EMARKETER’s Post

🛍️ Retail Media Revolution in a Cookieless World 🌐 | Cynthia Nelson, Expert in #videocommerce, and I explore how retail media data is changing the game for ecommerce and live video shopping. Uncover the golden insights from online shopper behaviors and see why experts like Drew Cashmore are betting big on this trend. It's time to embrace the future of retail marketing! #RetailMedia #EcommerceData #LiveShoppingInsights #CookielessFuture #OmnichannelMarketing #DataGoldmine #DigitalRetail #MarketTrends #FutureOfShopping

Elevate Your Retail Strategy with DTC Insights! 🛍️ Discover why the Direct-to-Consumer (DTC) model found success during the pandemic and they key behind it's success today. Our journalist, Rebecca Wine interviewed Brin S., Director of Retail Strategy for RetailUnion and Forbes contributor. She shared her expertise on the topic and had three key lessons for traditional retail: 1️⃣ Stores as Marketing Powerhouses: Shift your perspective! Physical stores are more than just sales channels - they're potent marketing tools. Explore how Away saw a 150% surge in online sales post opening a store. 2️⃣ Customer-Centric Excellence: Personalization is key! DTC brands excel at forging unique connections. Find out why 61% of consumers prefer personalized experiences, and why aligning with customer values is vital. 3️⃣ Elevate Online Shopping Experiences: Digital reigns supreme! Learn how DTC brands ace user-friendly websites. Prioritize aesthetics to create intuitive, convenient online shopping that resonates with today's consumers. Read the full article for actionable insights! Link in the comments. #RetailRevolution #DTCModel #InnovationInRetail

In today's #retail landscape with online and offline purchasing, most consumers' decisions rely on brands personalizing the retail experience to drive sales. In our latest guide, learn how you can shape consumer spending with personalized retail experiences across media channels. https://bit.ly/3rJkJPi

"A New Era of Shopping: The Rise and Role of Convenience Retail in Today's Market" is the latest report of RETHINK Retail about key five areas shaping the future of #convenience retail.   One of them is retail media strategies and tech that present ways in which c-stores can transform the customer experience while strengthening brand relationships. Engage, our in-store solution for digital marketing campaigns is thriving in this evolving retail landscape. 🚀 👉 Learn more about Engage, here : https://lnkd.in/e2buS87i   👉 Download the report, here: https://lnkd.in/eFS7RKsG #brands #retailtechnology #instorecampaigns #digitalmarketing

When it comes to launching a new product, reliable retail data analytics for CPGs are key to accurately measuring launch effectiveness—and increasing brand loyalty, attracting new consumers, and boosting revenue. Don't miss out on the opportunity to stay relevant and competitive and fuel your growth and profitability, especially in the crowded online marketplace. https://hubs.li/Q02hzHnZ0 #newproductlaunch #dataanalytics #consumergoods #retaildataanalytics

💡 In 2024, Retail Media will continue to grow, and brands will have to further implement it as a major part of their marketing strategy. However, challenges will arise concerning regulation, costs, and reporting. ⭐️ How can your brand navigate these challenges? Learn more about this topic and more in our New Year, New Me guide, available now. #RetailMedia #eCommerceMarketing

What's your ultimate pick among the #ExplodingKitten game cards? Personally, I'm all about the "Alter the Future." It's like having a crystal ball to predict and reshape the game ahead! 🔮 And speaking of game-changers, have you checked out the #NewYearNewMe Benchmarks and Insights from MikMak? For leaders in #eCommerce and #Marketing, it's like holding the powerful "Alter the Future" card! 🔮✨ Let's pick the card and see how MikMak's prediction for 2024 👇

New insights into #instore shopping behavior. Thank you to Mood Media for collaborating with the Path to Purchase Institute. 44% of consumers aim for efficiency, knowing exactly what they need. Brands, take note – capturing attention pre-store entry is crucial. Dive into the 'Engaging Shoppers In-Store' report for 2024 strategy gems: 52% value hands-on experiences, 79% notice store scents. Enhance your plans with actionable data. #RetailTrends #ConsumerInsights #MarketingStrategy Cyndi Hitchens Jaime Bettencourt Arlene Schusteff Paul Brenner https://lnkd.in/eSbg9V6U

Did you know? 69% of shoppers say that value is their top priority when choosing a brand. With such a surge in people turning to discounts and deals, how can you maintain strong brand loyalty?🛍️ Dive in to learn more about this shift in consumer behaviors: https://lnkd.in/gc9aMPMq Article by Multichannel Merchant #RetailTrends #BrandLoyalty #ecommerce #brandloyalty

As Q2 is now underway, a lot of clients are pulling together YTD reports showcasing their campaign success, key pillar analysis, and are uncovering key industry themes/trends that guide their strategies forward. What sources are most important to you, your team, and your company as a whole, for these organic conversations? #SocialListening #ConsumerInsights #AudienceSentiment #MediaIntelligence #MediaMonitoring #CommunityManagement #InfluencerMarketing #Findinginfluencer #VettingInfluencer #ManagingInfluencers #PersonaInsights #SocialManagement #LinkedinMonitoring #Meltwater