Eric Martindale’s Post

Its happening... #retailmedia challengers are 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 than Amazon. Canadian brands and retailers are increasingly (and rightfully) paying more attention to what Digiday calls an “𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐛𝐞𝐲𝐨𝐧𝐝 𝐀𝐦𝐚𝐳𝐨𝐧” (𝑠𝑒𝑒 𝑐𝑜𝑚𝑚𝑒𝑛𝑡𝑠 𝑓𝑜𝑟 𝑎𝑟𝑡𝑖𝑐𝑙𝑒 𝑙𝑖𝑛𝑘).    Five Takeaways: 1. Agencies projecting 𝟐𝟎%-𝟑𝟎% 𝐜𝐥𝐢𝐞𝐧𝐭 𝐠𝐫𝐨𝐰𝐭𝐡 with emerging RMNs (vs. 0%-10% @Amazon) 2. Top tier players Walmart, Albertson, Target & Instacart outpacing the leader with innovation and 𝐚𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬. 3. Next tier retailers organizing a 𝐑𝐌𝐍 𝐥𝐨𝐧𝐠-𝐭𝐚𝐢𝐥 play. 4. 𝐇𝐢𝐠𝐡 𝐟𝐢𝐝𝐞𝐥𝐢𝐭𝐲 𝐩𝐫𝐢𝐦𝐨 𝐝𝐚𝐭𝐚 (privacy-safe 1P & purchase-based) main selling point for flexible, more 𝐡𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐛𝐫𝐚𝐧𝐝 𝐛𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠. 5. Programmatic off-site is new source of ad dollars that’s driving business, influencing 𝐯𝐞𝐧𝐝𝐨𝐫-𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬. #rmn #retailmedianetworks

Lee Dunbar, Senior Vice President, Head of Retail Media of Starcom has been featured in Pacvue’s Q2 2024 Retail Media Benchmark Report. This comprehensive report provides a detailed analysis of advertising and eCommerce trends across Amazon Ads, Walmart Connect, and Instacart Ads, as well as insights into key product categories. Some of the key findings include: •Amazon Sponsored Brands Average Daily Spend increased by 15.5% QoQ. •Walmart Sponsored Products CPC rose by 21.8% YoY.  •Walmart Sponsored Product Average Daily Spend grew by 23.2% YoY.  •Instacart’s Average Daily Spend increased by 12.8% QoQ. This report provides in-depth data and benchmarks, equipping brands with the necessary tools to evaluate their performance and gain insight into the latest industry trends. You can download Pavcue’s Q2 2024 Retail Media Benchmarks Report by clicking the link below. Link: https://bit.ly/4d0Q42h  _ #PublicisCommerce

Retail Media is Exploding — Here are 5 Charts That Explain Why. 💥 1️⃣ Retail Media has proven to be a key profit driver. 2️⃣ Advertising is a high-margin business while retail margins are thin. 3️⃣ RMNs like Walmart and Instacart are the fastest-growing ad platforms. 4️⃣ Retail Media is future-proof as it bypasses privacy restrictions. 5️⃣ Growth rates of Retail Media outperform all other channels. And still, there are some companies that are still hesitant when it comes to retail media. Can a retailer survive in today's environment without a second, high-margin revenue stream? Curious what you think. #retailmedia #commercemedia

JUST DROPPED: Sponsored Products Benchmark Report Revealing the strategies of US retail media players. 🤫🕵🏼♂️ Sponsored Products generate about $30B for Amazon in the US only while others still lag behind. It's time to shed light on what the different players do and analyze the success factors. Big thanks to Seb Bardin, Doug Mitchell, Diana Abebrese, Matthew Adam Smith, Keshav Parthasarathy, Keith Bryan, John Greca, Chelsey Alexander, Diego Salazar for sharing your expertise and for contributing to the report! This exclusive data analyzes 2000+ keywords across top retail media networks in the US. It reveals three strategies these retail leaders use to maximize sponsored product revenue without wrecking shopper experience. Want the inside scoop on how industry leaders are winning at Sponsored Products? Download the exclusive full report! https://lnkd.in/eC_A_Wty #retailmedia #commercemedia #amazonadvertising

