Once upon a time, I heard a tale from a prominent client who bluntly remarked, "This isn't a family here, it's an industry." 🥵 Those words resonated deeply when I learned about the experiences of the employees. They described a founder who lacked empathy, resulting in lost clients, high turnover rates, and a stressful atmosphere.
These insights were gleaned during the brand diagnosis phase of our branding work, where we delve into corporate culture and leadership styles. It became evident that the founder believed treating employees well would lead to exploitation and harm to the company.
However, we firmly believe that fostering radical trust within the team strengthens bonds and builds an even stronger brand. Here are some additional benefits of cultivating a friendly corporate culture:
Increased Employee Engagement: When employees feel valued and supported, they are more likely to be engaged and committed to their work. This leads to higher productivity and innovation.
Improved Employee Retention: A positive work environment where employees feel like they belong and are appreciated reduces turnover rates, saving time and resources spent on recruiting and training new staff.
Enhanced Collaboration and Communication: A friendly corporate culture promotes open communication and collaboration among team members, leading to smoother workflows and better problem-solving.
Boosted Morale and Well-being: Happy employees are healthier, both mentally and physically. A supportive work environment contributes to higher morale and overall well-being, leading to a happier and more productive workforce.
As we celebrate Family Day, let's take a moment to reflect on our extended family—the people we spend most of our waking hours with. Let's strive to foster an environment where everyone feels valued, respected, and supported, just like in a loving family. Together, we can build a stronger, more cohesive team and achieve even greater success. 💼💖
#FamilyDay #WorkFamily #BejotaDesign
Leadership Effectiveness & Team Coach | CMO | Thinkers50 Radar 2024 | TEDx Speaker | Techstars Advisor | LinkedIn Top Voice | MG100 | HBR • Fast Co • Forbes Contributor | Columbia & NYU Prof | GenZ Advocate
2moThanks for sharing, Corinna Freitag, PhD! Glad you found it insightful!