Thanks for having us, Hamburg! We had an incredible time hosting an exclusive dinner for yet another successful DV IMPACT. 🎉 Thank you to everyone who joined us and our DV speakers, Nick Reid and Michael Fuhrmann, who shared their insights on the evolution of ad verification. 📍Next stop? Düsseldorf! If you’re interested in attending DV IMPACT: Düsseldorf on August 28, please reach out to events@doubleverify.com.
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What makes a Philips MediaSuite television so special? In the brand new edition of Trinity Purchasing - An Avendra Group Company's magazine you will find an article written by us about the benefits of a #philipsmediasuite television. Interested in our product offering or do you have a question? Send an e-mail to marketing@coriotech.be Read the article below in English, Dutch or French. #coriotech #Hospitality #PPDS #Hoteltrends
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Advertising Week New York is a few days away, and Placements.io is excited to join in on the event! 🏙 Learn more about how Placements.io technology is helping the world's most influential publishers, broadcasters, and retail media companies grow their advertising business. Please message Evan Bowen, David Kelly, or Kenji Troyer to schedule a time to meet. See you in New York! #awnewyork2023 #advertisingweek #retailmedia #adtech #commercemedia #martech #marketing #digitaladvertising
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“We're currently in an era of exciting innovation. The shift toward a multi-currency world, supported by groundbreaking effectiveness measurement innovation, is reshaping how we measure success.” - Noelle Huynh, SVP of Research & Measurement at Warner Bros. Discovery. 💡During a recent Ad Age webinar on innovations in ad measurement, DISQO spoke with Noelle about how Warner Bros. Discovery champions a full-funnel, cross-platform understanding of campaign impact. Learn how this powerhouse proves impact for its advertisers. Read the article: https://hubs.li/Q028RRxB0
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Spiideo made the Financial Times list of Europe's fastest-growing companies for a fourth consecutive year. https://lnkd.in/dGkJu26D We use technology to create opportunities for the sports industry at all levels: capturing training/games without a trained camera operator, providing high-impact video and data, a cloud-based video management and analysis platform, integration with third-party tools to simplify elite workflows, and creating affordable live broadcasts where there is no manual production. It empowers coaches to develop talent, teams to realize goals and athletes everywhere the chance to be seen. Next up: three days in Düsseldorf to talk future sports performance and broadcast tech at SportsInnovation 🇩🇪
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Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson
Our Brand business is 📈 and Digital Turbine is excited to be at #CannesLions2024 with all of our customers, partners and friends of the industry. If you want to get started early, join us for the ADWEEK Sunday Kick off reception at 7pm on the Casino Rooftop. On Tuesday we’ll be with the legends at Beet.TV supporting their Data track and talking about the industry’s cookieless future (one day Google will do it!). As the Lions are all about creative excellence we’ll be celebrating this at the ADWEEK Creative 100 Reception on Wednesday at 5pm. If you’d like to join us at any of these events or to hear how DT is making video advertising better then reach out to me or any of my amazing colleagues: Mark Slade Abigail Levine Geoffrey Maignent cc: Christina Wein Victoria Beyer James Rogers Stephen O'Hare Andy Plesser Phil Ardizzone Kerry Perse Kathryn Lundstrom
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Looking for even more expert knowledge in the media? Register now for the W&V, Werben & Verkaufen Screenforce Academy in October! On 19 October at 9:35 am CEST, Stefan Schönherr and Daniel Reiner from RTL Germany will share their knowledge about commercials and creation. The two will explain the interplay between campaign creation and user situation. 👀📺 In this Screenforce Academy episode, you'll discover the results of the Screenforce study "Mapping the Impact" and get concrete recommendations for more advertising impact. 📢💥 The study examines the factors that optimize the impact of an advertising spot and identifies the most suitable contexts for broadcasting advertising. 🔎 "Mapping the Impact" is far more than just another research project. The study is a veritable treasure trove of actionable insights for advertisers and media agencies. Together with Screenforce, we recently received the coveted HORIZONT THE REAL IMPACT AWARD in first place! 🏆 ➜ Click here to sign up! https://lnkd.in/e-mQRjRk #Advertising #AdImpact #Media #Commercial #Spot #Brand #BrandAndMedia #MarketResearch #eyesquareResearch #Screenforce #SreenforceAcademy