50% of Consumers will favor retailer private label brands in 2024. That makes for a tough road for a lot of CPG Brands. Inflation, economic uncertainty, and high Interest rates… There’s an almost perfect storm driving retailers to grow their PL offerings. (Target now has 45 PL brands, and many other retailers are hot on their heels.) But the exact same conditions are driving consumers to BUY those PL brands. I see post after post of brands struggling to stay on the shelf. It is heartbreaking. But there’s a bright side to this story. Brands like Poppi, Chomps, Good Crisp, Catalina Crunch and MANY others are absolute fire right now. The difference is these breakaway brands are using retail media to control shelf turn. It’s not your typical pay to play. Retail Media provides a return you can see, adjust, and control in real time. It’s not an investment where you feel like you’re wondering if there’s any real return. You have an ROI of say, 5 or 6, and you have LEVERS to directly control both your spend and your ROI. Short on cash? Reduce spend in real time. Getting ready for an annual review? Increase spend in real time. Retail media is the ultimate tool for flexibility and control. So if youre looking for GROWTH and CONTROL in retail… Here are some platforms that can put you back in the driver’s seat: -Kroger: Kroger 8451 -Costco: Costco Media -Best Buy: Best Buy Ads -Ulta: Ulta Beauty Media -Save A Lot: Swiftly Media -Walmart: Walmart Connect -CVS: CVS Media Exchange -Target: Roundel (via Criteo) -Macy’s Macy’s Media Network -Instacart: Instacart Advertising -Dollar Tree: Chesapeake Media -Sprouts: Instacart RTD Accounts -Home Depot: Home Depot Ad Center -Albertson’s: Albertson’s Media Collective -Walgreens: Walgreens Advertising Group *Criteo covers Meijer, Giant Eagle, Freshop, and some of the above that have high spends. If you need to get control of your retail growth and your retail shelf turn… It may be time to consider converting some of your trade spend into retail media. #ecommerce #retailmedia #cpg #cpgmarketing #founderlife #entrepreneurship #retailstrategy #retailgrowth #instacart

Retail Media massively out-performs traditional trade spend. Here’s your go-to platform list: -Kroger: 8451 -Ulta: UB Media -Target: Roundel -Costco: Costco Media -Best Buy: Best Buy Ads -Most Grocery: Instacart -Convenience: DoorDash -CVS: CVS Media Xchange -Walmart: Walmart Connect -Macy’s: Macy’s Media Network -Sam’s Club: Sam’s Member Access -Home Depot: Home Depot Ad Center -Ahold (Food Lion, etal): AD Retail Media -Albertsons: Albertsons Media Collective -Walgreens: Walgreens Advertising Group -Chew.com: Chewy Retail Media (dotcom bonus) Citrus and Criteo can give you access to almost any other major retailers. For most of these platforms, the ROI is the best in the game. And the strategic value in securing and growing your best retailers is invaluable. If you are in retail, and you aren’t using these, you are leaving money on the table. If you are, and you are using mostly Auto campaigns, you are leaving money on the table. (Like half of it.) Now go grow that brand. And DM me if you get stuck. #ecommerce #retailmedia #retailmedianetworks #cpg #cpgbrands #retailstrategy #founderlife #entrepreneurship #brandbuilding

Walmart Connect is crazy. $3.4bn and growing 20-25% per year a with the ability to attribute an ad to a specific customer in both a digital and physical in-store experience. Don't forget, Vizio will be added to the equation once that deal closes too. #MediaMint #BPO #RetailMedia #WalmartConnect #Outsourcing

Did you know that Analytic Index provides the same best-in-class search intelligence provided for Amazon, Walmart, Target, and Kroger at specialty retailers like Chewy and The Home Depot? If you're a brand selling at Chewy or The Home Depot, check out our latest reports packed full of insights about sales, organic search, and paid search for every major department. (Find the links to these reports in the comments👇) #chewy #homedepot #retailanalytics #ecommerce #retailsearch #retailmedia

Have been getting a lot of questions on how we at CommerceIQ are seeing media spend move across the omnicommerce landscape. Walmart has been leading the pack, showing the highest growth rate YoY as compared to Amazon, Target, and Instacart. 𝐖𝐡𝐲 𝐢𝐬 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐬𝐨 𝐟𝐚𝐬𝐭? Walmart has rapidly evolved their RMN with new capabilities and new inventory to unlock more efficient advertising opportunities for brands. Internally, we have been guiding brands to optimize for not just ROAS, but specifically Incremental ROAS ("iROAS"), and to focus those efforts on not just budget allocations 𝘸𝘪𝘵𝘩𝘪𝘯 a retailer, but also 𝒂𝒄𝒓𝒐𝒔𝒔 the Omnicommerce channels. Anecdotally we've observed advertisers on Walmart realizing strong "incremental" sales as a result of their iROAS-focused investments, likely driving this massive growth in spend YoY. Curious what you are all observing as it relates to market share amongst RMNs?

Wonder how leading retail media networks maximize sponsored product revenue without sacrificing shopper experience? And what can you learn about their strategies to help you scale up your onsite strategy? Then Christmas is coming early this year! I am beyond excited to share our brand new Sponsored Product Benchmark Report 📈 featuring trends we documented across 10 top US RMNs (Amazon, Walmart, Staples and more). What’s Inside? 🚀 The 3 key strategies that help successful retail media networks maximize ad yield 🥉 Which retailers and categories are winning vs falling behind with sponsored products 💡 How leaders maintain sponsored product relevancy as search complexity increases 📝 Biggest opportunities and gaps across categories and subcategories https://lnkd.in/e-iWFAqA   #retailmedia #ecommerce #retail