A purchase funnel study aims to identify and highlight the critical role media platforms play in influencing consumers throughout the purchase decision process. Such studies examine the media’s influence on purchase behavior, trust, and motivation for these advertising categories. https://lnkd.in/e8xnnQih
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Retail Media Networks might be the next big thing but just like any other advertising channel, it's important to add a little commonsense into your media planning. Read more in our latest blog 👇 #A3 #Media #Advertising #Retail #CPG #Grocery #RMNs https://ow.ly/BHWL50QFilj
Retail Media Networks: Be Careful What You Buy, Three Commonsense Rules for RMN Purchases
a3media.com
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The $45 billion US retail media market is surging as retailers capitalise on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights. Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are spoiled for choice across the RMN landscape, and the number of RMNs is growing by the day. The question is which RMNs will raise the bar to meet the needs of the sophisticated modern marketer.
Six secrets of unleashing the power of retail media
mckinsey.com
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“As retail media moves into 2024, there are no signs of a slow-down in investment from advertisers, and the importance of media monetisation is in retailers’ growth plans.” Ian Black, Head of Retail Media UK, shares his perspectives on #RetailMedia on the ExchangeWire Industry Review 2024: An Era-Defining Year. Learn more here: https://lnkd.in/dfD47hNi _ #PublicisCommerce
ExchangeWire Industry Review 2024: An Era-Defining Year
https://www.exchangewire.com
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The top 3 challenges of retail media advertisers: 1️⃣ driving positive ROI 2️⃣ measuring meaningful success, 3️⃣ proving incrementally ...can Retail Media Standardization fix them? Or make advertisers' lives even more difficult? Explore the possible scenarios in the penultimate part of our Retail Media Standardization series. https://okt.to/NbcfRu #RetailMedia #RetailMediaStandardization #Commerce
Part 4: Retail Media Standardization-Forget Standardization. Give Advertisers Control
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While there are many capable players in the retail media space, advertisers must carefully weigh several factors in choosing the right RMN to ensure their campaigns yield optimal results. Don't know where to start? Read our retail media explainer to learn more⬇️ https://lnkd.in/eDf7DcCt #retailmedia #RMNs #retailmediaadvertising
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With signal loss becoming increasingly uncertain, the 33Across Inc. Q4 2023 Cookie Alternative Report brings some promising news. Retailers have more than doubled their cookieless SOV year-over-year, while publishers saw cookieless revenue growth in Q4. Check out the report for more details on the progress made toward adoption outside of 3P cookies. #cookielessfuture #cookieless
33Across Programmatic Cookie Alternative Trends Report | Q4 2023
go.33across.com
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Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. 🛒Key takeaways – There's a shift towards product-based strategies, focusing on where products are sold and how much should be spent on each network – Fragmentation is a significant challenge in the industry, with brands often operating across numerous retail media networks – Tech plays a crucial role in supporting scalability and efficiency in this space – Creativity remains a vital aspect of advertising, even in the more transactional realm of commerce media – There's a growing need for holistic conversations about retail and commerce, moving beyond lower-funnel discussions to consider the entire customer journey Watch their conversation here from the GroupM Rooftop: https://lnkd.in/ewMgJxwM #GroupMCannes
Bringing Commerce Media to the Masses via Product Based Strategies
groupm-share.com
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Retail media has become strategically important to marketers. But the challenges the channel presents, and how advertisers respond to those challenges, are also coming into focus. Retailers’ approach has massive implications for retail media networks themselves—and for other ad spending channels, as well. Insider Intelligence's Max Willens delves into what will compel retailers to adopt the standardization and measurement needed to unlock retail media's maximum potential in our new report. #retailmedia #marketing #advertising #retailmedianetworks #adspending
Retail Media Forecast H2 2023
insiderintelligence.com
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One ironic aspect of the Everything is an Ad Network phenomenon is that the catalyst for it — diminished, attenuated user-level conversion signals — should motivate advertisers to utilize fewer channels, not more. Operating across the multitude of new advertising channels that have emerged can instigate a measurement nightmare for advertisers. The retail media measurement nightmare: https://lnkd.in/dMWBKC8j
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