Dorothy Wolden’s Post

Your sales team might be effective now — but if they’re working in a silo, they’re likely not utilizing their full capability. Uniting sales and marketing units allows organizations to strengthen their strategies and approach clients from multiple vectors with one cohesive and consistent message. Sales and marketing are a powerful business development combination. This partnership also provides more opportunities for collaboration, healthy competition, and a wider range of perspectives. #SalesTeams #SalesLeadership #Marketing #SalesAndMarketing #EnterpriseSales #FractionalCRO #CRO #ChiefRevenueOfficer #Sales

"Alignment is not a status to achieve or a box to check, but a continuous approach towards collaboration to drive desired outcomes" from my article in Sales & Marketing Management. #marketing #sales #cmoinsights

It's unfair that the sales team bears the brunt of the pressure when sales decline, while the marketing team seems unconcerned and unaccountable. Many organizations are quick to blame and replace the sales team, yet the marketing team is often left untouched, revealing a lack of understanding about the marketing function. Marketing is often misunderstood, but it's crucial to recognize that marketing and sales teams must work together in harmony for sales to thrive. Therefore, organizations should hold the marketing team equally accountable and take similar action when sales suffer, rather than solely blaming the sales team. This lack of understanding leads to a disconnect between the two teams, resulting in missed opportunities and unmet sales targets. Marketing and sales must collaborate seamlessly, like a symphony, to drive revenue growth. It's essential for organizations to recognize that marketing plays a critical role in generating leads, building brand awareness, and creating demand. By holding both teams accountable and ensuring they work together effectively, organizations can unlock their full potential and achieve sustainable sales success. It's time for organizations to rebalance their approach and acknowledge the interdependence of marketing and sales.

Even if you have a world-class sales strategy, it won't matter if you can't execute it If you're struggling with execution, one option is to use expert insights to refine your approach Here are 3 insights you can put into practice today 👇 #SalesStrategy #b2bsales #B2BOutreach

These ideas can help your sales and marketing teams get on the same page to fuel growth: 💡Communicate regularly 💡Keep the feedback coming 💡Work together to set goals 💡Motivate teams to work together 💡Keep the messaging aligned 💡Keep the relationship going with regular check-ins Dive deeper on our blog! https://sgrcrm.co/4bpvOr1 #sales #marketing #FuelGrowth

We frequently hear that sales and marketing must have better coordination, but these teams have distinct objectives and work methods. Bringing them together to work effectively requires understanding and adaptability. #iworkforComcast #Sales #Marketing #BusinessGrowth https://lnkd.in/gQurvmWg

There's a reason why the first tip on this list is about getting your marketing and sales teams to collaborate: because it works! Proper alignment of sales and marketing is such a powerful driver for growth. Allowing either team to get siloed means you're missing out on growth opportunities. #Marketing #Sales #Growth #Alignment

We frequently hear that sales and marketing must have better coordination, but these teams have distinct objectives and work methods. Bringing them together to work effectively requires understanding and adaptability. #iworkforComcast #Sales #Marketing #BusinessGrowth https://lnkd.in/gtbNbcGJ

Marketing and sales being aligned behind the same message is a must, not a wish. Too many times the two feel like they've never met. The not "invented here" or "we know the prospect better" syndromes, both claimed by both sales and marketing, is a total waste of time. Either your sales and marketing teams are aligned or they're not. This article use the message to align both but it takes a deeper integration to get them humming efficiently and effectively. While it's the role of the CMO, it's interesting to see here a CEO going deep into the messaging. This involvement saves money, time and helps eliminate latent frustration. #b2bsales #b2bmarketing #salesandmarketing #strategy #tactics #csuite #leaders https://lnkd.in/g4RkrMfg

We frequently hear that sales and marketing must have better coordination, but these teams have distinct objectives and work methods. Bringing them together to work effectively requires understanding and adaptability. #iworkforComcast #Sales #Marketing #BusinessGrowth https://lnkd.in/gQHWKNT6