Thank you MMA Vietnam for inviting DV's Corina Trang Luong to speak about the top data-driven trends in marketing at MMA Innovate Vietnam! It was an honor to be featured alongside industry experts: Hanh Nguyen, Head of Consumer Experience at HEINEKEN Vietnam; Thanh Nguyen Khoa Hong, CMO at PNJ Group; and Vy Pham, Country Head of Ads at Appier. We hope you gained new insights about the concerns around AI and ad fraud, and how advertisers can improve media quality in digital marketing. Reach out to us at sales@doubleverify.com if you want to learn more!
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🎙️ 𝐌𝐌𝐀 𝐓𝐀𝐋𝐊 𝐇𝐔𝐁 𝟐𝟎𝟐𝟑 | 𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝟎𝟑: 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐎𝐅 𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐌𝐀𝐓𝐈𝐂 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆 𝐈𝐍 𝐑𝐄𝐓𝐀𝐈𝐋 𝐌𝐄𝐃𝐈𝐀 Programmatic advertising is a widely used technology in the retail industry today. By utilizing data to make informed decisions, programmatic advertising helps optimize costs, improve effectiveness, and increase sales. Many brands have successfully implemented programmatic advertising to reach their target audience and deliver their message effectively. However, this is just the beginning of what is possible through data-driven techniques and technological advances. Listen to Ms. Nguyễn An - Business Director at Ureka Media, to update the latest information about "The future of programmatic advertising in retail media". 👉 𝐅𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐞 𝐌𝐌𝐀 𝐓𝐚𝐥𝐤 𝐇𝐮𝐛 𝐬𝐞𝐫𝐢𝐞𝐬 𝐨𝐧 𝐌𝐌𝐀 𝐕𝐢𝐞𝐭𝐧𝐚𝐦’𝐬 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥: https://lnkd.in/gxPdTV3J MMA Talk Hub 2023 is co-produced by MMA Global in Vietnam and Advertising Vietnam. MMA APAC #MMAVietnam #MMATalkHub #AdvertisingVietnam #leaderthoughts #marketingexperts #modernmarketing #mmaglobal #mmaapac
MMA Talk Hub 2023 #3 - Ureka Media I The Future of Programmatic Advertising in Retail Media
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FYI: AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
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FYI: AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis)
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AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis)
https://digitalsignagepulse.com
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Let's explore the game-changing benefits of Seller-defined audiences (#SDA) that elevate the entire industry. Experience enhanced consumer privacy, improved advertising effectiveness, and greater value for publishers. Download the Brand Safety & MarTech Report 2023 by MMA Indonesia to gain valuable insights and unlock the potential of SDA. Download Now: https://lnkd.in/gN5WGAE5 MMA Global, MMA APAC, Rohit Dadwal, Shanti Tolani #mma #mmaindonesia #brandsafety #martech #advertising #consumerprivacy #publishers #marketinginsights #digitalmarketing #dataprivacy #marketingstrategy #audiencetargeting #datadrivenmarketing #marketingtrends #digitaladvertising #industryinsights
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AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage
AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis)
https://digitalsignagepulse.com
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Ever wondered what's it like to be a part of Adtech Today? Get ready for an insider scoop as we dive into the experiences of industry dignitaries who've journeyed with us! From navigating the dynamic world of digital media to staying ahead of the curve in the ever-evolving landscape of adtech, our professionals have seen it all! Don't just take our word for it - discover Adtech Today's experience straight from the professionals themselves! Shrenik Gandhi | White Rivers Media | Reena Jagtap | Henkel | Moneka Khurana | MMA Global India #adtechtoday #digiadcon #digiadcon2024 #digitaladvertising #digitaltrends2024 #mediatrends
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🎉 Euro 2024 Semifinals: Our Predictions Nailed It! 🎉 Exciting news! Our spot-on predictions for the Euro 2024 semifinals (Spain and England both winning 2-1) generated huge buzz and engagement among our readers, proving lucrative for those who followed our betting advice. https://lnkd.in/ecQH-5ew 🚀 Opportunity for Advertisers: This surge in reader interest underscores a prime opportunity for advertisers in the sports betting industry to reach an engaged, targeted audience. 🔗 Read More & Partner with Us: Discover the full story and explore advertising opportunities on our platform here: https://lnkd.in/e--5iN6d 📈 Why Advertise with Us? Capitalize on our content's reach and impact to boost your brand's visibility and engagement. VOTmedia 🔔 Stay Connected: Follow us for more insights and opportunities in sports analytics and betting. Pushub - Engaged Push Notifications Audience #Euro2024 #SportsBetting #MarketingOpportunities #BettingTips #SportsAnalytics #Advertising #BusinessGrowth
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🔥 We made it on the Front Page of OMR! CMOs face a range of challenges when it comes to measuring sponsorships. It starts with waiting weeks for reports, dealing with vague estimates and KPIs that don’t provide useful insights, and trying to make sense of confusing numbers. Often, they only get a one-dimensional view of their sponsorships. OMR reached out to understand how we approach things differently, helping brands like Red Bull, Mercedes Benz and ALDI evaluate their sponsorships. Check out the article for real-life data from the OMR festival, a look at our dashboard, what we do, and who we work with. 👉 https://lnkd.in/eYZ4bBYD (in German, but you can use your browser's translate function or contact me for help.) P.S. I’ve been in marketing for over a decade, and OMR is well-known to everyone who is serious about marketing. Seeing our data used by the marketing rockstars made my day! ❤️ #SponsorshipSuccess #MeasurableFact #OMR #Marketing #Sports #Esports #Analytics
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I recently read an interesting article based on Shikenso Analytics' analysis, detailing how EM sponsors manage to make themselves as prominent and dazzling as the stars on the field 🌟 as the football players ⚽ on the field. 🏆 Well, aside from the game itself, it's another opportunity to leave a lasting impression on the global audience, fair game 😃 https://lnkd.in/d5PqkHAJ
GO big or go home? Breaking down the visibility and ROAS for sponsors at EURO24
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