Deloitte Digital’s Post

On the back of the post below, I met up with Frédéric Raillard (also co-founder of Fred and Farid) last week to dig into GenAI and the creative process some more (thanks Fred!). We can debate all day/night on the pros and cons of the output and quality, and honestly, I actually want to, and I can see both sides (today) but like it or not one clear takeaway from me is that AI is not only here to stay but it adds so much value in so many ways. As I said to Fred at the time, this can and will: - Make production like quality more accessible to the masses - take out the major cost of production and time it takes to significantly lower costs - Exponentially improve time to market for major campaigns in particular, month-to-days on a ton of work in the mix - Conceptualize ideas far quicker and (for me) aid internal sell-in for those who cannot 'see' concepts - Dramatically improve adapts and speed to respond to the market real time - Churn out true DCO en masse that blows the… of A/B testing possibilities to not only optimize media investment but with creative that works beyond a dollar dump. - Expose new/different avenues for brands to explore around their very identity and purpose (true fit to core audience) We’re already at a tipping point today… this is not just about lower funnel assets and photography, AI as a tool in the hands of skilled creatives can go head to head with traditional methods, especially in production. This debate far from over, thoughts? In the interim, check out the below from Fred – honestly incredible work and check it out before you respond this moved me a long a lot...

As the world continues investing in AI-powered creativity – where innovation knows no bounds – staying at the forefront of technological advancements is not just a choice, but a necessity for creators and businesses alike. From smart design mockups to integrated AI tools and AI-assisted search, here are some of the exciting AI-driven features and updates across Placeit, CodeCanyon, and Envato Elements to help our creative community evolve with AI and adapt to the future of digital creativity 👇

Engaging with clients at Cannes Lions 2024 has been an enlightening experience, especially as we delve into how artificial intelligence is transforming the creative landscape. AI isn't just a tool—it's a catalyst that amplifies the potential of our talented teams and enriches our cultural narratives. By integrating AI into our creative processes, we can enhance our capabilities, streamline workflows, and open up new avenues for innovative expression. This synergy between human talent and AI is redefining what’s possible in advertising and media. In our discussions, it's clear that AI's real power lies in its ability to support and elevate our creative vision. It provides the analytical insights and automation needed to free up our creative professionals, allowing them to focus on what they do best—crafting compelling stories and experiences. As we embrace this technology, we’re fostering a culture of creativity that is both data-informed and human-centered. This approach not only drives impactful results but also sets the stage for the future of our industry. #CannesLions2024 #AIEmpowersCreativity #TalentAndCulture #InnovationInAdvertising #CreativeFuture Cannes Lions International Festival of Creativity Michael Buffham-Wade

Opsis Emotion AI recently had the privilege of attending the prestigious DayDayUp event, a renowned business platform that fosters connections between Chinese and global innovators. It was an exceptional opportunity for Opsis to showcase its cutting-edge emotion AI solutions to an audience of more than 40 esteemed partners. We're thrilled to share that the event was a resounding success, and Opsis garnered significant interest and traction in the process. Opsis Emotion AI is seeking strategic partners to OEM our innovative emotion AI solutions. With a vision to revolutionize human-computer interactions and enhance user experiences across various industries, we believe in the power of collaboration and shared innovation. If your organization is interested in integrating emotion AI capabilities into your products or services, please reach out to us to explore the possibilities for a mutually beneficial partnership. #AIInnovation #TechPartnerships #EmotionRecognitionTech #BusinessNetworking #GlobalInnovators #CollaborationOpportunity #OEMPartners #CuttingEdgeTechnology #FutureTech #AIAdvancements #TechSolutions #InnovateWithOpsis #EmotionalIntelligence #AIIntegration #AIForBusiness #EmotionAnalysis #DayDayUpEvent #PartnerWithOpsis #TechBreakthroughs #AIInBusiness #StrategicPartnerships #InnovateTogether

