Imagine you're hiring for a critical position.
You walk into a coffee shop and run into an old classmate who would be the perfect fit for the job.
The small talk starts, but you know in the back of your mind this is your chance to sell them on the opportunity and get them onboard.
You ask what they're up to and they tell you they're unhappy where they are.
Boom.
You tell them about your business, and mention you have a role they'd be perfect for.
"What is it?" they ask.
You begin...
"As a company we show up every day to (share mission), and we have an incredible team of people but we know in order to (share vision) we need to make some necessary changes and bring in A players. This year we're aiming to hit (list key milestones).
But __ months ago we ran into (problem the role solves for) as a company and we've tried everything with the existing team (share current team structure) and current systems (share current tech stack) to solve it, but we've realized we need someone with (necessary experience) to help us reach (what success looks like in this role) this outcome.
The perfect person would have (these abilities and this mindset) professionally and culturally be someone who would crush it in an environment with (these principles). I have so much confidence that if we can find the right person, there is (financial + growth upside for them)."
The person smiles.
You continue, "It's crazy I saw you. I think you could be the missing piece."
"Are you interested?"
Okay, now the lesson is this...
Stop writing your damn job descriptions like you asked Chat GPT what a head of marketing does. Stop with the vague corporate language, and start writing them like you're telling your dream candidate in a coffee shop exactly what it means for them to crush it.
And don't post the job until you know the answers to the mad lib game above...
Now go get em ⚡
