Dinesh Boaz’s Post

AI is the leading topic in today’s world, but there seems to be a whole lot of talking without much being said; looking for concrete opinions and forecasts of how to best utilize the capabilities of AI? Our latest blog lists tangible examples of how AI can benefit your business and cautionary tales to learn from.

Generative AI is not just a buzzword; it's reshaping sales and marketing! Thomson Reuters' report validates its mainstream impact, boosting productivity and customer experiences. In marketing and sales, AI revolutionizes by employing analytics—descriptive, diagnostic, predictive, and prescriptive—to supercharge your teams! 👉 Pro tip: Prioritize data quality, set measurable goals, and stay adaptable in the evolving world of generative AI. Discover how Krateo.AI can help! Contact our team today for a demo.  https://lnkd.in/ejuSYJT5

There’s been a lot of headlines about AI this year and how essential it is to the future of SMBs. And it’s not just sales and customer support that it’s transforming—but marketing too 👀 According to Econsultancy, 32% of marketers say their organization is already using generative AI, with 43% considering doing so 🧪 But if SMBs are to deliver customer experiences and human creativity that can rival bigger competitors, then this number needs to go up even more 🚀 Aircall’s CMO, Emmanuelle Benoliel writes for Business Matters about how, with the democratization of AI, this is now possible. AI is no longer a nice-to-have, and for future-facing businesses, unlocking their people power with it is key. Discover her insights here: https://lnkd.in/eK9SD96n

Our competitive and people-driven marketing era was already impacting how much marketers could rely on technology to make critical decisions. 🧭 As they navigate challenges in a landscape filled with innovation, it’s critical for them to understand how their AI tools can and should help them drive decisions. 👉🏻 For example, marketers should see AI as more than mere automation—it's a tool for creating genuine and transparent connections. Stephanie Trovato says marketers should learn AI systems' decision-making processes and recognize the importance of transparency in fostering trust. She points out how AI initiatives should align with organizational values, and transparency should be communicated with diverse stakeholders. This is about a human-centered approach to building effective and comprehensible AI strategies. #marketingai #humanconnection #marketingstrategy

16 AI Tools to Skyrocket Your Work Efficiency https://lnkd.in/dkcFMCCD #AIForSuccess #AIinAction #AIinBusiness #AIRevolution #AItools #ArtificialIntelligence #AutomationRevolution #BusinessProductivity #CuttingEdgeTech #DigitalProductivity #DigitalTransformation

AI is fast becoming part and parcel of our digital lives, and is definitely a hot topic for clients; both in understanding how it impacts their own industries and how we can support them as a digital agency. Our CTO at Bolser Agency, Oliver Kasicki, has just been featured in The Drum, sharing insights around how you can elevate your AI strategy: 🔗 Creative AI Blends: Blend diverse AI technologies innovatively. Think beyond the norm by combining tools ingeniously to tackle unprecedented problems - an alchemy of technical prowess! 📈 Showcase Real-World Impact: Don’t just talk—show me the evidence! Highlight real AI success stories that have made a tangible difference. It's all about showcasing your highlights reel. 🔍 AI for Strategic Insights: Dive deeper! Utilise AI not just for task automation but to unveil hidden opportunities and strategies your competitors haven't thought of. 🎩 Sophisticated AI Problem-Solving: Craft elegant solutions! Showcase how your AI methodology addresses complex challenges. It’s not just about using tools; it’s about intelligent and creative problem-solving. 🚀✨ #AI #Innovation #TechLeadership https://lnkd.in/eR9jK-wa

Small business owners increasingly report that they are concerned about generative AI and interested in learning to use it to support everyday operations. The key to responsibly and strategically experimenting with AI is to minimize risk and maximize benefits. Forbes recommends 7 ways that small businesses can begin to experiment, including personalized marketing campaigns and AI-optimized pricing strategies. #SmallBusinesses #GenAI #SmallBusinessOwners #OwnersBank #LibertyBank

"Harvard study with Boston Consulting Group found that when people over-rely on generative AI, the collective divergence of ideas drops by 40%", said Jessica Apotheker on her latest TED Talk, What Will Happen to Marketing in the Age of AI? https://lnkd.in/eQ2WaXrw That means if we as marketer rely fully on AI to do our job, we will lost our brand identity, and lost our differentiation in the market. So how can we keep the human-touch, protect our brand identity in the market, while keep using AI in our daily task? Apotheker advises marketers to focus on what we're good at, and working on it. If you are a creative person, go further with that. If you are a data-driven person, then focus on developing your data analysis skills. Then we use our skills to direct the AI tools. Don't ask AI to generate a new and original idea, instead, we could leverage AI as a tool to refine and execute existing ideas, while keeping the human spark of originality at the core ✨ Forget AI-generated marketing robots. Unleash the human-powered AI-fueled marketing rocket ship. Let your unique vision guide the way, and let AI turbocharge your journey to marketing mastery 🚀 Learn more about how to compete smarter in the market with the help of AI on our next FREE webinar:  Competing Smarter, Not Harder: How AI and Transparent Marketing Empower Financial Services for Customer Success Wednesday, 20 December 2023 1.30pm CET (30 minutes webinar materials) Register at: https://lnkd.in/eKSSQs8S