🎉 Celebrating 2000 Followers at Perciv AI! 🎉 Last Friday, something extraordinary happened - Perciv AI's follower count passed the #2000 mark! 🚀 It may be surprising how important is a growing follower base for a tech company like ours, but your presence gives us: ✅ Motivation to keep pushing the boundaries of radar technology ✅ Validation that our AI-driven radar perception solutions are needed ✅ Credibility that our innovations and tech are impactful ✅ Visibility among potential partners, customers, investors, and potential future colleagues! Thank you so much for being here and helping us - as the video shows, we detect you all! And don't go anywhere - this is only the #beginning. Srimannarayana Baratam Balazs Szekeres Andras Palffy #PercivAI #AI4radar #seetheinvisible #2k #community #yesdelft

🗞 As NAB wraps, Grit Daily News emphasized the need for GenAI to complement human adaptability, ensuring that technological innovations enhance rather than disrupt. Our GenAI Co-Leader, Vanessa Fiola, underscored “The GenAI conversation has often overlooked the human element. At Qvest, we’re advocating for a synergy between technology and human creativity.” GenAI not only streamlines workflows but fundamentally transforms the media value chain, adapting technology to complement human capabilities #NABShow #NAB2024 #GenAI

So can #GenAI help marketing and replace creativity?   Great panels and insights yesterday at #TheStudio event by HotTopics, hosted in Abbey Road Studios. As one might guess, we talked a lot about technology and of course #AI, and pondered about differentiation and creativity in a world of (too many?) democratised tools and apps.   The answer was clear and somewhat straightforward: technology can help you, as long as you remember what you’re trying to achieve. In order to be strategic in what you do, make sure you’re not getting too confused by the new shiny tools out there, and forget what you’re sell, to whom and what problems you solve for them. Then let technology rock!   Big thanks to Philip Randerson and Wayne Ellis for the invitation and to Peter Stojanovic and Doug Drinkwater for leading the discussions! 🙌   #HotTopics #TheStudio #Marketing #CMO #CustomerEngagement

Humans and AI finally collaborate! Through the 7-week Neu Generator designed to develop a culture of innovation while exploring emerging technology! Building upon a strong culture of innovation this was our 15th Generator for our friends BlueScope. With strong sponsorship from Rebecca Biggs and @David Barton plus 30 people across the Business globally the stage was set to join forces to tackle problems and power up innovation using GenAI through the Neu Generator. The result? More than 105 ideas generated across themes like Customer Experience, Employee Experience, Risk, Legal & Comms — plus six strong use cases ready to roll in 3-6 months. How'd they do it? By embracing the mindset, skillset, and toolset for innovation like sponges working cross-functionally and collaboratively with Neu Facilitators & Mentors and AI experts Red Marble AI. Shout out to Dave Timm and Cheryl Vize at Red Marble AI who lent their technical prowess to the mix and helped us create the right environment for teams to brainstorm wildly, experiment and then equip themselves to convince stakeholders to further test, develop, deploy, and potentially scale their ideas within the business. BlueScope is all set to take these newfound skills and tackle whatever challenges the future throws their way. Check out the case study (Link in comments 👇 ) #innovation #ai #future #betterwork #neuworld

6 months, $2k in ad spend, over 1 million impressions, industry average click through rate - but that’s the only thing average about Feek. How would your business be impacted with this level of exposure at such a low cost? While the rest of the “competition” is out spending your money on their annual events Feek is here to help your business grow without the show. #martech #ad #ai #generativeai

🌐 Seamless integration, limitless possibilities. Elevate your business with Vodex and redefine the way you engage with your audience. 🌍💬 Oh and we are a self-serve platform, that's the best part! www.vodex.ai #GenerativeAI, #AIInnovation, #AIRevolution, #FutureTech, #ArtificialIntelligence, #TechInnovation, #MachineLearning, #DeepLearning, #AIForBusiness, #EmergingTech, #InnovationInAI, #AIApplications, #TechTrends, #DigitalTransformation, #SmartTech