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“Strategic Thinker with 35+ Years in Design, Tech, Retail & Banking | Driving Growth through Design-Led Solutions and Championing Inclusive Cultures”
That's a wrap for Amsterdam / IBC 2023 + London & Singapore showcasing Hoppr's novel approach to bridging Advertising's great divide between Linnear ~ Connected / Advanced Television. The level engagement we enjoyed was testament to the massive effort the team has applied over the last 6 months focusing on research, planning, execution and drllling down on every element of what we do, actually listening to what advertisers, buyers, brands, agencies and network operators were telling us, the level of alignment we heard was heartening, we then embraced a content / user first approach to deliver what we were being told, one of the hardest tasks was to hone in on ‘who is the user’, unsurprisingly they all are, and there in lies the challenge and the reward, and experiencing the level traction extend to us would more than suggest we’ve ticked many of those boxes #connectedtv #programmaticadvertising #digitalmarketing #advertising
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It it the 4th industrial revolution? Should we fear or embrace the new technologies? Where should advertisers place their bets? No need to leave it to a gamble. Marketers in the Maelstrom share their insights from CES24. Audrey Kemp and Gordon Young report for The Drum from Las Vegas, sharing exclusive interviews with industry leaders like Sir Martin Sorrell of Media.Monks, Tony Gemma, Vice-President, Head of Global Ad Creative at Yahoo, Mark Douglas, president and CEO of MNTN, Marla Kaplowitz, CEO of The 4A's, and Tony Marlow, CMO of LG Ad Solutions. Want to see what's in the cards for 2024? 📰 Read more: thedrum.com/topics/ces 🎞Watch: https://lnkd.in/gkvJ3M7P #emergingtech #thedrumatces #2024predictions
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We're happy to announce the lineup for the THRIVE session, "How can media companies not only survive, but shine?" at BaM Live London on December 7th. Join us for insights from industry leaders, including: - Edurne Bengoa, ITN - Laura Conway, Creative Blood - Duncan Hooper, CGTN Europe - Gus Hurdle, Electronic Arts (EA) - Lorenzo Zanni, IABM To remain relevant, media companies need to be agile to respond to audience’s needs, as well as compete with alternative entertainment sources (e.g., gaming, social media). - What are the key business drivers for your media company to keep up with audiences needs and market dynamics and how important is technology to get there? - Business models will be discussed and how media companies need to adjust how they do business when acquiring technology and when providing their services to their own clients / consumers / audiences - What are media companies doing to compete with other sources of entertainment, especially in a market where video is now part of the engagement model for brands, sporting organizations. Don't miss out on this insightful discussion! Secure your spot at: https://bit.ly/3M6SuRW #MediaTechTrends #BusinessInnovation #BaMLiveLondon #IndustryInsights
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Yesterday at the New York Stock Exchange, I moderated an insightful panel at Innovid’s Connected Vision 2024. The panelists were Miles Fisher, Head of Emerging and Programmatic at Roku; Jay Friedman, CEO at Goodway Group; and Michael Treon, Video & Connected TV Strategy Lead at PMG. Among many memorable quotes from the day, this one stood out: “We talked a lot about all the hops in the ecosystem and how $1 into the machine doesn't end up in the publisher’s pocket and doesn't deliver $1 of dollar value to the advertiser. So for us, the more working media that we can get or the more working media, the apps on our platform get, the better it is for everybody.” — Miles Fisher, Head of Emerging and Programmatic, Roku. At the event, we unveiled Innovid’s Harmony initiative and product innovations. With Harmony, we aim to optimize CTV advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, and increase ROI to ultimately provide better viewing experiences. Learn more about how Harmony can improve your CTV advertising today: https://lnkd.in/eyGgBQfA #innovid #ctv #harmony #supplypathoptimization #spo #programmaticdirect #programmaticguaranteed
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