Experian Marketing Services’ Post

Experian partners with The Trade Desk to help automotive marketers better understand their prospective customers and drive results. In our latest Ask the Expert segment, we feature Marissa Audia from The Trade Desk to discuss how automotive data in targeted advertising can help advertisers drive results efficiently and sustainably. Read the Q&A to discover how The Trade Desk and Experian are collaborating to help support advertisers in understanding the automotive shopper journey in this fragmented data landscape.

Experian partners with The Trade Desk to help automotive marketers better understand their prospective customers and drive results. In our latest Ask the Expert segment, we feature Marissa Audia from The Trade Desk to discuss how automotive data in targeted advertising can help advertisers drive results efficiently and sustainably. Read the Q&A to discover how The Trade Desk and Experian are collaborating to help support advertisers in understanding the automotive shopper journey in this fragmented data landscape.

Experian partners with The Trade Desk to help automotive marketers better understand their prospective customers and drive results. In our latest Ask the Expert segment, we feature Marissa Audia from The Trade Desk to discuss how automotive data in targeted advertising can help advertisers drive results efficiently and sustainably. Read the Q&A to discover how The Trade Desk and Experian are collaborating to help support advertisers in understanding the automotive shopper journey in this fragmented data landscape.

💡 With cookies disappearing, advertisers have an opportunity to rethink not only media plans, but their entire campaign strategy—including focusing on real business results over performance metrics. We discuss why in-store visits should be the North Star goal for marketers in our newest blog, including how they impact the entire customer journey. 👇 Click the link in our comments to read! #performancemarketing #adstrategy #realbusinessresults

Retailers drive more footfall, reduce food waste, sell through excess stock, or introduce new products to your local shoppers. LEAP provides a simple tool for store managers to instigate communications about their store and stock or HQ to generate hyper-personalised content automatically for any store location. Boost your store traffic, reduce food waste, and increase margins with Lexmark. #lexmark #reducewaste #contentautomation #socialmedia #localoffers #increasesales #increaseprofits

Some benefits of Digital Marketing: Communicating with your prospects at every stage of the buying process. Saving money and reaching more customers for less. Getting to know your audience and driving engagement to create brand loyalty. Getting some inspiration from the power of customer loyalty schemes. Tracking and monitoring responses to your marketing efforts easily. #e_m_e_marketing #egyptian_marketing_enterprise #digitalmarketing #marketing WhatsApp: https://lnkd.in/dNSt7rhQ

Many marketers want to know how to choose the right attribution window. When it comes to running successful ad campaigns, selecting the optimal attribution window is an important decision. Ask yourself these questions before you decide on the attribution window for your campaigns: Sales Cycle: How long does it typically take for a user to convert after interacting with your ad? Customer Journey: How many touchpoints are involved in the user's path to conversion? Do they usually convert immediately or after multiple interactions? Product/Service Type: Is your product a quick impulse buy or a considered purchase? Remember that attribution modeling is an ongoing process. Regularly analyze your data, perform A/B testing, and adjust your attribution window based on real-world results. #AttributionWindow #paidmarketing #growthmarketing

Many marketers want to know how to choose the right attribution window. When it comes to running successful ad campaigns, selecting the optimal attribution window is an important decision. Ask yourself these questions before you decide on the attribution window for your campaigns: Sales Cycle: How long does it typically take for a user to convert after interacting with your ad? Customer Journey: How many touchpoints are involved in the user's path to conversion? Do they usually convert immediately or after multiple interactions? Product/Service Type: Is your product a quick impulse buy or a considered purchase? Remember that attribution modeling is an ongoing process. Regularly analyze your data, perform A/B testing, and adjust your attribution window based on real-world results. #AttributionWindow #paidmarketing #growthmarketing

Predicting future trends with AdClicks.🔮📈 2024 is just a few months away, which means it is almost time for marketing agencies to prepare annual reports, watch for new marketing trends, and foresee customer experience innovations. 📊 In our latest video, we share all the details digital marketing agencies need to prepare for the future of marketing reports in 2024. 👉 https://lnkd.in/eUgTaSZr #MarketingReports #FutureTrends #AdClicks #DigitalAgencySuccess

Many marketers want to know how to choose the right attribution window. When it comes to running successful ad campaigns, selecting the optimal attribution window is an important decision. Ask yourself these questions before you decide on the attribution window for your campaigns: Sales Cycle: How long does it typically take for a user to convert after interacting with your ad? Customer Journey: How many touchpoints are involved in the user's path to conversion? Do they usually convert immediately or after multiple interactions? Product/Service Type: Is your product a quick impulse buy or a considered purchase? Remember that attribution modeling is an ongoing process. Regularly analyze your data, perform A/B testing, and adjust your attribution window based on real-world results. #AttributionWindow #paidmarketing #growthmarketing