ESPN’s Post

Left it a few hours since my post about the FA statement on the Wembley Arch. This was my 15th or so Leaders (thanks James (Jimmy) Worrall) and the event is in rude health. People now more enthused about face to face networking and being out and about. I was representing three companies who obviously are very good to work with as they have a good product/service SEEN Tixserve and Fifty and people who know my style for intros and my network Øyvind Kvamme-Vik Ian Davis and Simon Eaton However, I am a brand "partnership" person at heart and whisked myself off to the panel on "Sponsorship Room 101: What Brands hate about sports marketing" With the word "Sponsorship" nominated by Adam Warner the brand custodian of the "New Generation" Pepsi which was the campaign that I loved in my late teens when studying marketing I decided to show some "Bottle". After a very "tongue in cheek" exchange the word "Sponsorship" lives on which was very reassuring for the corporate design budget of the European Sponsorship Association (ESA) who also joined in the defence that England RU need tomorrow night! Very good hosting by the way as lots of interaction! Then a quick getaway to the Headline Stage and I caught the interview on the European Super League which did go into Room 101 but is still asking to come out. The "new" European Super League positioning was that the domestic leagues would run alongside it rather than leading to club resignations from the top European Leagues . I anticipate that UEFA and FIFA will continue to evolve club competitions and the Venture Capitalists will finally realise that money does not talk all the time. Better experts than me on the ESL and a good listen is Phil Carling on this Unofficial Partner pod at the time when the news had just broken- https://lnkd.in/eeupBkX9 #leadersWeek #sponsorship

"I got student copies of the Sports Business Journal." 📖 SBJ I Factor presented by Allied Sports, features Chris Allphin, Executive VP at Elevate. Allphin, a member of #SBJ's Forty Under 40 class of 2015, sat down with Bret McCormick to talk about his introduction into the sports industry, his evolution as a leader, and the importance of protecting the live experience in sports. 🎧: https://sbjsbd.biz/46Zneg3

An event that I always keep an eye out for, even though I'm not in the sporting industry. The team at Leaders in Sport always deliver and there are topics that can apply to other mediums too. The content is great! However, for this post, I thought I would share how I think tech can help sports teams engage with their fanbase better (and by tech, I mean Salesforce...cut me some slack on the bias, I am a Salesforce consultant! 😁 ) The focus should be on how we convert the casual fans into fan-atics 🙌 Fan-atics spend more time and attention with their teams and communities more than the casual or light touch fan. This time and attention will convert to revenue naturally but it's upto us as teams to provide an experience that encourages inclusivity and keeps them coming back for more. How can we move the needle? What would a casual fan on the fringe of being a fan-atic need to feel, see, hear and ultimately experience that will keep them spending time with our teams? Focus on this and the bottom line will take care of itself. A unified platform is a MUST 👍 So many systems will be in a team's tech stack to try and provide this level of experience but we're dealing with one person, not several records of that person. Or at least that's what we should aim for. Multiple databases and instances of that person can lead to a disjointed approach which isn't a great experience. How can we leverage tools such as Data Cloud to bring e-commerce, ticketing and match attendances to create one single profile of that fan in Salesforce? It's the little things 🌟 An idea I've been playing around with is how we can use these tools to make the matchday experience better. What if, to the above point, we can create a single profile of the fan, join the ticketing system and marketing system, such as Marketing Cloud so when a fan scans their ticket, an email goes out to let them know where the nearest facilities are or bar to where they are sat? Or Text, if that's their preferred channel? Could these little experiences make a difference? 🤔 Side note on Sponsorship Maybe a team or organisation would use Salesforce to manage Rights Holders and Sponsorships. In which case, I feel there is a gap for a company or ISV to provide a solution for these teams that sit on platform. Great work again Leaders!

Creating a thriving sports league requires more than just assembling top-tier talent on the field. Few individuals understand this as profoundly as Leigh Steinberg, who has been deeply involved with athletes, teams, and leagues in various sports for over half a century. An NRFL Advisor, Leigh imparts invaluable insights into the intricacies of the sports industry, encompassing market trends, fan engagement, and other elements that the NRFL is harnessing to fuel its expansion and bolster the league's triumph. Learn more about Leigh and the other executives, advisory board members, and strategic partners bringing the sport of rugby to mainstream America: https://lnkd.in/ew-D-ZaD

What are the Educational, Health, or Economic Benefits to these Players and their Families for that kids uncompensated participation in any additional “NON-SCHOLARSHIP” private third-party postseason football games that pay the Universities and the Conferences for the use of their free labor to put on these highly profitable Bowl events. The answer is ZERO! These additional 1-5 POSTSEASON games are also above the Players’ 12-Game athletic scholarship agreement? Our Proposal offers Major Benefits in all three Categories to the Players and their Families! Scholarship Football Players are owed Hundreds of Millions of dollars from this year’s Media contract that uses these Players’ Name, Image, and Likeness NIL without any equitable financial consideration to the Players or their Families! This lost Money could have a major impact on these Players lives, the lives of their current and future family members for generations? We do not support, or agree with the House vs NCAA Settlement or the current covert attempts to extend and expand this Antitrust exploitation of our young (mostly minority) FB & BB Players' labor that the US Supreme Court and Federal District Court have recently struck down as illegal and implausible.

Real Stories, Real Impact: A glimpse into what past delegates are saying about the PrimeTime Sport Conferences! ⭐ Mitch Koczerginski is a Partner at McMillan LLP. Stay tuned for more details on The 17th Annual PrimeTime Sports Management Conference & Trade Show.🇨🇦 #PrimetimeSportsConference2024 #PTSE2024 #SportsLeadership #SportsNetworking

In The World of Sports and Entertainment

Real Stories, Real Impact: A glimpse into what past delegates are saying about the PrimeTime Sport Conferences! ⭐ Dave Lowes is the Business Development Specialist - Economic Development at the Town of Newmarket. Stay tuned for more details on The 17th Annual PrimeTime Sports Management Conference & Trade Show.🇨🇦 #PrimetimeSportsConference2024 #PTSE2024 #SportsLeadership #SportsNetworking

Conference realignment is reshaping the landscape of college football (and other college sports). One thing remains clear: football is more than a game; it's an invaluable asset to universities. A Nielsen colleague took a look at this and put together the image below demonstrating the potential broadcast exposure impact of conference realignment, which is driven by securing larger television contracts, increasing exposure, and boosting revenue streams for schools and conferences. Aside from increasing exposure and boosting revenues, I am also curious about the changing fanbase dynamics for all stakeholders of the various conferences and what that means for their brands and partners. If you are curious too, please email me and we can explore how Nielsen can assist. Ben.Reiling@Nielsen.com #ncaa #ncaafootball #collegefootball #collegesports #sportsbiz