Dinesh Boaz’s Post

Third-Party Cookies Crumbling: Are You Ready for the Shift? Google is phasing out third-party cookies in Chrome, prioritizing user privacy. What does this mean for marketers? It's time to embrace alternatives like: First-Party Data: Build strong customer relationships and leverage your own data. Privacy Sandbox APIs: Explore Google's privacy-focused advertising tools. Contextual Advertising: Target ads based on website content. Server-Side Tracking: Increase control over data collection. Which of these alternatives are you most interested in exploring? Let's discuss this in the comments. #cookielessfuture #digitalmarketing #privacy #google #advertising #marketing #thirdparty #cookies

Shamelessly jumping on the bandwagon here but the big news in 2024 is that Google is finally beginning to phase out our beloved cookies as the internet enters a new privacy-first age. Now, whether we truly believe this change is doing enough for consumer privacy or not, the world will be playing catch up as Advertisers look to maintain hyper personalisation within the confines of the rules. We’ve seen it before with GDPR and we’ll see it again no doubt in the near future on something else. Right now if I was a salesperson selling online advertising solutions the questions I’d be asking myself are:  - Does my current business have a concrete post-cookie strategy?    - Is my product going to remain relevant?    - Are we actually doing enough to be compliant?    - Are we just following the herd, do we genuinely have any USPs?   If the answers to some of the above are no, I’d be looking at what else is out there. I’m working with several businesses whose products were built for the future, leading the way in contextual & intent targeting, or leveraging proprietary first party data!   If you’re keen to learn about some of these ‘future proofed’ roles I’m working on, then please reach out and we can set up some time to chat! #cookielessfuture #cookies #onlineadvertising #google #adtech

Cookieless/ Cookie deprecation has left many in lurch on the future of digital advertising. I am a big advocate of privacy, esp being a parent, really welcoming this change. Here's what you need to know: 🍪Cookies are useful for great user experience but have become a growing concern from privacy standpoint. 🏄♀️Retargeting ad-model will thrive under the new privacy safe set-up and will have low impact on performance. (esp if you are plugged with a sophisticated AI based vendor like RTB House) ☀Branding remains unchanged, and now you also have an extra signal (TOPICS) to work with. 🔨 The responsibility lies with Adtech vendors and Browsers such as Google Chrome to prepare for this change. 🔍That said marketers should test and experiment solutions available with the lens of user privacy, is it delivering or breaching? Had the privilege to moderate a panel to discuss the upcoming change, with the most fabulous panellists Scott Friesen, Luke Fisher, Billy Walsh and Andrew Howe. Tune in to learn more https://lnkd.in/eQHRn-sH

🚀 Adapting to Change: Google Chrome's Third-Party Cookie Deprecation 🍪   As Google Chrome phases out third-party cookies, a pivotal shift in digital marketing is underway.   Why is Google doing this? Privacy concerns, regulations, user demand, & strategic reasons are driving the move.   The impact on marketing? Remarketing & GA4 users must act now. On March 6th 2024, new remarketing audiences will cease. Engage your team for a compliant cookie consent platform and implement Google solutions.   Read our full article to dive deeper into strategies for a seamless transition: https://bit.ly/3SsU04q   Need expert assistance? Contact us today.   #DigitalMarketing #PrivacyShift #CookielessFuture #EnhancedConversions #ConsentMode #GoogleAds #Cookies

Google has postponed the phase-out of third-party cookies in Chrome to late 2024. While this delay might not come as a shock, it is crucial for marketers not to overlook this update. This delay affects the entire media and ad-tech ecosystem, leaving advertisers with limited testing opportunities and an unclear timeline for the privacy sandbox. With many platforms already cookie-less, planning and decision-making are increasingly complex. Use this extra time to: - Leverage First-Party Data - Enhance Privacy Practices - Test Alternative Solutions - Collaborate with Industry Partners - Educate Your Team Read on for more: https://bit.ly/4dUDaUR #DigitalMarketing #AdTech #Privacy #MarketingStrategy #CookieLessFuture

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Interesting update from Google

A cookieless future: Navigating the transition to a cookieless future presents CMOs with a challenging dilemma exacerbated by Google's delay in eliminating third-party cookies. The choice between persisting with dwindling cookie tracking or embracing privacy-first strategies involves intricate risk assessments. While sticking with third-party cookies may sustain targeted campaigns momentarily, the imminent threat of major browsers blocking cookies looms large, potentially leaving marketing teams scrambling amid deteriorating tracking infrastructure. Conversely, hastily pivoting towards privacy-first strategies poses its own set of hurdles, including the difficulty in measuring campaign impact sans external tracking, while tech behemoths like Google and Facebook (Meta) consolidate power in a cookieless landscape. Striking a balance emerges as the optimal solution, where CMOs invest in first-party data, fortified data clean rooms, and innovative targeting methods to navigate the transition seamlessly. This approach aims to uphold current revenues while priming for a cookieless future, where careful consideration of short-term gains intertwines with long-term privacy imperatives. #digitalmarketing #cookies #CMO

Front row seats on the 3P cookie deprecation rollercoaster 🎢 1. IAB task force says Chrome sandbox does not support most use cases (including lookalike modeling, competitive separation on the page, audience creation, video advertising, frequency capping and most forms of ad reporting): https://lnkd.in/gEe4tiz2 CMA says hold my beer… 2. Reporting Privacy Sandbox does not meet anti-competitive expectations - favouring Google services and limiting competitor access to same data whilst also rendering the ability of publishers and advertisers to be less effective on identifying fraudulent activity. https://lnkd.in/gQ3bG-yb #dataprivacy #privacy #cookieless #customerdatamanagement

For years, third-party cookies have been the backbone of digital marketing, allowing ad networks to tailor ads based on our browsing habits. But why is Google now advocating for cookie-free ads? It all comes down to data privacy. With concerns rising about user data, Google and other tech giants are exploring a cookieless world to protect our privacy. Adapting to these changes is crucial for advertisers. Here is how you can adopt the best approaches to cookieless ad personalization in the coming year! To know more about cookieless retail media solutions, read our blog from the link in the comments. #advertisement #personalisedads #adcampaign #Ecommerce #Business