Erik S.’s Post

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Director, Digital Media & Communications | Paid & Organic Social | Content Strategist | Vir Biotechnology, BioMarin, Western Digital, Porter-Novelli alumni

There's a point at which best practices must give way to brand building. Given the barrier for success on YouTube (and elsewhere) today, I would suggest prioritizing building a distinct identity over trying to make your content please an algorithm.

They’re Ignoring MrBeast’s Rules of YouTube, and Thriving

They’re Ignoring MrBeast’s Rules of YouTube, and Thriving

https://www.nytimes.com

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