Third-party ad verification on social media platforms and proprietary media gardens is essential for maintaining transparency and trust in the digital advertising ecosystem.🛡️ In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog explores our verification processes and commitment to accountability. Read more here: https://buff.ly/3xGV1Ox
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Recently had my article featured on Forbes - 4 ways to protect your business ad accounts when advertising on social media. Must read for all digital advertisers!💡 https://lnkd.in/dm6viM25
Council Post: 4 Ways To Protect Your Business Ad Accounts On Social Media
forbes.com
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The dynamic digital era is evolving like never before. The only way to deal with the evolution is learning to stay up to date. Here is what I did with my vacant hours. Just finished Programmatic Advertising Foundations! Check it out: https://lnkd.in/d9_GaChG #programmaticmediabuying
Certificate of Completion
linkedin.com
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Improve your digital experience and drive greater profit and LTV | Post-Click Digital Marketing Strategies for the B2C Enterprise | Co-Founder at Smart Panda Labs
One online source says that digital ad costs on Facebook have increased by 89%. Regardless of how accurate this figure is, costs have increased across digital ad providers, and that's a problem. It's not that the ad platforms are evil or anything. No, they are more like frenemies. You know, that person connected to your group of friends you are not a fan of, but you tolerate because you want to keep the peace and be with your friends. The advertising platforms are necessary but don't have your best interests at heart. They cost you a lot of money and they always want more. Always. I know it because I know your costs have gone up. And they keep going up. How do you solve the problem? Focus on the post-click digital experience. That's where your potential and past customers spend the vast majority of their time anyway. It will... 🐼 Decrease your customer acquisition costs. 🐼 Increase your customer acquisition and retention rates. 🐼 Drive customer lifetime value. Those are all gifts that keep on giving, and they all allow you to spend a little less time around your frenemy and a little more around your real friends, you know, the ones you like. Do less. Measure more. Test a lot.
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Absolutely! I am always blown away by how much the post click user experience is ignored! At bare minimum the landing page should be completely relevant to the ad copy, and status quo should be personalized content based on (at minimum) some generic OOTB user profiles. Users that enter via paid media are already on a different path than an organic or direct user. Why would you treat them the same? #unscrew #onesizefitsall
Improve your digital experience and drive greater profit and LTV | Post-Click Digital Marketing Strategies for the B2C Enterprise | Co-Founder at Smart Panda Labs
One online source says that digital ad costs on Facebook have increased by 89%. Regardless of how accurate this figure is, costs have increased across digital ad providers, and that's a problem. It's not that the ad platforms are evil or anything. No, they are more like frenemies. You know, that person connected to your group of friends you are not a fan of, but you tolerate because you want to keep the peace and be with your friends. The advertising platforms are necessary but don't have your best interests at heart. They cost you a lot of money and they always want more. Always. I know it because I know your costs have gone up. And they keep going up. How do you solve the problem? Focus on the post-click digital experience. That's where your potential and past customers spend the vast majority of their time anyway. It will... 🐼 Decrease your customer acquisition costs. 🐼 Increase your customer acquisition and retention rates. 🐼 Drive customer lifetime value. Those are all gifts that keep on giving, and they all allow you to spend a little less time around your frenemy and a little more around your real friends, you know, the ones you like. Do less. Measure more. Test a lot.
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Conversion Rate Optimization Manager | A/B Testing | Marketing Analytics: I help companies' marketing teams hit sales goals using data, persuasive copy, and behavioral science, all without increasing marketing spend.
💰💻 Did you know that total digital ad spending worldwide is projected to reach a whopping $645 billion by 2024? That's a lot of 💸 being poured into the digital advertising space. But here's the catch - businesses are finding it harder than ever to stand out on crowded ad platforms like Google and Facebook. And you know what that means? Increased ad prices. 😱 So, what's the solution? 🤔 It's time to consider alternative digital advertising strategies that can help you cut through the noise and get noticed. Think outside the box, my friends! 💡 Content advertising, performance PR, promotion PR, and programmatic advertising are some of the strategies you should be looking into. 🚀 These approaches can help you overcome the challenges of the current advertising landscape, including pesky ad blockers and user privacy concerns. 🙅♂️ But wait, there's more! 🎉 The article I just read goes into detail about how to implement these strategies effectively, along with tips on choosing the right platform or channel for your digital advertising efforts. It even dives into the importance of strong creative and provides real-world examples of effective advertising strategies. 📈 So, if you're ready to step up your digital advertising game and leave your competitors in the dust, check out this article. It's a goldmine of insights and actionable tips that will help you grab attention, build trust, and offer value to your audience. 🌟 Remember, in a crowded digital world, it's all about standing out and making an impact. Let's make it happen! 💪 #DigitalAdvertising #MarketingStrategies #StandOutFromTheCrowd
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Catch up on the latest search and social innovations you need to know, why they matter, and what Basis' experts say they could mean for digital advertisers: https://ow.ly/a1X130sC3aa #Adtech #DigitalAdvertising
Innovations in Search and Social Advertising - Basis Technologies
https://basis.com
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Catch up on the latest search and social innovations you need to know, why they matter, and what Basis' experts say they could mean for digital advertisers: https://ow.ly/OU8w30sBYBL #Adtech #DigitalAdvertising
Innovations in Search and Social Advertising - Basis Technologies
https://basis.com
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Catch up on the latest search and social innovations you need to know, why they matter, and what Basis' experts say they could mean for digital advertisers: https://ow.ly/nSma30sC1lT #Adtech #DigitalAdvertising
Innovations in Search and Social Advertising - Basis Technologies
https://basis.com
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📣 Just published on Association of National Advertisers! Jake Bawolek, Digital Media Manager at SeQuel Response, discusses how brands might be wasting their programmatic advertising budgets on low-quality or fraudulent media. Read the full article to learn why you should be prioritizing value over cost: https://lnkd.in/gnZKXY8Q #DirectMarketing #MarketingTips #MarketingStrategy #ProgrammaticAdvertising #SeQuelDelivers
How Marketers Can Fight Ad Fraud to Drive Results
ana.net
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RT @semrush: Understanding the most popular advertising channels in your niche can help when it comes to the likes of media planning. We investigated this in our recent study ⬇️ social.semrush.com/3PBMam7. https://t.co/kqFQZJVxLK
Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]
semrush.com
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