly complement her confident demeanor. It's a statement that says, "I'm a serious athlete, but I also understand style." Beyond the Look: Of course, Clark's talent on the court is the main focus. But her fashion choice sparks an interesting conversation. Can high fashion and sports co-exist? Does embracing personal style empower female athletes? A New Generation Taking Charge: Clark's decision to wear Prada isn't just about a designer label; it's a symbol of a new generation of female athletes redefining the narrative. They are not just athletes; they are cultural #icons, #entrepreneurs, and #trendsetters. They are redefining what it means to be a successful woman in sports, both on and off the court. A Look to the Future: Caitlin Clark's first steps into the WNBA may have been paved in Prada, but her journey is far from over. Her impact on the court is undeniable, and her influence on the world of sports fashion is just beginning. One thing is certain - Caitlin Clark is a star to watch, both for her game and her ability to break barriers. #ceomindset #fashion #female #sports #PRADA
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Rick Owens' rise over the past 2 decades is eventful to say the least. Starting his career in the LA fashion scene, Rick Owens quickly became a force to be reckoned with. His breakthrough moment came when supermodel Kate Moss rocked one of his iconic leather jackets, catapulting him into the spotlight even further. Recognizing his talent, Rick Owens was awarded the prestigious Perry Ellis Award for Emerging Talent in 2002. This was just the beginning of his meteoric rise to the top. In 2003, he made a bold move and took his talents to the fashion capital of the world, Paris. As the creative director for Revvion, he continued to push boundaries and redefine the fashion landscape. Not one to rest on his laurels, Rick Owens also collaborated with Adidas, creating a collection that seamlessly blended high fashion with streetwear. This partnership was a game-changer, solidifying his status as a true visionary. Rick Owens' designs are not just clothes; they are works of art. His avant-garde aesthetic and fearless experimentation have influenced countless designers and continue to shape the future of fashion. #Fashion #Innovation #RickOwens #GameChanger #FashionIndustry #Partnership #BreakingNews
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Pharrell reminds us (encase you needed reminding) that he is a disruptor, his debut LV show was a beautifully scripted campaign. From the pre-event teases, reveals, taking over The Pont Neuf, the gospel Choir, British Rapper Dave walking in the show, surprise performance by Jay-Z - it was a vibe. A spectacle. Not to mention his recent spread in GQ…. Art. Although, this is not the first time entertainment meets fashion, and it won’t be the last… Two things stood out in the article (shared below): 1. The article states, “The worlds of fashion and entertainment have finally melded”. This has been happening for the longest time. From the beginning of hip hop (which celebrated its 50th anniversary last week). In 1982, Dapper Dan opened a boutique in Harlem, 1986: Run DMC x Adidas, 2003: Missy Elliot for Gap, 2016; A$AP Rocky x Dior. From Aaliyah for Tommy Hilfiger, Dr. Dre's Beats headphones and retail mains like Diddy's Sean John and Jay-Z's Rocawear - fashion (luxury at that) & entertainment have had a long standing relationship. And the signs of hip-hop’s influence are not going anywhere. 2. High end fashion is shifting towards creating spaces for Black influence at the top. Virgil Abloh (Off-White & Louis Vuitton); Olivier Rousteing (Balmain); Rushemy Botter (Co-designer of Nina Ricci), and Kanye West. We’re seeing the same in sport with Crystal Palace F.C appoint Kenny Annan-Jonathan as the Premier League's first ever Creative Director! A big move!! So while the scale may look different, the influence is clear. Valuable and impactful. The worlds have beeeeen melding... it’s now more visible to a mainstream audience, as the culture cannot be ignored. Black culture continues to drive conversation and pop culture. https://lnkd.in/dHacmGfq #representationmatters #culture #popculture #marketing #premierleague #business #fashion
What Pharrell’s Louis Vuitton Debut Means for Designers, Fashion, and Culture at Large
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In recent years, #ParisFashionWeek has experienced a notable surge in celebrity attendance. Lefty's recent studies reveal that Mugler's return to the official Paris Fashion Week calendar in the most recent season not only earned acclaim but also secured its position among the top shows. What set it apart was the overwhelming presence of VIPs both on the runway and in the front row. Here are my key takeaways from the season: 1. Relevance is Paramount: The season underscored the crucial role of establishing a meaningful connection with the audience. A recurring theme was the delicate balance between relatability and nostalgia, with successful shows resonating on a deeper level with their audiences. 2. Impact of Accuracy: Mugler SS24 demonstrated the substantial impact of artist collaborations in enhancing a brand's influence. The precision exhibited not only heightened Mugler's presence over the years but also aligned it with the most influential Parisian houses, solidifying its impact. This success serves as a testament to the ever-evolving dynamics of the fashion industry and Paris's enduring influence as a global fashion powerhouse. #BrandStrategy #Mugler
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مكه -الطائف-السعودية
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