Ebi Atawodi’s Post

Watch or read our full recap of the second talk at the #pendomtproadshow in Amsterdam. Ebi Atawodi, Director of Product at YouTube, looks at how to create a culture of building. https://bit.ly/4cyBoaA #productleader #prodmgmt

🎉 We felt so inspired by our second keynote speaker and panel at #pendomtproadshow Ebi Atawodi, Director of Product at YouTube, shared some great insights. To quote Ebi "Whenever you join every company, it's easy to run in thinking you have the answers. You do not. Build your content, consideration, comprehension, and conviction. Curiosity, continue to learn. Start with humility. Curiosity to understand what you don't know, and continue to build context. Creatiivity at the core is vulnerability." Our second panel Uncertainty as opportunity: Product teams in a time of flux moderated by Eva Bosma, The key takeaways from our experts Thomas Leitermann, Heather Williams and Hanneke Hoogewerf: be flexible and work together as a team, design thinking is important to understanding the customer's problem, and so are humility ad curiosity. #ProductMgmt #ProductLeaders

Yesterday Mind the Product Roadshow started in Amsterdam. In the coming days, I'll be sharing my key takeaways. Here are some from Ebi Atawodi inspiring keynote for product leaders – The Builder's Playbook. 1. Growth Mindset: Develop self-awareness and reflect on your strengths, weaknesses, and learning styles. Commit to continuous learning and stay curious to expand your knowledge. Embrace humility to better understand diverse perspectives. 2. Interconnected Functions: Foster collaboration between product, tech, UX, and business teams. Encourage team members to view their roles as part of an interconnected system rather than isolated functions. 3. Build Rapport: Engage in open communication to understand your colleagues at a personal level. Take time to learn about their values, fears, and priorities to build trust and rapport across functions. Try traffic light exercise with your team. Each colour represents a general mood. Red - drained, distracted, overwhelmed. Green - energised, happy, confident, inspired. Yellow - somewhere in between. 4. Operating Rhythms: Set up clear operating rhythms and cadences, such as weekly, monthly, and quarterly meetings. Documenting these processes provides consistency and streamlines workflows. In the lead meeting, dive into spicy topics first – three chilly – super hot topics. 5. Prioritization Frameworks: Maintain and regularly update backlogs of problems and goals. Use these to guide your team’s focus on the most important tasks and remain agile to pivot when necessary. 6. User-Centered Research: Continuously gather user feedback to understand their pain points from multiple perspectives. Use this data to inform strategic decisions and ensure solutions meet customer and business needs. 7. Socialize Visions: Communicate strategic visions thoroughly at all levels, from teams to leadership. Ensure alignment and buy-in for effective execution over long time horizons. 8. Culture of Ownership: Fostering ownership mentality where teams feel responsible for their work, rather than just "renting" tasks. This leads to better outcomes and accountability. 9. Onboarding Framework: Use the 3C’s model (Context, Comprehension, Conviction) to smoothly onboard yourself to a new org or team. Ensure you understand the context, align your comprehension with organizational and team goals, and establish conviction among stakeholders and teams. 10. Resilience: Adopt a surfing mindset when facing waves of change. Life involves constant waves of change that require bending and adjusting like a surfer riding the waves rather than trying to stop them. Instead of holding your breath, waiting for waves to go away and things to stabilize, embrace the change and be at peace with it. #pendomtproadshow

🎉 We felt so inspired by our second keynote speaker and panel at #pendomtproadshow Ebi Atawodi, Director of Product at YouTube, shared some great insights. To quote Ebi "Whenever you join every company, it's easy to run in thinking you have the answers. You do not. Build your content, consideration, comprehension, and conviction. Curiosity, continue to learn. Start with humility. Curiosity to understand what you don't know, and continue to build context. Creatiivity at the core is vulnerability." Our second panel Uncertainty as opportunity: Product teams in a time of flux moderated by Eva Bosma, The key takeaways from our experts Thomas Leitermann, Heather Williams and Hanneke Hoogewerf: be flexible and work together as a team, design thinking is important to understanding the customer's problem, and so are humility ad curiosity. #ProductMgmt #ProductLeaders

Yes! It’s true! Thumbnail Test & Compare (A/B Testing) is rolling out over the coming weeks to all creators with Advanced Features enabled! 🎉 Lauren Fendel has your details! (And congrats Varun Gujjanudu Robin Zueger Ebi Atawodi and teams!!!) Some best practices I’ve found helpful: 🕰️ Test immediately for core audience, test (again) 72+ hours later for casual audience, much later for evergreen 😮 Start with bigger differences (eg layouts/elements) and get more granular later (eg facial expression/shirt color) 👀 Focus on watch time. CTR can lead to click bait which can lead to abandonment which can tank performance. Watch time gives both click/promise and retention/reward 😬 Be patient and be curious. Not all tests will end with statistically significant results. If at first you don’t get insights, experiment, learn, and test again! 🤔 It’s not just about one video’s performance but about learning how the audience reacts to your thumbnails over time to grow your skills and lift your whole channel(s) 🎉 Have fun! Test. Compare. Iterate. Repeat!

Exciting news! The keynote speakers for the Amsterdam Roadshow by Mind the Product and Pendo.io are set, and you won't want to miss these innovative voices: Joe Futty, a VP of Product at Booking.com Ebi Atawodi, Director of Product at YouTube Brian Walsh, SVP of Product at Pendo.io Janet Bumpas, Product Advisor View the full schedule 👉 https://lnkd.in/eGP_u4Dz #ProductInnovation #RoadshowAmsterdam #pendomtproadshow #Prodmgmt